Product Designer

• Jan 2021 - Present

Senior Experience Designer

• Oct 2018 - Jan 2021

Digital Design Lead

• Oct 2017 - Sep 2018

Managed the digital execution of all campaigns across all devices, ensuring a user centred approach throughout. Created and implemented a design system to ensure consistency through all channels.Developed the CMS to allow designers to have full control over the build of any pages, without the need for a developer. One of the first tasks was to audit the site and bring in a set of re-usable components which would increase productivity for my team. Managed the digital execution of all campaigns across all devices, ensuring a user centred approach throughout. Created and implemented a design system to ensure consistency through all channels.Developed the CMS to allow designers to have full control over the build of any pages, without the need for a developer. One of the first tasks was to audit the site and bring in a set of re-usable components which would increase productivity for my team.

Lead Digital Designer / UX Designer

• Aug 2015 - Oct 2017

Working in a fast paced, agile environment, I led the creative direction of the premium fashion division, which included 3 different retailers. Managing a team of 3 designers, I was responsible for all design initiatives and the visual representation of the brands. I managed all design and creative for online and worked closely with the photography team, providing art direction across all major campaigns.I worked closely with the CRO team and Multi Channel Lead to continuously improve the design and customer journeys of our 3 sites. This involved creating strong, data driven hypothesis for A/B tests and design changes. We also used tools such as sessioncam to conduct user research. Seeing how users interacted with the site allowed us to understand their behaviour and identify user pain points.One of the key achievements was a full redesign of our PDP which led to an incremental benefit of 100k+ over a 12 month period. I also led the redesign of the Scotts & Tessuti mobile apps,. This included wireframing, producing low and high fidelity prototypes for user testing and also the final UI designs.

Senior Digital Designer

• Oct 2014 - Aug 2015

Digital Designer

• Jun 2012 - Sep 2014

Senior Photographer

• Jun 2012 - Jun 2014

Photographer & Retoucher

• Oct 2010 - Jun 2012

It was my responsibility to manage all e-commerce photography on a daily basis. This included all studio photography, image retouching, reshaping and skin retouching as well as shooting on location whilst maintinaing an extremely large database of images. Ensuring tight deadlines were met and guaranteeing all products went live on the same day, averaging 70 products per day.

Digital Designer

• Apr 2010 - Oct 2010

Working closely with the creative director and web developers to produce websites with strong emphasis on user-centered design and usability standards. I was responsible for the design, modification and maintenance of websites and web application’s user interfaces.Key Responsibilities :Maintaining a high awareness of industry issues and trends, particularly in regard to accessibility, usability, and emerging technologies, and keep team members informed as appropriate, with a view to incorporating these in future projects and staying ahead of the market and position yourself and the company as a digital specialist.Prepare flowcharts, diagrams, functional requirements and documentation. Responsible for the design of email marketing campaigns. Designing user responsive templates to ensure that all emails look their best. Also providing successful campaigns to ensure a higher conversion rate. Working closely with digital marketing specialists. Responsible for the front end design of bespoke e-commerce systems. Designed especially for a specific business to optimise the customer journey. Incorporating features and functions designed to engage the customer.

Graphic Designer

• Aug 2009 - Apr 2010

Key Responsibilities :● Meeting with clients to discuss and evaluate their needs and requirements. ● Generating ideas, concepts and creative solutions.● Developing and implementing ideas using Adobe suite and presenting these ideas to managing directors and clients.● Maintaining a high level of photography for the company website● In house brand development - re branding the company logo and brand identity. Key Responsibilities :● Meeting with clients to discuss and evaluate their needs and requirements. ● Generating ideas, concepts and creative solutions.● Developing and implementing ideas using Adobe suite and presenting these ideas to managing directors and clients.● Maintaining a high level of photography for the company website● In house brand development - re branding the company logo and brand identity.

Intern

• Jan 2009 - Jul 2009