Experience

Creative CX

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Chief Experience Officer

  • Dec 2019 - Present

  London, United Kingdom Leading the Experimentation Strategy team and User Experience team at CCX. Working closely with our fantastic clients providing customer experience and experimentation services, as well as bespoke training and enablement programmes to help them scale their own capabilities.



Baobab Avenue

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Advisor | User Experience & Experimentation

  • Jun 2019 - Present

  Baobab Avenue (BaobabAve.com) is an online ethical & sustainable fashion finder that aggregates products across multiple vendors. The ethical fashion market is currently fragmented and challenging for the consumer to navigate. By pulling together all products into one place Baobab Avenue gives consumers the best, and most accessible user experience in the online fashion retail space. So you can search for exactly what you need in one place. Whether you're looking for skinny jeans or… Show more Baobab Avenue (BaobabAve.com) is an online ethical & sustainable fashion finder that aggregates products across multiple vendors. The ethical fashion market is currently fragmented and challenging for the consumer to navigate. By pulling together all products into one place Baobab Avenue gives consumers the best, and most accessible user experience in the online fashion retail space. So you can search for exactly what you need in one place. Whether you're looking for skinny jeans or vegan shoes we've got you covered. Show less



Freelance

• User Experience & Experimentation Consultant, Advisor, Speaker

  • Jul 2019 - Dec 2019

  London, United Kingdom



Biglight

• United Kingdom
• Design Services
• 1 - 100 Employee

• Director of User Experience & Optimisation

  • Nov 2015 - Jun 2019

  15 Leighton Place Kentish Town London NW5 2QL Leading a talented team at Biglight and working closely with our fantastic clients to create digital products and services that work exceptionally well for customers and the business. Once live the teams continually improve these digital products through our Customer Experience Optimisation (CXO) service. Constantly evolving and innovating through Data analysis, UX research, Design and Experimentation (A/B testing, Prototype testing). In addition to leading, coaching and building… Show more Leading a talented team at Biglight and working closely with our fantastic clients to create digital products and services that work exceptionally well for customers and the business. Once live the teams continually improve these digital products through our Customer Experience Optimisation (CXO) service. Constantly evolving and innovating through Data analysis, UX research, Design and Experimentation (A/B testing, Prototype testing). In addition to leading, coaching and building an exceptionally talented and skilful team I was also heavily involved in the continual development of our services, the strategy to grow the agency and promoting all the fantastic work through my talks. I'm also proud of what I set-up when I first arrived at Biglight, such as: - Proper UX Research and UX Design practices including building the usability labs and associated methodologies such as how we involved client teams throughout the process. - Introducing CRO services which later evolved into our CXO continual improvement service. Show less



RedEye

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of UX, CRO & Personalisation

  • Apr 2012 - Nov 2015

  Leading the CRO/UX/Personalisation Division at RedEye ensuring that we deliver the highest quality UX research, product design and optimisation services for our clients. Responsible for the P&L of this division. Managing a team of 20+ including UX researchers, Designers, Developers, Account Managers and Operations. An important part of this role was the continual development of RedEye’s UX-driven Conversion Rate Optimisation (CRO) and Personalisation services. Alongside the CEO and COO I… Show more Leading the CRO/UX/Personalisation Division at RedEye ensuring that we deliver the highest quality UX research, product design and optimisation services for our clients. Responsible for the P&L of this division. Managing a team of 20+ including UX researchers, Designers, Developers, Account Managers and Operations. An important part of this role was the continual development of RedEye’s UX-driven Conversion Rate Optimisation (CRO) and Personalisation services. Alongside the CEO and COO I also created a patent-pending prioritisation algorithm and process to help the teams prioritise opportunities using web analytics data.

• Head of User Experience Research

  • Jan 2010 - Apr 2012

• Senior Usability Consultant

  • Feb 2007 - Jan 2010

  Moderating hundreds of usability testing sessions and leading UX research and UCD projects for a variety of public and private sector clients, from large government organisations to blue-chip finance companies and high street fashion retailers.



Star Micronics

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• UX Designer & Front-end Developer (Freelance)

  • Sep 2006 - Feb 2007

  Designing and developing a multi-lingual website (eventually 18 languages) to promote FuturePRNT, the latest product by StarMicronics, using the open source Drupal CMS.



Hackney Council

• Information Architect (Contract)

  • Jun 2006 - Feb 2007

  Restructuring Hackney Council Intranet information architecture and designing/developing new taxonomy and user interface. Research included stakeholder interviews and card sorting.



Freelance

• User Experience Research & Design Specialist

  • Jul 2004 - May 2006

  Oxford, United Kingdom Providing user research and design consultancy for a number of different businesses whilst studying for my MA in Interactive Media Publishing.



Travelling

• Artist / Illustrator

  • Jun 2003 - Jun 2004

  11 different countries A 365 day round-the-world trip exploring 11 countries including: Thailand, Laos, Vietnam, Burma, China, Malaysia, New Zealand, Chile, Argentina, Bolivia and Peru. Sketching and painting a series of work directly from the life and landscapes around me - from small Burmese villages to the busy streets of La Paz.



Omfax Systems Ltd

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Web Designer & Developer

  • Sep 1999 - May 2003

  Designing and developing accessible websites for a wide range of users. Carrying out user needs and usability research to ensure that the products met their needs and were as easy to use as possible. This role also involved a considerable amount of investigation into emerging web technologies.