Experience

Alibaba Group

• China
• Software Development
• 700 & Above Employee

• Senior Marketing Consultant

  • Nov 2018 - Present



Sohu.com

• China
• Technology, Information and Internet
• 400 - 500 Employee

• North China FMCG Account Director

  • Aug 2012 - Nov 2018

  Listed Company More than 10,000 persons Reporting to: Regional sales director The number of subordinates: 5 Job performance: Responsible for online brand advertising of TV.Sohu North China International/Domestic FMCG and international/domestic pharmaceutical industry, precision marketing and content marketing cooperation, and based on the transmission request of advertisers, in combination with advertising resources and cooperation projects of TV.Sohu, I recommended customization and developed the commercialized products for advertisers. I provided a comprehensive marketing solution for achieving different objectives with annual sales of more than a hundred million RMB. Main customers consist of 4A media agencies and local digital media agencies. North FMCG industry, pharmaceutical industry and some IT industry, some eastern/ southern China' s FMCG and pharmaceuticals clients. The team sales reached RMB 100-150 million with excellent individual and team awards for several years. The project signing and implementation I led won a number of marketing awards granted by third parties, such as ROI Festival and China Advertising Great-wall Awards. Show less



Fox International Channels (FIC)

• Entertainment Providers
• 200 - 300 Employee

• Manager-Ad Sales & Partnership

  • Feb 2012 - Aug 2012

  Representative Office Reporting to: Vice President of Greater China Job performance: The company is the Beijing office of FOX Television Group, the biggest TV group under News Corporation, which owns dozens of TV media. I was mainly responsible for domestic advertising sales and content cooperation for Star Chinese Movies of TV channel and National Geographic Channels International, which are two TV channels operating in mainland China, and I was also responsible for advertising cooperation of the Chinese enterprises with overseas media under the News Cooperation. Customers mainly consist of 4A agencies, domestic and overseas tourism bureaus of government agencies, airlines, and IT, automobile and home appliance enterprises. Show less



AdChina

• China
• Technology, Information and Internet
• 100 - 200 Employee

• Account Manager

  • Dec 2010 - Feb 2012

  Joint venture 500 - 9,999 persons Reporting to: Sales director Job performance: The company was the largest integrated digital marketing platform in China. Bon its self-developed online-advertising technology, user data solutions, audience management system and a series of leading technology products of the industry, it constructs and operates online advertising technology platform and trading platform that serve many sites, advertising agencies/ advertisers as well as other related third parties. Responsible for training, recommendations, promotion and sales of products on digital media integrated platforms, Internet PR platforms, e-commerce platforms and social networking platforms. Primarily responsible for digital media-related business for customers including P& G, Microsoft, Huawei, Dongfeng Liuzhou Motor and others. For consecutive months, the sales performance ranks Top Three and by the end of 2011, I won the Award of Millions of Customers issued by the Company. Show less