Christopher Gaffey
Product Designer at DesignMap- Claim this Profile
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Bio
Experience
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DesignMap
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United States
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Design Services
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1 - 100 Employee
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Product Designer
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Feb 2021 - Present
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Visual Designer
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Aug 2013 - Present
I do freelance contract work for people and companies large or small! I've worked with everything from old school friends and local bands to a burgeoning beer company and a number of departments at my alma mater, Union College (NY). Since I work full-time during the day, I only accept a few projects at a time, mostly from references or clients with whom I have previously worked. I do freelance contract work for people and companies large or small! I've worked with everything from old school friends and local bands to a burgeoning beer company and a number of departments at my alma mater, Union College (NY). Since I work full-time during the day, I only accept a few projects at a time, mostly from references or clients with whom I have previously worked.
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Health IQ
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United States
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Insurance
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100 - 200 Employee
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Product Designer
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Jan 2018 - Feb 2021
Worked closely with CEO & developers, leading the design of 3 new digital products, a complete rebrand & website redesign. Also revamped company email system, 3x’ing click-through rates & revitalized online ad marketing, halving CPL, doubling ROAS, and 2x'ing landing page efficiency. Worked closely with CEO & developers, leading the design of 3 new digital products, a complete rebrand & website redesign. Also revamped company email system, 3x’ing click-through rates & revitalized online ad marketing, halving CPL, doubling ROAS, and 2x'ing landing page efficiency.
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UpGuard
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Visual Designer
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Aug 2016 - Oct 2017
I grew from untrained dancing design monkey to a real live designer! When people needed something done, they could count on me. I received praise for infectious enthusiasm & optimism in my meticulous, dedicated approach to any project.• Web Design - Worked side-by-side with web developer to optimize/create webpages based on shifting company strategy & analytics• Interaction/motion - Developed motion graphics, interaction designs, & prototypes in support of corporate website & product• Brand/visual design - Shaped & documented new corporate brand, creating brand reinforcing collateral & championing across the company
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Capital Region Chamber
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United States
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Public Policy Offices
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1 - 100 Employee
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Communications & Graphics Assistant
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Aug 2013 - Jun 2016
Managed Chamber website & emails, designed graphics/print material for events & committees consistent with Chamber brand, style guide & communications standards. Managed Chamber website & emails, designed graphics/print material for events & committees consistent with Chamber brand, style guide & communications standards.
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Union College
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United States
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Higher Education
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700 & Above Employee
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Student Graphic Designer
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Aug 2013 - Jul 2014
Go-to-guy whenever a Residential Life or Greek Life staff member has a program, event, or committee that needs various forms of advertising, ranging from bulletin board graphics, to poster and table tent advertising, to staff and participant t-shirts. Go-to-guy whenever a Residential Life or Greek Life staff member has a program, event, or committee that needs various forms of advertising, ranging from bulletin board graphics, to poster and table tent advertising, to staff and participant t-shirts.
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Chamber of Schenectady County
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United States
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Public Policy Offices
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1 - 100 Employee
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Event Planning Intern
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Jun 2013 - Aug 2013
• Maintained correspondence with local business to inform them of and ask to participate in Chamber events• Drafted articles, press releases, and emails for events• Edited and proofed Chamber publications and advertisements for correctness• Facilitated on the day of events • Maintained correspondence with local business to inform them of and ask to participate in Chamber events• Drafted articles, press releases, and emails for events• Edited and proofed Chamber publications and advertisements for correctness• Facilitated on the day of events
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Education
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Union College
Bachelor of Applied Science (B.A.Sc.), Psychology