Christopher Fredbeck

Senior Conversational Writer at Woebot Health
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Location
Chicago, Illinois, United States, US

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Tom Haley

Chris is that rare type of creative thinker and writer who can quickly ingest an extremely complicated tonnage of subject matter and rapidly translate it into a succinct, clear, memorable, entertaining, and genuinely helpful piece of content. For the past five out of the ten years I worked with Chris, he wrote and directed Jellyvision’s flagship product, ALEX. That job required him to consistently unravel complicated health insurance info for ALEX’s millions of end-users, and to direct a creative team of voice actors, artists, writers, sound designers and producers to bring the product to life and keep it fresh, year after year. Chris is a strategic thinker, possesses a razor-sharp wit, and is one of my absolute favorite people to collaborate with on any project.

Elizabeth Archer

I worked with Chris for 6.5 years (during one of those years, he was my direct manager). Chris is a kind, empathetic, and reliable manager, and a talented, funny writer/director/content creator.

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Experience

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Senior Conversational Writer
      • Mar 2022 - Present

    • United States
    • Software Development
    • 200 - 300 Employee
    • Creative Director
      • Dec 2014 - Jan 2020

      I was the creative product leader on ALEX, Jellyvision’s Benefit Counselor, as it grew to scale, reaching millions of users across more than 1,500 companies each year, for annual revenue of more than $50M. I was a subject-matter expert throughout the product life, learning every new medical plan design or 401(k) rule, determined what a user needed to know about each and strategized how best to add that content to the product. I worked with stakeholders across the company and our customer base to find solutions that made everyone happy, worked with artists to create informative and entertaining animations, and crafted user experiences that continue to drive behavior change: ALEX users have saved over $1B in medical premiums.

    • Writer-Director
      • Jun 2010 - Dec 2014

      I met with Fortune 500 companies to understand their communication problems and then designed, ptched, wrote, and developed interactive user experiences to solve those problems. I helped develop the first ALEX-branded Benefits Counselor and adapted it to fit the needs of early customers.

    • Director
      • Dec 2009 - Jun 2010

      I ran my own shop to script, shoot, and edit creative television ads on shoestring budgets, handled all aspects of production, as well as procurement, budgeting, and billing. I ran my own shop to script, shoot, and edit creative television ads on shoestring budgets, handled all aspects of production, as well as procurement, budgeting, and billing.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Producer
      • Sep 1997 - Dec 2009

      I scripted, planned, and produced highly effective television spots and campaigns, working directly with client businesses and agencies, on near-$0 budgets and fast timetables. I cast and directed professional and non-professional talent (read: people not used to be on-camera), shot on-location and in-studio video, and directed post-production and editing. I scripted, planned, and produced highly effective television spots and campaigns, working directly with client businesses and agencies, on near-$0 budgets and fast timetables. I cast and directed professional and non-professional talent (read: people not used to be on-camera), shot on-location and in-studio video, and directed post-production and editing.

    • Telecommunications
    • 700 & Above Employee
    • Producer/Director
      • Oct 1995 - Aug 1997

      I wrote and produced television spots for local advertisers, and performed various roles in the production of local programming, including directing, camera work, graphics, audio, and set-up and operation of multi-camera remotes, for in-studio news and magazine programming and local sports and events I wrote and produced television spots for local advertisers, and performed various roles in the production of local programming, including directing, camera work, graphics, audio, and set-up and operation of multi-camera remotes, for in-studio news and magazine programming and local sports and events

Education

  • Bradley University
    Bachelor of Science - BS, Communications
    1991 - 1995

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