Chris Fergo
Partner, Local Media Account Director at Midas Exchange, a WPP company- Claim this Profile
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Bio
Frank Muratore
Chris was one of the hardest working, toughest media negotiators I ever met. His understanding of media barter and his oversight capabilities were outstanding. Chris also was an excellent mentor to and trainer of some of the younger negotiators working under him. Chris is a valuable asset to any media organization.
Frank Muratore
Chris was one of the hardest working, toughest media negotiators I ever met. His understanding of media barter and his oversight capabilities were outstanding. Chris also was an excellent mentor to and trainer of some of the younger negotiators working under him. Chris is a valuable asset to any media organization.
Frank Muratore
Chris was one of the hardest working, toughest media negotiators I ever met. His understanding of media barter and his oversight capabilities were outstanding. Chris also was an excellent mentor to and trainer of some of the younger negotiators working under him. Chris is a valuable asset to any media organization.
Frank Muratore
Chris was one of the hardest working, toughest media negotiators I ever met. His understanding of media barter and his oversight capabilities were outstanding. Chris also was an excellent mentor to and trainer of some of the younger negotiators working under him. Chris is a valuable asset to any media organization.
Experience
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Midas Exchange, a WPP company
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United States
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Advertising Services
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1 - 100 Employee
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Partner, Local Media Account Director
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Apr 2011 - Present
Local manager and Client Service Director for "The Midas Exchange" (TMEX), WPP’s corporate barter company. Executed diverse media campaigns across a wide range of industries including automotive, financial, food services, insurance, pharmaceuticals, entertainment, retail, travel, and more. Negotiate and place TV and radio for Midas in the N.Y. market. Work with a team of over 40 buyers in 3 cities to insure quality, cost efficiency, and timeliness of media meets high standards. Ensure costing and audience delivery adheres to highest industry standards.
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Director of Media Services
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Jan 2000 - Mar 2011
*First media person to join Argent Trading. *Negotiated,developed, & updated media software & services contracts. *Expanded media experience to all media, including over 10 years of National TV/ Cable/ Syndication for 5 blue chip accounts. *Developed EDI buy and invoice transfers for top media systems: Strata, DDS, and Mediabank utilizing Warren Lamb & Spotdata links. *Involved in new business media presentations. *Planning and digital consultant on a variety of projects *First media person to join Argent Trading. *Negotiated,developed, & updated media software & services contracts. *Expanded media experience to all media, including over 10 years of National TV/ Cable/ Syndication for 5 blue chip accounts. *Developed EDI buy and invoice transfers for top media systems: Strata, DDS, and Mediabank utilizing Warren Lamb & Spotdata links. *Involved in new business media presentations. *Planning and digital consultant on a variety of projects
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Director of Reciprocal Broadcast / Senior Negotiator
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Jun 1988 - Dec 1999
*Managed TBS's barter department, successfully increasing billings and profitability each year ('97-'99) *Taught in-house training seminars to junior buyers and assistants *Extensive experience with N.Y. and L.A Spot TV & Radio markets *Specialized in major market Spot TV bid wins, earning profits in the millions. *Managed TBS's barter department, successfully increasing billings and profitability each year ('97-'99) *Taught in-house training seminars to junior buyers and assistants *Extensive experience with N.Y. and L.A Spot TV & Radio markets *Specialized in major market Spot TV bid wins, earning profits in the millions.
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Education
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State University of New York at Oswego
Bachelor of Arts, Communications / Broadcasting
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