Experience

Subsplash

• United States
• Software Development
• 200 - 300 Employee

• Sr. Manager, Marketing Content & Communications

  • Sep 2020 - Present

  Now leading a team of brilliant content creators as we guide church leaders through the greatest cultural shift in generations. I also co-produce our podcast, lead our content strategy, and assist in the development of our overall marketing plan.

• Customer Marketing Manager

  • Mar 2018 - Sep 2020

  Upon first joining the team at Subsplash, I acted as marketing channel owner for Client Success. I managed email automation and created various communications to multiply the efforts of our Client Success Team and drive adoption of the Subsplash Platform.



Seattle Pacific University

• United States
• Higher Education
• 700 & Above Employee

• Communications Specialist

  • Dec 2016 - Mar 2018

  Within a highly experienced communications team that serves 80 on-campus clients, my work at SPU concentrated on the Office of Graduate Admissions, the School of Business, the School of Education, and the School of Psychology. I planned and executed multi-channel marketing efforts that drove enrollment, fortified the SPU brand, and served our community. In addition to normal tasks assigned to communication specialists, I was tasked to pilot a marketing automation strategy for several graduate degree programs and scale this strategy to support other departments. Show less



Slayer Espresso

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing & Content Manager

  • Jan 2016 - Dec 2016

  As the company grew (and the marketing team with it), my focus narrowed on producing content that would create a clear identity for the brand, educate our customers, and compel the specialty coffee community to keep its eyes on Slayer. I assumed responsibility for all sales and marketing content, technical user guides, company memoranda, email newsletters, website projects (including multiple new features), job descriptions, and hiring advertisements. Partnering with senior leadership, I also designed and implemented an onboarding experience for new employees and consulted on the development of a brand guide. Show less

• Marketing Coordinator

  • Mar 2014 - Jan 2016

  Slayer's sole marketer for two years, I was deeply involved in branding, social media, content, product, events, wholesale, and operations. My most significant work included: social media efforts that produced massive growth in brand awareness and online community; website optimizations that resulted in consistently higher volumes of incoming qualified leads; two new product launches that reached untapped market segments.



Prima Coffee Equipment

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Strategist, Brand Lead, Wholesale Manager

  • Apr 2012 - Apr 2014

  At Prima, I leaned into strategies that still distinguish this brand from its competition: valuable content, smart SEO, and customer education. Through quality writing and compelling, yet efficient, video production, I helped Prima to establish a strong identity and prominent position in the market. Today, its catalog of coffee equipment has become the most profitable of several family brands. At Prima, I leaned into strategies that still distinguish this brand from its competition: valuable content, smart SEO, and customer education. Through quality writing and compelling, yet efficient, video production, I helped Prima to establish a strong identity and prominent position in the market. Today, its catalog of coffee equipment has become the most profitable of several family brands.