Experience

Laithwaites Wine

• United Kingdom
• Beverage Manufacturing
• 200 - 300 Employee

• Head of Ecommerce, Digital & Creative Services

  • Sep 2022 - Present

• Head of E-Commerce & Digital Sales

  • Nov 2019 - Sep 2022

  Leading all aspects of Laithwaites online presence for APAC, across multiple brands including Laithwaites, Virgin, The Australian & Velocity Frequent Flyer. Responsible for the entire online experience, encompassing Development, UI/UX, Operations, Digital Marketing, Digital Design, Sales & Revenue, Social Media, Project Management, Strategy, Partnerships, Budgeting & P&L.



Nestlé Nespresso SA

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• E-Business Performance, Operations & UX Manager

  • Feb 2019 - Nov 2019

• E-Business UX & Operations Specialist

  • Feb 2017 - Feb 2019

  Passionate about staying abreast of the latest digital marketing and eCommerce trends, with an entrepreneurial spirit, I work closely together with the Webmasters, Digital Acquisition Specialists, Data Analysts, Digital Designers and Project Managers to bring ideas to life.My role is responsible for delivering the optimum user experience across desktop, mobile apps and mobile website using UX best practice and e-merchandising as the main tools. www.nespresso.com



Sabbatical / Extended Leave

• Sydney, Australia

• Sabbatical/Study

  • Aug 2016 - Feb 2017

  I made the decision to take a sabbatical to travel to Africa to experience a different culture and immerse myself in nature. It was also a time to study further in User Experience to refresh and upgrade my skills. I made the decision to take a sabbatical to travel to Africa to experience a different culture and immerse myself in nature. It was also a time to study further in User Experience to refresh and upgrade my skills.



edQuire - FIC Technology Pty Ltd

• Australia
• Education Management
• 1 - 100 Employee

• General Manager / Product Development Specialist

  • Mar 2013 - Aug 2016

  Responsibilities included managing all aspects of the software/product development process for two products including project management of software development (waterfall & agile/scrum), customer service/support, business development, recruitment/staff development, product development (including UI/UX) and beta testing. Project managed the marketing and PR/communications of the product including creating and implementing a strategic marketing and communications plan that delivered key messaging to specific market segments, manage marketing budget, create all marketing and communications collateral (print, broadcast, online) in line with defined style guides, management of trade shows and events, management of agencies & partnerships and liaising with KOL’s, stakeholders and consultants. Show less



Turn Left Distribution

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Product Marketing Director - Turtle Beach

  • Jan 2011 - Mar 2013

  Responsibilities included managing all aspects of product management and consumer marketing in Australia, New Zealand and South Africa with the range consisting of gaming headsets, gaming controllers, iPad/iPhone/iPod accessories, Android tablet & mobile phone accessories and other assorted products. I achieved portfolio performance targets including inventory control, marketing (trade/consumer) and public relations planning & implementation, budget control (including P&L), external agency management, new product launches, trade & consumer shows, POS/marketing materials design and production, packaging, product positioning, promotions, marketing & sales reporting and product life-cycle management. Brands under management include Turtle Beach, PDP, Marvel, Afterglow and Disney. Show less



Papermint Studio/Wildberry Designs

• Sydney, Australia

• Business, Product & Marketing Director

  • Jul 2008 - Jan 2011

  Responsibilities included managing all aspects of the Papermint Studio business operations including operations, sales & marketing strategies, staff management (eight employees), purchasing, product research and development, website development and administration. Liaising with company directors and briefing them on business activities including sales performance and forecasts, marketing strategies and emerging business opportunities. Devising and implementing B2B/B2C marketing strategies, and reporting on marketing program reviews to the directors. Managing the company presence at national trade shows in Melbourne, Sydney and Brisbane and attending trade shows in Berlin, Hong Kong and New York to source new products and business opportunities. Show less



Atari

• United States
• Computer Games
• 200 - 300 Employee

• Director of Communications and Public Relations

  • Feb 2004 - Jul 2008

  Responsibilities included managing the public relations, publicity and promotional activities for the entire range of Atari and third-party interactive entertainment titles and application software. Managing all forms of consumer, trade and corporate communications, activities and events for the Australia and Asia-Pacific region. Leading a local team of five and three international direct reports, my objective was to re-energise the Atari brand in the mind our target demographic, making it a leading interactive entertainment brand and raise the profile of the Asia-Pacific region within the company globally and at major international events and trade shows such as E3 and the Tokyo Game Show. I was also responsible for liaising with theatrical companies for cross-licensed products and co-partnered launches for The Matrix, Transformers and Tomb Raider. Show less

• Product Marketing Manager

  • Jun 1999 - Feb 2004

  Responsibilities included managing all aspects of product and marketing activities for the portfolio of new release and back catalogue Atari and third-party interactive entertainment and edutainment titles, DVD video products and application software. This included forecasting sales and reporting against targets, budgeting, liaising with international publishers, devising and implementing marketing plans, managing media activities & advertising, developing, negotiating and implementing promotional partnerships, and ensuring the efficient delivery of products from manufacture to retail. Show less



SEGA

• Computer Games
• 400 - 500 Employee

• Product Manager

  • Apr 1997 - Jun 1999



Blockbuster

• United States
• Retail
• 700 & Above Employee

• Manager/National Buyer (Blockbuster Music)

  • Sep 1994 - Apr 1997

• Regional Manager

  • Mar 1993 - Sep 1994