Marketing Executive

• May 2023 - Present

Founder

• Jan 2021 - Present

Combining my passion for Muay Thai and Digital Marketing, Nak Muay Training is a project that I started in my final year of University. I wanted to create a hub for all the best Muay Thai resources from equipment to training tips from the best fighters and coaches from around the world. My mission is simple, to promote the Nak Muay lifestyle and help our followers grow as Martial Artists. Since January 2020 our community so far has grown to 90,000+ followers. Combining my passion for Muay Thai and Digital Marketing, Nak Muay Training is a project that I started in my final year of University. I wanted to create a hub for all the best Muay Thai resources from equipment to training tips from the best fighters and coaches from around the world. My mission is simple, to promote the Nak Muay lifestyle and help our followers grow as Martial Artists. Since January 2020 our community so far has grown to 90,000+ followers.

Search Engine Optimization Executive

• Oct 2022 - May 2023

Kaizen is a creative growth marketing agency based in London specializing in Digital PR, SEO, and Influencer Marketing. Working with brands such as LEGO, Adidas, AA, LoveHoney, Compare The Market and more. Examples of work for clients at Kaizen: • Brainstorming new content ideas and landing pages. • Supporting the creative process on accounts through ideations, competitor analysis and other industry insights. • Flagging technical issues affecting client websites. • Keeping up to date with the latest SEO trends to apply to client accounts. • Conducting keyword and backlink analysis to identify new traffic opportunities. • Supporting technical audits and driving the recommendations for clients. • Producing SEO Reports and creating meaningful next steps. • Learning the best practice for tools like SEMRush, SEOMonitor, Google Analytics, Google Search Console, Ahrefs and Screaming Frog. Show less

Marketing & Systems Manager

• Jun 2021 - Sep 2022

Evans Denham Group is one of the leading recruitment agencies in Technology specializing in sectors such as Cloud, SaaS/CCaaS, Digital Applications (ServiceNow, Salesforce & Workday) and Cyber Security. Examples of work: • Coordinated the creation of our sub-brands, ED Sales & ED Digital plus a complete company rebrand for the Evans Denham Group through collaboration with our graphic and web designers. • Coordinated the creation of the three new company websites whilst taking ownership of the SEO work. • Achieved 1st-page rankings on Google for ServiceNow, Cloud, IT Infrastructure and SaaS Sales recruitment related keywords. • Created promotional material for Social Media, Presentations, Video Ads and Flyers for sales pitches. • Grew company LinkedIn followers from 2,500+ (September 2021) followers to 195,000+ (September 2022). • Collaborated with the media team to build a foundation for the company's brand presence online: Creating video concepts & infographic posts, assisting with the directing of videos and featuring on certain videos/podcasts. • After building a structured content plan, this is what we achieved after 6 months: 157,230 page views (+482.4%), 3,543 reactions (+458%), 935 post comments (+825.7%) and 159 shares (+736.8%). Show less

Digital Marketing Freelancer & Store Assistant

• Aug 2018 - Jan 2021

The Minotaur Fight Store is a leading retailer in the UK for Combat Sports. I was an SEO/Social Media Freelancer during University balancing the role with my studies and worked full-time during study breaks. Examples of work: • Creation of on-page copywriting for SEO. • Creation of landing pages boosting local awareness for both Aylesbury and London Stores. • Fixing crawler issues on product pages e.g. missing metadata and H1 tags. • Management of customer service via email, telephone and in-store purchases whilst working under pressure with marketing duties. • Management of Social Media presence and content, keeping consistent with two posts per day as well as stories. Achievements: • Google Mobile (GB) Search Rankings: 131 keywords increasing with only 5 decreasing. • Google Desktop (GB) Search Rankings: 134 keywords increasing with only 3 decreasing. • Increasing Instagram followers by 58%, going from 3,164 followers in September 2020 to 5,010 followers in January 2021. • Boosting sales through Instagram from £0 sales to £3,000+ from September-January 2021. • Most trending video on Instagram receiving 58,000+ views and 7,800+ likes. Show less

Digital Marketing Intern

• May 2019 - May 2020

BOXRAW is one of the world's leading Boxing performance and lifestyle clothing brands, working with the biggest names in the sport e.g. Vasyl Lomachenko, Aleksandr Usyk, Gervonta Davis, Errol Spence Jr and more. Examples of work at BOXRAW: • On-page SEO and assisting with strategies for off-page and technical SEO. • Assisting the team with the management of Google and Facebook ads e.g. Keyword Research, Competitor Analysis and Campaign Audits. • Assisting the management of website content e.g. Customer Support, Blog and Product Pages across the UK, USA, Ukraine and Canada Stores. • Assisting the development of BOXRAW's Amazon stores by listing products across international Amazon sites. • Supporting the development of customer retention strategies e.g. customer journey via email marketing. • Assisting with the audits of BOXRAW's website using analytical tools like HotJar through HeatMaps and Screen Recordings. • Supporting the marketing team create persona profiles for customer journey strategy using tools like LucidChart. Show less

Digital Marketing Apprentice (SEO Coordinator)

• Jul 2017 - Sep 2018

TFA is one of the leading creative agencies based in Milton Keynes specialising in Branding, Marketing and Digital services. For my level 4 Apprenticeship, my responsibility as Digital Marketing Coordinator was managing the digital campaigns and analytical reports for all clients. Examples of work at TFA: • SEO for high-profile corporate clients and start-up businesses. • Creating reports for SEO, Social Media and PPC campaigns using a range of analytical tools. • Creating and monitoring PPC Advertising campaigns for clients (Google Ads, Twitter, Facebook, LinkedIn, Instagram, Bing, AdRoll and Pinterest). Achievements for clients: Largest Independent Producer of Alternators - Increasing search visibility by 186% and increasing 41 targeted keywords, 28 of which ranking between #1-3 on Google. Asset Management Company - Increasing search visibility by 63.26% and increasing 116 targeted keywords, 39 of which ranking between #1-3 on Google. Show less