Chris Day
Head of Customer Insights and Intelligence at Foodstuffs New Zealand- Claim this Profile
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Bio
Dudley Enoka
Chris was one of my favourite Marketers at Yellow Pages. His enthusiasm for the customer and positive approach helped him build targeted value added solutions for the sales channels. He developed a strong internal and external network and was often recognised as the Marketer who added the most value across a range of business units within Yellow Pages.
Dale Doonan
Chris has a massive amount of energy and clearly knows his stuff. I worked along side Chris when he was developing and implementing the strategy for Business customers at St George. He managed to make significant progress in a relatively short time and St George is now benefiting directly from a number of the changes that Chris initiated and implemented. I have no hesitation in recommending Chris for senior roles in Segment and Marketing.
Dudley Enoka
Chris was one of my favourite Marketers at Yellow Pages. His enthusiasm for the customer and positive approach helped him build targeted value added solutions for the sales channels. He developed a strong internal and external network and was often recognised as the Marketer who added the most value across a range of business units within Yellow Pages.
Dale Doonan
Chris has a massive amount of energy and clearly knows his stuff. I worked along side Chris when he was developing and implementing the strategy for Business customers at St George. He managed to make significant progress in a relatively short time and St George is now benefiting directly from a number of the changes that Chris initiated and implemented. I have no hesitation in recommending Chris for senior roles in Segment and Marketing.
Dudley Enoka
Chris was one of my favourite Marketers at Yellow Pages. His enthusiasm for the customer and positive approach helped him build targeted value added solutions for the sales channels. He developed a strong internal and external network and was often recognised as the Marketer who added the most value across a range of business units within Yellow Pages.
Dale Doonan
Chris has a massive amount of energy and clearly knows his stuff. I worked along side Chris when he was developing and implementing the strategy for Business customers at St George. He managed to make significant progress in a relatively short time and St George is now benefiting directly from a number of the changes that Chris initiated and implemented. I have no hesitation in recommending Chris for senior roles in Segment and Marketing.
Dudley Enoka
Chris was one of my favourite Marketers at Yellow Pages. His enthusiasm for the customer and positive approach helped him build targeted value added solutions for the sales channels. He developed a strong internal and external network and was often recognised as the Marketer who added the most value across a range of business units within Yellow Pages.
Dale Doonan
Chris has a massive amount of energy and clearly knows his stuff. I worked along side Chris when he was developing and implementing the strategy for Business customers at St George. He managed to make significant progress in a relatively short time and St George is now benefiting directly from a number of the changes that Chris initiated and implemented. I have no hesitation in recommending Chris for senior roles in Segment and Marketing.
Experience
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Foodstuffs North Island Limited
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New Zealand
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Retail
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400 - 500 Employee
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Head of Customer Insights and Intelligence
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jun. de 2021 - - o momento
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The University of Waikato
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New Zealand
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Higher Education
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700 & Above Employee
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Director of Marketing
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ago. de 2020 - jun. de 2021
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Consultancy and projects
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jun. de 2019 - jul. de 2020
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Caltex Australia
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Australia
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Oil and Gas
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700 & Above Employee
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Head of Marketing and Communications
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dez. de 2016 - mai. de 2019
Manage the Brand, Communications, Digital and Sponsorship portfolios across Caltex Australia, including both Convenience Retail and Fuels & Infrastructure.
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Head of Business Marketing
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out. de 2014 - nov. de 2016
Responsible for the development of the customer strategy, customer value proposition, marketing and product programs across the Caltex Business and Corporate customers.
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Head of Business Segments
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jan. de 2010 - out. de 2014
Responsible for the development of the Business Banking customer strategy, customer value proposition and marketing programs across St.George Banking Group. Responsible for the development of the Business Banking customer strategy, customer value proposition and marketing programs across St.George Banking Group.
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Westpac
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Australia
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Banking
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700 & Above Employee
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Head of Business Marketing and Strategy
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dez. de 2007 - jan. de 2010
Developed the annual business/marketing plans for Business segments, with a focus on the SME segment as a priority battle for Westpac.Drove the development and delivery of a bundle solution. Set the benchmark for bundling in Westpac, which has been mirrored by the Consumer segments. Developed the annual business/marketing plans for Business segments, with a focus on the SME segment as a priority battle for Westpac.Drove the development and delivery of a bundle solution. Set the benchmark for bundling in Westpac, which has been mirrored by the Consumer segments.
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Yellow Pages / Pages Jaunes – Canada
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Canada
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Advertising Services
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700 & Above Employee
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Head of Advertiser Segment and Marketing
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ago. de 2005 - 2007
Development of the value proposition for advertisers (all New Zealand businesses) as to why they would spend their advertising dollars with Yellow Pages Group - “drive more buyers to your business” - across all brands and products. Rollout of positioning across above the line advertising, direct mail, sales collateral and yellowpagesgroup.co.nz Development of the value proposition for advertisers (all New Zealand businesses) as to why they would spend their advertising dollars with Yellow Pages Group - “drive more buyers to your business” - across all brands and products. Rollout of positioning across above the line advertising, direct mail, sales collateral and yellowpagesgroup.co.nz
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Spark New Zealand
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New Zealand
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Telecommunications
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700 & Above Employee
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Marketing Manager SME Business
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jul. de 2003 - ago. de 2005
Development of competitive strategies for SME. A key initiative was the launch of the BusinessTime bundle. This initiative is positively impacted with a reduction in access churn and significant shifts on the key value drivers. Develop marketing plans and programmes of work to support customer retention and value growth, as well as acquisition of customers
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Market Research Manager
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jan. de 2002 - jul. de 2003
Oversee the planning and budgeting for the research business plan. Undertook a company wide review of research programmes/ practices, with the view of implementing best in class methodologies for Telecom, while reflecting the nuances of the New Zealand communications market.
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TVNZ
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New Zealand
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Broadcast Media Production and Distribution
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700 & Above Employee
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Market Research Manager
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jul. de 1999 - jan. de 2002
Integrating the TVNZ Viewer segmentation across the two TVNZ channels affecting channel identity and programming. Development and implementation of a Program Loyalty model. Demonstrating the “quality” of the audience delivered by the TVNZ channels, and able to analyse down to client categories. Integrating the TVNZ Viewer segmentation across the two TVNZ channels affecting channel identity and programming. Development and implementation of a Program Loyalty model. Demonstrating the “quality” of the audience delivered by the TVNZ channels, and able to analyse down to client categories.
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Business Group Director
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mai. de 1991 - jun. de 1999
Specialist areas included:• Strategy development and brand positioning.• Market understanding and segmentation.• Brand equity and advertising tracking.• Advertising development and testing. • New product development and positioning. Specialist areas included:• Strategy development and brand positioning.• Market understanding and segmentation.• Brand equity and advertising tracking.• Advertising development and testing. • New product development and positioning.
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Education
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University of Waikato
Bachelor of Management Studies (Hons), Marketing
Community
