Experience

Icicle Brewing Company

• United States
• Hospitality
• 1 - 100 Employee

• VP of Marketing & Sales

  • Nov 2018 - Present



Stevens Pass Mountain Resort

• United States
• Entertainment
• 1 - 100 Employee

• VP Sales & Marketing

  • Jul 2012 - Aug 2018

  Developed and managed the overall marketing strategies and campaigns for the resort with the resort leadership team and business units to create programs that supported the resort’s mission statement and drove business and revenue objectives. Created innovative marketing strategies, got out in front of the competition and trends, re-thought the status quo and employed a data-driven analytical business approach. • Developed and directed the resort marketing team, responsible for defining and communicating the resort brand positioning & attributes in the marketplace, producing all assets needed for the resort’s brand marketing efforts.• Guided the Products Team responsible for delivering the strategy, revenue goals and visitation targets for resort lines of business, including season passes, lift tickets, ski school, rentals, summer activities, and more.• Developed specific plans and strategies to deliver the resort’s summer visitation and revenue goals and targets.• Managed communication to and relationships with key community constituencies. This included representing the resort with third party community stakeholders and organizations to drive visitation to the region through combined efforts.• Managed relationships with creative agency partners, contractors, content-producing networks, and other key vendors.• Developed and worked within budgets with discipline related to forecasts.• Served as a key member of the resort senior team, working closely cross-functionally with different department leaders to execute the resort’s operational vision, goals and strategies.• Oversaw group sales team’s strategy to achieve overall revenue targets.• Championed the E-Commerce Team responsible for delivering an optimized sales funnel to meet online revenue goals for season pass, lift tickets, ski school, rentals and more.



Killington/Pico Ski Resort Partners, LLC

• Recreational Facilities
• 100 - 200 Employee

• Marketing Manager

  • Aug 2006 - Jul 2012

  Managed multiple aspects of Killington Resort’s marketing efforts including paid media campaigns, web site, relationship marketing, PR/Communications, social media, merchandising, graphic design, copy writing, photography and project management.• Created and executed budget, brand strategy and marketing plans for Killington and Pico Mountain Resorts.• Executed merchandising plan across entire resort that includes digital sign players, pole banners, wind blades, signs and print collateral.• Researched and developed new marketing programs that target market trends and consumer habits.• Responsible for Advertising plan that includes magazine, newspaper, radio, TV, on-line banner and paid search.• Managed the production of print collateral including trail maps, brochures, advertisements and guest guides.• Art Directed on resort photo shoots.• Managed partnerships and negotiate contracts with outside vendors that provide marketing services.



Copper Mountain Resort

• United States
• Recreational Facilities
• 200 - 300 Employee

• Creative Services Manager

  • Nov 2001 - Aug 2006

  Managed the Intrawest Colorado Creative Services team that provided graphic design support to the sales and marketing teams at Winter Park and Copper Mountain Resorts as well as the Intrawest Colorado sales team.• Implemented a new design process management system that improved quality, on-time delivery, communication,accountability and reporting.• Maintained the brand standards of all design projects including brochures, maps, web sites, e-mails, direct mail, advertisingand merchandising.• Responsible for print vendor relationships including quoting, prepress and press checking.• Managed relationships with marketing managers at the resorts to provide assistance with creative briefs, project schedulingand the proof process.