Experience

54 North Limited

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Founder

  • 2009 - Present

  54 North provides retailers with industry-leading solutions designed to optimise their revenues and profitability while ensuring that customer acquisition and retention is at the centre of their priorities and decision-making processes. 54 North solutions portfolio is a mix of analytics and application software, advanced AI-technology (reinforcement learning), and consulting services. We work with retailers in all sectors, from multi-nationals to single market retailers, primarily across Europe and North America. Show less



itim

• Mexico
• IT Services and IT Consulting

• Managing Director, Profimetrics

  • 2005 - 2009

  Co-founded Profimetrics, a leading lifecycle pricing and profit optimisation solution. Established early retail clients and built relationships with major consulting groups and industry analysts who recognised and endorsed Profimetrics as a best of breed lifecycle pricing system for the retail industry. Profimetrics was acquired by Itim in 2009. Co-founded Profimetrics, a leading lifecycle pricing and profit optimisation solution. Established early retail clients and built relationships with major consulting groups and industry analysts who recognised and endorsed Profimetrics as a best of breed lifecycle pricing system for the retail industry. Profimetrics was acquired by Itim in 2009.



Planalytics

• United States
• Information Technology & Services
• 1 - 100 Employee

• Managing Director, Europe

  • 2001 - 2005

  Launched and established Planalytics in Europe. Launched and established Planalytics in Europe.



Equifax

• United States
• Financial Services
• 700 & Above Employee

• SVP Business Development, CRM Solutions

  • 1999 - 2001

  Joined Equifax to develop and launch CRM solution for retail, financial services and telecoms Joined Equifax to develop and launch CRM solution for retail, financial services and telecoms

• EVP Strategy, Sales, Business Development and Client Management

  • 1994 - 1999

  Joined Planalytics as a start-up to develop and market a range of weather information and analysis products and services to retailers, manufacturers, life science and FMCG companies in North America. Today Planalytics is the global industry leader of "business weather intelligence" products and services to businesses across the world. Joined Planalytics as a start-up to develop and market a range of weather information and analysis products and services to retailers, manufacturers, life science and FMCG companies in North America. Today Planalytics is the global industry leader of "business weather intelligence" products and services to businesses across the world.



JDA Software

• United States
• Software Development
• 700 & Above Employee

• VP Sales and Business Development, Comshare Retail Division

  • 1986 - 1994

  Co-founded the company that developed Arthur, later becoming the retail division of Comshare. Established Arthur as the leading merchandise planning and decision support solution for retailers in North America. Developed the sales and marketing strategy for the North American market. Personally sold and consulted to over 100 retail clients. Arthur was acquired by JDA in 1994. Co-founded the company that developed Arthur, later becoming the retail division of Comshare. Established Arthur as the leading merchandise planning and decision support solution for retailers in North America. Developed the sales and marketing strategy for the North American market. Personally sold and consulted to over 100 retail clients. Arthur was acquired by JDA in 1994.



Asda

• Retail
• 700 & Above Employee

• New Store Development Controller

  • 1984 - 1986

  Reported to the Chief Executive to coordinate the new store location and development strategy and the new store trading evaluation team.

• Corporate Planning Manager

  • 1983 - 1984

  Responsible for contributing to the strategic development of ADSA'a corporate growth plan (customer segment and competitor analysis to identify new store locations, new store trading potential analysis, brand perception leading to own label product introduction, store layout and ranging analysis, development of six store types to meet varying trading environments such as out of town, inner city, rural, with varying catchment areas) and the evaluation of new store site opportunities.



Chevron

• United States
• Oil and Gas
• 700 & Above Employee

• European Retail Strategic Planning Manager

  • 1982 - 1983

  Responsible for developing the annual sales, marketing and capital investment plan for retail operations in Belgium, Denmark, England, Germany, Holland, Italy and Luxembourg; controlling budget expenditures; analysing sales performance against investment criteria and taking corrective action to meet objectives; monitoring selling price changes within Europe in relation to cost of production and assessing short and long term effects on market share, sales volumes, cash flow and profits.

• Marketing Operations Manager

  • 1978 - 1982

  Responsible for managing the retail network of company owned and dealer owned service stations in the North of England, executing marketing campaigns, and achieving sales, profit and return on investment targets.

• Aviation Pricing and Contracts Executive

  • 1976 - 1978

  Responsible for pricing aviation jet fuel contracts for major international airlines

• Retail Sales and Pricing Analyst

  • 1974 - 1976

  Responsible for competitor pricing analysis, marketing program development and franchise deal evaluation for the network of petrol stations in the UK