Experience

Epic Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Jan 2021 - Present



Larry H. Miller Sports and Entertainment/Utah Jazz- Salt Lake City, UT

• Executive Vice President Sales Marketing

  • Jul 2018 - Jan 2021

  Develop and implement effective revenue generation strategies and activities for Corporate Partnerships, Ticket Sales, Broadcast Rights and key entitlement opportunities. Oversee marketing and branding strategies for The Utah Jazz using traditional media, digital, social, analytics and customer experience data. Provide strategic leadership to ensure the smooth flow of broadcast operations for the Utah Jazz including broadcast rights negotiation, play-by-play distribution of television and radio broadcasts, host and analyst contract negation and broadcast production. Manage game presentation operations for the Utah Jazz including game-night entertainment elements such as in-arena promotions, mascot activities, entertainment teams, super screen/LED board content, music and effects.Highlights:• Substantially increased the net margin in both ticketing and corporate partnerships by 7% and 1% respectively.• Successfully negotiated a 3-year Jersey Patch extension representing a 40% increase over the previous agreement and an 8-year Healthcare partnership extension representing a 260% increase over the previous agreement. • Achieved an average employee engagement score of 92% across all departments with a significant increase in ticketing and game experience. • Streamlined the sales process and operations of the ticket sales department by reorganizing team leadership and creating two vice president positions. • Improved efficiencies and ability to monetize digital and social media content by reorganizing the marketing and video production departments. • Created the Minor League Sports ticket sales staff, improving sales efficiencies while capitalizing on best practices and creating leadership and advancement opportunities.



Larry H. Miller Sports and Entertainment/Utah Jazz

• Senior Vice President of Sales

  • 2017 - 2018

  Played a pivotal role in managing revenue generation activities including Corporate Partnerships and Ticket Sales. Headed the operations of the ticket sales department while focusing on reorganizing and improving revenue results, department culture and innovation. Provided operational oversight of Tour of Utah including sponsorship sales, event operations and community engagement.Highlights:• Initiated the successful reorganization of the ticket sales department, including hiring new leadership, implementing new organizational structure, developing new compensations plans, and improving culture through positive communication and collaboration. • Lead the Corporate Partnerships team to record a milestone sales growth of 25% and a $7.5M increase during the renovation of Vivint Smart Home Arena. • Recorded a 16% growth and a $7M increase in ticket sales during the renovation of Vivint Smart Home Arena while leading the ticketing department.

• Senior Vice President Corporate Partnerships

  • 2013 - 2017

  Promoted sponsorship and advertising sales efforts for the diverse group of sports and entertainment companies including The Utah Jazz, Megaplex Theatres, The Salt Lake Bees, KJZZ-TV, The Zone Sports Radio Network, The Tour of Utah and Miller Motorsports Park. Effectively oversaw inventory management, pricing, partner relationships, sales strategy, hiring, team development, compensation and incentives and inter-company relations. Managed a sales team of 30 people comprising Vice Presidents, Directors, Account Executives, Service Managers and Administrative Assistants.Highlights:• Steadily grew the revenue from Utah Jazz Corporate Partners by 56%, amounting to $10.9M in four years. • Improved efficiency within the department through restructuring, creating 4 new sales teams, 3 Vice Presidents, 4 Service Directors and multiple Service Managers. • Designed and implemented a formal sales process across the organization that improved revenue by 13% in 3 years. • Propelled the department to drive employee engagement scores of over 92%.

• Senior Vice President Corporate Partnerships/Broadcasting, General Mngr KJZZ-TV/Zone Sports Network

  • 2007 - 2013

  Directed sponsorship and advertising sales efforts for various groups of sports and entertainment companies including The Utah Jazz, Megaplex Theatres, The Salt Lake Bees, KJZZ-TV, The Zone Sports Radio Network, The Tour of Utah and Miller Motorsports Park. Ensured efficient flow of broadcast operations for the Utah Jazz by overseeing broadcast rights negotiation, play-by-play distribution of television and radio broadcasts, host and analyst contract negation and broadcast production. Directed business operations with P&L oversight for KJZZ-TV and The Zone Sports Network including sales, marketing, engineering, traffic, production and sports broadcasting operations.Highlights:• Facilitated the successful negotiation of Utah Jazz broadcast rights agreement with ROOT Sports that resulted in a 12-year revenue stream, averaging $17M per year. • Implemented effective cost-saving measures, new sales strategies, structures and programs to create new revenue streams during the 2007 – 2009 economic crisis. • Won the Larry H. Miller Award for Management Excellence in 2008. • Received the Kaizen Award in 2011 for Larry H. Miller Communications as the most improved operation in the group by increasing profitability by $2.5M+ over the previous year.

• General Manager KJZZ-TV, Vice President of Broadcasting

  • 2005 - 2007

  Lead business operations for KJZZ-TV including Utah Jazz broadcasting, sales, marketing, programming, engineering, production and traffic. Established key programming and revenue generation strategies including sports and entertainment programming. Created and maintained close working relationships with the University of Utah Athletics department, to procure and maximize a successful marketing rights agreement. Conceptualized and implemented Utah Jazz broadcasting strategies with KJZZ-TV and Fox Sports Rocky Mountain. Highlights:• Established a new, multimillion-dollar revenue stream by developing and implementing a pre-feature advertising concept for Megaplex Theaters. • Achieved milestone sales records and introduced new and innovative sponsorship assets each year of the KJZZ-TV and University of Utah partnership. • Actively participated in the successful migration of Utah Jazz broadcasts from free over-the-air TV to a Regional Cable Network, resulting in a new multi-million-dollar revenue stream