Chris Atwood
Strategic Marketing & Demand Generation Leader at ITA Group, Inc.- Claim this Profile
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Bio
Troy Jensen
Chris is one of the hardest working people I know. He has a strong sense of purpose, knows how to build out a concrete strategy, and work to see it through. As a manager, he displayed a keen ability to engage with and motivate the people who worked for him, enabling them to perform at high levels. Chris' secret weapon is his sense of humor and positive attitude. It is infectious, keeping the team motivated and productive particularly when times are challenging. I'm sure Chris will continue to be a great leader in whatever role he chooses to pursue.
Ann Boza-Lobo
Chris Atwood has been a key member of my core leadership team at IBM. He is critically focused on the business performance and always forthcoming with ideas and strategies on how our marketing programs can drive improved results. Chris is a well -respected advisor to sales leaders and a dedicated and compassionate manager to his employees. Chris is proficient in strategic planning, demand generation, digital execution, marketing automation, and marketing operations. A leader who takes the time to deeply understand the needs of the business, tackles challenges head on, and collaborates well with all stakeholders and teammates, Chris will be an asset to any organization. I would be happy to provide a personal reference.
Troy Jensen
Chris is one of the hardest working people I know. He has a strong sense of purpose, knows how to build out a concrete strategy, and work to see it through. As a manager, he displayed a keen ability to engage with and motivate the people who worked for him, enabling them to perform at high levels. Chris' secret weapon is his sense of humor and positive attitude. It is infectious, keeping the team motivated and productive particularly when times are challenging. I'm sure Chris will continue to be a great leader in whatever role he chooses to pursue.
Ann Boza-Lobo
Chris Atwood has been a key member of my core leadership team at IBM. He is critically focused on the business performance and always forthcoming with ideas and strategies on how our marketing programs can drive improved results. Chris is a well -respected advisor to sales leaders and a dedicated and compassionate manager to his employees. Chris is proficient in strategic planning, demand generation, digital execution, marketing automation, and marketing operations. A leader who takes the time to deeply understand the needs of the business, tackles challenges head on, and collaborates well with all stakeholders and teammates, Chris will be an asset to any organization. I would be happy to provide a personal reference.
Troy Jensen
Chris is one of the hardest working people I know. He has a strong sense of purpose, knows how to build out a concrete strategy, and work to see it through. As a manager, he displayed a keen ability to engage with and motivate the people who worked for him, enabling them to perform at high levels. Chris' secret weapon is his sense of humor and positive attitude. It is infectious, keeping the team motivated and productive particularly when times are challenging. I'm sure Chris will continue to be a great leader in whatever role he chooses to pursue.
Ann Boza-Lobo
Chris Atwood has been a key member of my core leadership team at IBM. He is critically focused on the business performance and always forthcoming with ideas and strategies on how our marketing programs can drive improved results. Chris is a well -respected advisor to sales leaders and a dedicated and compassionate manager to his employees. Chris is proficient in strategic planning, demand generation, digital execution, marketing automation, and marketing operations. A leader who takes the time to deeply understand the needs of the business, tackles challenges head on, and collaborates well with all stakeholders and teammates, Chris will be an asset to any organization. I would be happy to provide a personal reference.
Troy Jensen
Chris is one of the hardest working people I know. He has a strong sense of purpose, knows how to build out a concrete strategy, and work to see it through. As a manager, he displayed a keen ability to engage with and motivate the people who worked for him, enabling them to perform at high levels. Chris' secret weapon is his sense of humor and positive attitude. It is infectious, keeping the team motivated and productive particularly when times are challenging. I'm sure Chris will continue to be a great leader in whatever role he chooses to pursue.
Ann Boza-Lobo
Chris Atwood has been a key member of my core leadership team at IBM. He is critically focused on the business performance and always forthcoming with ideas and strategies on how our marketing programs can drive improved results. Chris is a well -respected advisor to sales leaders and a dedicated and compassionate manager to his employees. Chris is proficient in strategic planning, demand generation, digital execution, marketing automation, and marketing operations. A leader who takes the time to deeply understand the needs of the business, tackles challenges head on, and collaborates well with all stakeholders and teammates, Chris will be an asset to any organization. I would be happy to provide a personal reference.
Credentials
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ABX Digital Marketing Specialist
DemandbaseFeb, 2023- Nov, 2024 -
Conversational Marketing Certified
DriftFeb, 2021- Nov, 2024 -
ABM Expert Certified
DemandbaseAug, 2020- Nov, 2024 -
ABM Certification: Advanced
DemandbaseFeb, 2020- Nov, 2024 -
ABM Certification
DemandbaseJan, 2020- Nov, 2024
Experience
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ITA Group, Inc.
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United States
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Advertising Services
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500 - 600 Employee
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Strategic Marketing & Demand Generation Leader
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Jun 2018 - Present
Leader in leveraging research, analytics, market segmentation, and offerings portfolio in developing and deploying optimal marketing strategies. ABM certified, leading the account-based strategy. Oversee the evaluation and integration of MarTech technology (DemandBase, DiscoverOrg, Alyce) and the negotiation and delivery of all paid marketing activities into the North American market segment. ★ Develop, implement and track all Key Performance Indicators (KPIs) for the marketing… Show more Leader in leveraging research, analytics, market segmentation, and offerings portfolio in developing and deploying optimal marketing strategies. ABM certified, leading the account-based strategy. Oversee the evaluation and integration of MarTech technology (DemandBase, DiscoverOrg, Alyce) and the negotiation and delivery of all paid marketing activities into the North American market segment. ★ Develop, implement and track all Key Performance Indicators (KPIs) for the marketing strategy organization - key milestones achieved in year 1: - 28% reduction in cost per lead - 20% increase in leads generated year-to-year - 100% of sales accepted leads target - 40% improvement in paid campaign leads meeting Ideal Client Profile - 118% of target for marketing generated/influenced contacts included on sales qualified opptys - Collaborative implementation of agile marketing structure - Development and implementation of SLA's between marketing and sales for fiscal 2020 ★ Continual adjustment of marketing automation systems "lifecycle" and "scoring" mechanisms. ★ Pipeline development correlating to 80% influence and 20% direct attribution to marketing activity. ★ Ownership of analysis of segmentation strategies for four lines of business and the identification of the correct marketing channels (Event, Paid & Social Media) for optimal return on marketing investment. ★ Vendor evaluation ensuring that each marketing tactical outlet matches to our segmentation strategy for each respective business unit. ★ Agile and Scrum marketing concept development and deployment within the marketing communications and strategy organization. ★ Lead the quarterly tactical planning, delivery, and respective budgets for the marketing strategy organization. Show less Leader in leveraging research, analytics, market segmentation, and offerings portfolio in developing and deploying optimal marketing strategies. ABM certified, leading the account-based strategy. Oversee the evaluation and integration of MarTech technology (DemandBase, DiscoverOrg, Alyce) and the negotiation and delivery of all paid marketing activities into the North American market segment. ★ Develop, implement and track all Key Performance Indicators (KPIs) for the marketing… Show more Leader in leveraging research, analytics, market segmentation, and offerings portfolio in developing and deploying optimal marketing strategies. ABM certified, leading the account-based strategy. Oversee the evaluation and integration of MarTech technology (DemandBase, DiscoverOrg, Alyce) and the negotiation and delivery of all paid marketing activities into the North American market segment. ★ Develop, implement and track all Key Performance Indicators (KPIs) for the marketing strategy organization - key milestones achieved in year 1: - 28% reduction in cost per lead - 20% increase in leads generated year-to-year - 100% of sales accepted leads target - 40% improvement in paid campaign leads meeting Ideal Client Profile - 118% of target for marketing generated/influenced contacts included on sales qualified opptys - Collaborative implementation of agile marketing structure - Development and implementation of SLA's between marketing and sales for fiscal 2020 ★ Continual adjustment of marketing automation systems "lifecycle" and "scoring" mechanisms. ★ Pipeline development correlating to 80% influence and 20% direct attribution to marketing activity. ★ Ownership of analysis of segmentation strategies for four lines of business and the identification of the correct marketing channels (Event, Paid & Social Media) for optimal return on marketing investment. ★ Vendor evaluation ensuring that each marketing tactical outlet matches to our segmentation strategy for each respective business unit. ★ Agile and Scrum marketing concept development and deployment within the marketing communications and strategy organization. ★ Lead the quarterly tactical planning, delivery, and respective budgets for the marketing strategy organization. Show less
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ABC49 Inc.
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West Des Moines, Iowa
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President
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Sep 2017 - May 2018
Consulting lead working with small and medium business owners on their respective market segmentation strategies and development of their go-to-market strategies. Consulting lead working with small and medium business owners on their respective market segmentation strategies and development of their go-to-market strategies.
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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North American Executive - IBM Global Technology Services Marketing Division
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Jan 2015 - Aug 2017
★ Directed 20 marketing professionals across three continents, with responsibility for strategic planning, budget administration, audit compliance, and pipeline results for the IBM Global Technology Services division that accounted for $39B of IBM's $81B in 2016 sales with focus areas of Strategic Outsourcing, Business Resiliency, Mobility, Secrurity, Cloud, Networking, Remote Desktop and Hardware Warranty Services. ★ Led the team to book $6.1B in revenue in 2016, a 72% gain from the… Show more ★ Directed 20 marketing professionals across three continents, with responsibility for strategic planning, budget administration, audit compliance, and pipeline results for the IBM Global Technology Services division that accounted for $39B of IBM's $81B in 2016 sales with focus areas of Strategic Outsourcing, Business Resiliency, Mobility, Secrurity, Cloud, Networking, Remote Desktop and Hardware Warranty Services. ★ Led the team to book $6.1B in revenue in 2016, a 72% gain from the prior year, with over $16B in validated pipeline opportunities, representing a 23% increase from 2015. ★ Executed organizational turnaround, reversing twelve quarters of declining revenue by focusing on segmentation, marketing tactical mix, and marketing to the most profitable accounts. Focused on improvement of conversion of marketing responses to validated pipeline by integration with field and inside sales teams. Improved marketing response conversion pipeline generation from 2% to 18% and marketing pipeline yield from 3% to 15% respectively. ★ Orchestrated digital and social media strategy and execution for North America, as well as internal and third party marketing events. Led role definitions, training and integration of the GTS organizational digital and social transformation centric within IBM to SEO, SEM and Analytics focuses. ★ Mentored three direct reports to achieve promotions in 2016.. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT IBM CORPORATION IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.
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IBM Mid-Market Demand Programs Marketing Executive
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Dec 2009 - Dec 2014
★ Responsible for marketing in North America for wireless, networking, hardware, and software applications, managing six product delivery managers. ★ Increased visibility for six lines of business, each with up to four additional products. ★ Achieved over $1.3B in sales over tenure; from 2009 to 2012, completed each year with over 125% of revenue target. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT IBM CORPORATION IBM is a global technology and innovation… Show more ★ Responsible for marketing in North America for wireless, networking, hardware, and software applications, managing six product delivery managers. ★ Increased visibility for six lines of business, each with up to four additional products. ★ Achieved over $1.3B in sales over tenure; from 2009 to 2012, completed each year with over 125% of revenue target. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT IBM CORPORATION IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.
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IBM Americas Mid-Market Service Marketing and Strategy Executive
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Jan 2007 - Dec 2009
★ Led marketing strategy, planning, and campaign deployment for Global Technology Services and Global Business Consulting in North America. ★ Attained 150% of revenue targets representing approximately $200MM in sales. ★ Recipient of the Ogilvy & Mather Innovation in Marketing Award in 2009. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT IBM CORPORATION IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest… Show more ★ Led marketing strategy, planning, and campaign deployment for Global Technology Services and Global Business Consulting in North America. ★ Attained 150% of revenue targets representing approximately $200MM in sales. ★ Recipient of the Ogilvy & Mather Innovation in Marketing Award in 2009. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT IBM CORPORATION IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.
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IBM Territory Marketing and Sales Operations Manager
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Jan 2005 - Jan 2007
★ Marketed consulting and implementation services to small and mid-sized businesses throughout Iowa, Nebraska, North Dakota, and South Dakota. ★ Outperformed revenue goals for three consecutive years. ★ Captured the Vice President’s Sales Award, the Bravo Award, and the Extreme Marketing Award in 2006, and the Vice President’s Sales Award and Extreme Marketing Award in 2005. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT IBM CORPORATION IBM is a global… Show more ★ Marketed consulting and implementation services to small and mid-sized businesses throughout Iowa, Nebraska, North Dakota, and South Dakota. ★ Outperformed revenue goals for three consecutive years. ★ Captured the Vice President’s Sales Award, the Bravo Award, and the Extreme Marketing Award in 2006, and the Vice President’s Sales Award and Extreme Marketing Award in 2005. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT IBM CORPORATION IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.
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IBM Solutions Marketing Manager
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Jan 2002 - Jan 2005
★ Ensured the successful launch of Security, Wireless, and Networking into North America markets in North America. ★ Worked with strategic partners that included AT&T and Cisco. ★ Received awards that included the General Manager Marketing & Sales Leadership Award and Extreme Marketer Award in 2004, and the Vice President’s Award in 2002.
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Central Plains Telecom Sector Sales Lead
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Oct 2000 - Jan 2002
★ Built revenue through sales of a Siebel Systems CRM software solution to telecommunications companies throughout the Midwest. ★ Consistently surpassed quarterly sales targets. ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ ABOUT IBM CORPORATION IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries.
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Exit17 Solutions
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Bonita Springs, Florida
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COO
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Feb 2000 - Sep 2000
Held position of COO/CMO for a Interenet Service Provider and Web Design company servicing the SouthWest Florida geography. In September of 2000 the company was sold to a National service provider. Held position of COO/CMO for a Interenet Service Provider and Web Design company servicing the SouthWest Florida geography. In September of 2000 the company was sold to a National service provider.
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Siegwerk
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Germany
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Chemical Manufacturing
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700 & Above Employee
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National Account Manager
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Oct 1996 - Jan 2000
Business Development and National Account Manager Business Development and National Account Manager
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Education
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1996 - 1997
University of Tennessee, Knoxville
MBA, Planning & Finance -
1993 - 1995
Bethel University
Business Admin & Accounting, Strategy and Accounting
Community
