CRM and Digital Content

• Sep 2020 - Present

Manage the HUNT Email Marketing Strategy. Covering the copywriting, layout & graphic design for all HUNT's email campaigns. Track KPI's through the Mailchimp platform and report back to key stakeholders monthly.Rider community management. Content creation, planning and engagement with riders across social media platforms, including Facebook, Instagram, Strava and LinkedIn.Work with the Brand Managers to develop the marketing partnership strategy for Hunt with individuals and organisations. Collaborate with these partners to create engaging content for campaigns and social media use.

Brand Presentation - Retail Marketing / Store Design / Visual Merchandising

• May 2016 - May 2020

Responsible for all POS assets delivered to Brand Stores & multi-brand retailers - working with Global brand guidelines and translating to local market requirements.As part of the Retail Team, design and deliver ground-up new stores & existing store refits. Creating an effective layout & visual merchandising plan to encourage the customer's exploration of the whole store and maximise sales opportunities. Work with shopfitting, display and graphics companies to bring the projects in on budget, within the deadline and to the required quality.Manage the Specialized HQ showroom, preparing the space for retailer events & product launches. Project manage exhibition design & execution.

Sales Representative for London & South East

• Mar 2014 - May 2016

Develop retail distribution within the territory, consistent with company objectives to maximise the market potential.Be the face of the Specialized brand for all retailers within the territory. Build strong long term relationships through regular contact, effective communication & market insight. Attend promotional events, selected races and trade shows to promote the brand.Organise staff training to present how the products are designed & manufactured, their use and why Specialized products better meet rider’s needs. Work with all levels of shop employee to foster brand loyalty.

Retail Marketing & Visual Merchandising Coordinator

• May 2007 - Mar 2014

Manage the Specialized Retail Fixtures Programme, with the aim of elevating the product presentation in-store & maximise sales within Specialized retailers. Offering retailers guidance on visual merchandising best practice and effective store layout.Assist with initial design, space planning and layout of Brand Store & Store-in-Store projects prior to opening. Regular visits to maintain visual merchandising standards within these stores.Responsible for all in-store marketing material distributed to the retailer network. This involved working closely with Global marketing assets & brand guidelines.

Internal Account Manager for the Midlands & North

• Aug 2003 - May 2007

Running Specialist

• Sep 2001 - Aug 2003

Responsible for training store staff on new product ahead of launch, giving them the tools & confidence to help guide runners as to the most appropriate product for their needs.Organise the NikeTown Running club. This involved coordinating the support staff, laying on unique events such as early access to sale product and expert talks - adding value & reasons to return for the London running community. Helped build regular attendance to in excess of 100 runners per week.

Sales Associate - ACG (Outdoor) Department

• May 1999 - Sep 2001