Experience

Abuzz Marketing

• Marketing Services
• 1 - 100 Employee

• Founder

  • Apr 2021 - Present

  WHAT I DO: I partner with marketing teams to save time, money, and effort in their Google and Bing Ads. Quickly find efficiencies, understand your optimization levers, and automate reporting. WHAT I DO: I partner with marketing teams to save time, money, and effort in their Google and Bing Ads. Quickly find efficiencies, understand your optimization levers, and automate reporting.



Angi

• Software Development
• 700 & Above Employee

• Senior Manager, Digital Marketing

  • Feb 2021 - Apr 2021

  • Align leadership, general managers, finance, and data science around key SEM initiatives and planning of $250M in annual spend. • Oversee and execute a dual-brand marketing strategy. • Quickly coordinate strategies to hit constantly changing P&L goals, while focusing on sustainable growth initiatives.

• Manager, SEM

  • Nov 2019 - Jan 2021

  • Maximize top and bottom-line growth for $100M+ in spend. • Strengthen cross-functional relationships with Data Science, Business Intelligence, and Analytics teams. • Spearhead testing initiatives.

• Senior Marketing Analyst

  • Oct 2018 - Nov 2019

  • Directly manage $11.8MM of annual spending. • Built custom anomaly-detection reports. • Created an innovative methodology for creating test/control groups for A/B testing. • Self-taught R programmer.

• Digital Marketing Analyst

  • Jan 2018 - Sep 2018

• Orr Fellow

  • Jun 2016 - Feb 2018



Orr Fellowship

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing

  • Mar 2017 - Feb 2018

  • We recruited the largest class in Orr Fellowship's history (76 Fellows, 65% y/y growth). • Managed a two-sided marketing funnel: recruiting over 1100 candidates from over 20 midwest schools and encouraging new Indianapolis host companies to join our network. • Refreshed our brand image and marketing materials. • Successfully completed website redesign. • We recruited the largest class in Orr Fellowship's history (76 Fellows, 65% y/y growth). • Managed a two-sided marketing funnel: recruiting over 1100 candidates from over 20 midwest schools and encouraging new Indianapolis host companies to join our network. • Refreshed our brand image and marketing materials. • Successfully completed website redesign.



Northwestern Mutual

• United States
• Financial Services
• 700 & Above Employee

• Financial Representative, Intern

  • May 2015 - Dec 2015



Fundación Mujer

• San Jose, Costa Rica

• Designer, Intern

  • Mar 2014 - May 2014