Chris Gibbins
Chief Experience Officer at Creative CX- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Giles S.
I have worked with Chris on several projects and am always extremely impressed with his knowledge and motivation. The way in which Chris has built out and leads his team provides absolute confidence with the output of projects. With Chris’ support I have been able to continue an appetite for optimisation across the business with significant insight and results. When watching Chris present at optimisation events I find the way in which he engages with the audience a skill which people should aspire to. Chris’ extensive knowledge and experience allows him to clearly talk through user experience, optimisation and usability to all levels of audience – keeping them engaged and involved in the conversation. Should there be an opportunity to work with Chris... I highly recommend doing so.
Melvin Simpson
Chris is a true user experience heavyweight, and I was fortunate to work with him for a year. From the moment I met him I knew that I’d learn from him professionally and enjoy working with him personally. It goes without saying that Chris truly understands both the philosophy and the reality of customer interactions, and at Biglight he has created a multifaceted, talented UX, analysis and optimisation team that is the best in the business. He manages his team by giving them the encouragement and responsibility to find their own answers, while always challenging and being on hand to share his experience. Chris has the enviable knack of making things seem very simple where others may see complexity. With Chris involved, you feel like you’re in safe hands, and it’s been both a privilege and a pleasure working with him.
Carla Berkers
Chris has been a great colleague and manager when we worked together at RedEye. I admire his true passion for research based and data driven UX, as well as his ability to make RedEyes customers equally excited about making things work for their users and helping them transform business thinking. He has allowed me to further my skills and experience by giving me freedom and responsibility for my own work, whilst always being available to provide guidance.
Giles S.
I have worked with Chris on several projects and am always extremely impressed with his knowledge and motivation. The way in which Chris has built out and leads his team provides absolute confidence with the output of projects. With Chris’ support I have been able to continue an appetite for optimisation across the business with significant insight and results. When watching Chris present at optimisation events I find the way in which he engages with the audience a skill which people should aspire to. Chris’ extensive knowledge and experience allows him to clearly talk through user experience, optimisation and usability to all levels of audience – keeping them engaged and involved in the conversation. Should there be an opportunity to work with Chris... I highly recommend doing so.
Melvin Simpson
Chris is a true user experience heavyweight, and I was fortunate to work with him for a year. From the moment I met him I knew that I’d learn from him professionally and enjoy working with him personally. It goes without saying that Chris truly understands both the philosophy and the reality of customer interactions, and at Biglight he has created a multifaceted, talented UX, analysis and optimisation team that is the best in the business. He manages his team by giving them the encouragement and responsibility to find their own answers, while always challenging and being on hand to share his experience. Chris has the enviable knack of making things seem very simple where others may see complexity. With Chris involved, you feel like you’re in safe hands, and it’s been both a privilege and a pleasure working with him.
Carla Berkers
Chris has been a great colleague and manager when we worked together at RedEye. I admire his true passion for research based and data driven UX, as well as his ability to make RedEyes customers equally excited about making things work for their users and helping them transform business thinking. He has allowed me to further my skills and experience by giving me freedom and responsibility for my own work, whilst always being available to provide guidance.
Giles S.
I have worked with Chris on several projects and am always extremely impressed with his knowledge and motivation. The way in which Chris has built out and leads his team provides absolute confidence with the output of projects. With Chris’ support I have been able to continue an appetite for optimisation across the business with significant insight and results. When watching Chris present at optimisation events I find the way in which he engages with the audience a skill which people should aspire to. Chris’ extensive knowledge and experience allows him to clearly talk through user experience, optimisation and usability to all levels of audience – keeping them engaged and involved in the conversation. Should there be an opportunity to work with Chris... I highly recommend doing so.
Melvin Simpson
Chris is a true user experience heavyweight, and I was fortunate to work with him for a year. From the moment I met him I knew that I’d learn from him professionally and enjoy working with him personally. It goes without saying that Chris truly understands both the philosophy and the reality of customer interactions, and at Biglight he has created a multifaceted, talented UX, analysis and optimisation team that is the best in the business. He manages his team by giving them the encouragement and responsibility to find their own answers, while always challenging and being on hand to share his experience. Chris has the enviable knack of making things seem very simple where others may see complexity. With Chris involved, you feel like you’re in safe hands, and it’s been both a privilege and a pleasure working with him.
Carla Berkers
Chris has been a great colleague and manager when we worked together at RedEye. I admire his true passion for research based and data driven UX, as well as his ability to make RedEyes customers equally excited about making things work for their users and helping them transform business thinking. He has allowed me to further my skills and experience by giving me freedom and responsibility for my own work, whilst always being available to provide guidance.
Giles S.
I have worked with Chris on several projects and am always extremely impressed with his knowledge and motivation. The way in which Chris has built out and leads his team provides absolute confidence with the output of projects. With Chris’ support I have been able to continue an appetite for optimisation across the business with significant insight and results. When watching Chris present at optimisation events I find the way in which he engages with the audience a skill which people should aspire to. Chris’ extensive knowledge and experience allows him to clearly talk through user experience, optimisation and usability to all levels of audience – keeping them engaged and involved in the conversation. Should there be an opportunity to work with Chris... I highly recommend doing so.
Melvin Simpson
Chris is a true user experience heavyweight, and I was fortunate to work with him for a year. From the moment I met him I knew that I’d learn from him professionally and enjoy working with him personally. It goes without saying that Chris truly understands both the philosophy and the reality of customer interactions, and at Biglight he has created a multifaceted, talented UX, analysis and optimisation team that is the best in the business. He manages his team by giving them the encouragement and responsibility to find their own answers, while always challenging and being on hand to share his experience. Chris has the enviable knack of making things seem very simple where others may see complexity. With Chris involved, you feel like you’re in safe hands, and it’s been both a privilege and a pleasure working with him.
Carla Berkers
Chris has been a great colleague and manager when we worked together at RedEye. I admire his true passion for research based and data driven UX, as well as his ability to make RedEyes customers equally excited about making things work for their users and helping them transform business thinking. He has allowed me to further my skills and experience by giving me freedom and responsibility for my own work, whilst always being available to provide guidance.
Experience
-
Creative CX
-
United Kingdom
-
Marketing Services
-
1 - 100 Employee
-
Chief Experience Officer
-
Dec 2019 - Present
Leading the Experimentation Strategy team and User Experience team at CCX. Working closely with our fantastic clients providing customer experience and experimentation services, as well as bespoke training and enablement programmes to help them scale their own capabilities. Leading the Experimentation Strategy team and User Experience team at CCX. Working closely with our fantastic clients providing customer experience and experimentation services, as well as bespoke training and enablement programmes to help them scale their own capabilities.
-
-
-
Baobab Avenue
-
United Kingdom
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Advisor | User Experience & Experimentation
-
Jun 2019 - Present
Baobab Avenue (BaobabAve.com) is an online ethical & sustainable fashion finder that aggregates products across multiple vendors. The ethical fashion market is currently fragmented and challenging for the consumer to navigate. By pulling together all products into one place Baobab Avenue gives consumers the best, and most accessible user experience in the online fashion retail space. So you can search for exactly what you need in one place. Whether you're looking for skinny jeans or vegan shoes we've got you covered. Show less
-
-
-
Freelance
-
London, United Kingdom
-
User Experience & Experimentation Consultant, Advisor, Speaker
-
Jul 2019 - Dec 2019
-
-
-
Biglight
-
United Kingdom
-
Design Services
-
1 - 100 Employee
-
Director of User Experience & Optimisation
-
Nov 2015 - Jun 2019
Leading a talented team at Biglight and working closely with our fantastic clients to create digital products and services that work exceptionally well for customers and the business. Once live the teams continually improve these digital products through our Customer Experience Optimisation (CXO) service. Constantly evolving and innovating through Data analysis, UX research, Design and Experimentation (A/B testing, Prototype testing). In addition to leading, coaching and building an exceptionally talented and skilful team I was also heavily involved in the continual development of our services, the strategy to grow the agency and promoting all the fantastic work through my talks. I'm also proud of what I set-up when I first arrived at Biglight, such as: - Proper UX Research and UX Design practices including building the usability labs and associated methodologies such as how we involved client teams throughout the process. - Introducing CRO services which later evolved into our CXO continual improvement service. Show less
-
-
-
RedEye
-
United Kingdom
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Head of UX, CRO & Personalisation
-
Apr 2012 - Nov 2015
Leading the CRO/UX/Personalisation Division at RedEye ensuring that we deliver the highest quality UX research, product design and optimisation services for our clients. Responsible for the P&L of this division.Managing a team of 20+ including UX researchers, Designers, Developers, Account Managers and Operations. An important part of this role was the continual development of RedEye’s UX-driven Conversion Rate Optimisation (CRO) and Personalisation services. Alongside the CEO and COO I also created a patent-pending prioritisation algorithm and process to help the teams prioritise opportunities using web analytics data. Show less
-
-
Head of User Experience Research
-
Jan 2010 - Apr 2012
-
-
Senior Usability Consultant
-
Feb 2007 - Jan 2010
Moderating hundreds of usability testing sessions and leading UX research and UCD projects for a variety of public and private sector clients, from large government organisations to blue-chip finance companies and high street fashion retailers.
-
-
-
Star Micronics
-
United States
-
IT Services and IT Consulting
-
1 - 100 Employee
-
UX Designer & Front-end Developer (Freelance)
-
Sep 2006 - Feb 2007
Designing and developing a multi-lingual website (eventually 18 languages) to promote FuturePRNT, the latest product by StarMicronics, using the open source Drupal CMS. Designing and developing a multi-lingual website (eventually 18 languages) to promote FuturePRNT, the latest product by StarMicronics, using the open source Drupal CMS.
-
-
-
-
Information Architect (Contract)
-
Jun 2006 - Feb 2007
Restructuring Hackney Council Intranet information architecture and designing/developing new taxonomy and user interface. Research included stakeholder interviews and card sorting. Restructuring Hackney Council Intranet information architecture and designing/developing new taxonomy and user interface. Research included stakeholder interviews and card sorting.
-
-
-
Freelance
-
Oxford, United Kingdom
-
User Experience Research & Design Specialist
-
Jul 2004 - May 2006
Providing user research and design consultancy for a number of different businesses whilst studying for my MA in Interactive Media Publishing. Providing user research and design consultancy for a number of different businesses whilst studying for my MA in Interactive Media Publishing.
-
-
-
Travelling
-
11 different countries
-
Artist / Illustrator
-
Jun 2003 - Jun 2004
A 365 day round-the-world trip exploring 11 countries including: Thailand, Laos, Vietnam, Burma, China, Malaysia, New Zealand, Chile, Argentina, Bolivia and Peru. Sketching and painting a series of work directly from the life and landscapes around me - from small Burmese villages to the busy streets of La Paz. A 365 day round-the-world trip exploring 11 countries including: Thailand, Laos, Vietnam, Burma, China, Malaysia, New Zealand, Chile, Argentina, Bolivia and Peru. Sketching and painting a series of work directly from the life and landscapes around me - from small Burmese villages to the busy streets of La Paz.
-
-
-
Omfax Systems Ltd
-
United Kingdom
-
Information Technology & Services
-
1 - 100 Employee
-
Web Designer & Developer
-
Sep 1999 - May 2003
Designing and developing accessible websites for a wide range of users. Carrying out user needs and usability research to ensure that the products met their needs and were as easy to use as possible. This role also involved a considerable amount of investigation into emerging web technologies. Designing and developing accessible websites for a wide range of users. Carrying out user needs and usability research to ensure that the products met their needs and were as easy to use as possible. This role also involved a considerable amount of investigation into emerging web technologies.
-
-
Education
-
2004 - 2006
Oxford Brookes University
MA (Distinction), Interactive Media Publishing -
1995 - 1998
Loughborough University
BA, Illustration
Community
