Choonyeen Chin
Knowledge Solutions Lead at Centre for Asia Private Equity Research- Claim this Profile
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Chinese Native or bilingual proficiency
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Malay Full professional proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Principles of Marketing
UK Chartered Institute of Marketing -
Financial Management for Non-Financial Managers
UK Chartered Institute of Management Accounting -
Lean Six Sigma Green Belt
Lean Six Sigma Institute LLC -
Working with People
UK bAPN Development Training
Experience
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APER/ Asia Private Equity Centre Ltd
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Hong Kong
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Market Research
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1 - 100 Employee
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Knowledge Solutions Lead
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Dec 2018 - Present
Mobilise & implement an automated subscription management platform for a financial consulting & publishing house. Led digital transformation project which involves online publication and data mining. Develop new B-to-C distribution channel.
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Project Leader
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Aug 2017 - Dec 2017
Developed range of food products an award winning social enterprise to be sold at a premium supermarket chain in Malaysia- Ben's Independent Grocer.
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MoneyMagpie
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United Kingdom
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Online Audio and Video Media
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1 - 100 Employee
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Business Development Manager
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Sep 2011 - Jun 2012
Represented the Founder/ Managing Director in strategic business negotiations.• Reviewed & implemented new business process and successfully achieved monthly recurrent savings.• Led advertising sales and affiliate marketing team of two.• Developed business contracts for Moneymagpie.com and its sister company –Clevervideoproduction.tv• Collaborated with Affiliate Marketing Networks; Editorial & Developer on Search Engine Optimisation.
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STA Travel
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United Kingdom
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Travel Arrangements
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700 & Above Employee
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Business Strategy Specialist
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Sep 2011 - Nov 2011
Commissioned by the Group CEO to conduct strategic review on group’s cards business.• Reviewed card sales, distribution channels, profitability for each STA Travel market.• Reviewed competitive card landscape and conducted thorough market analysis• Conducted feasibility study on new loyalty scheme for STA Travel• Produced recommendations and plans for group CEO.
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NHS Westminster
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United Kingdom
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Hospitals and Health Care
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1 - 100 Employee
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Program Director
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Jan 2009 - Sep 2011
Procurement Centre Data Manager & Category Manager• Conducted Spend Analysis for savings delivery in work plan for the Procurement Centre.• Developed Work Plan and Project Plan for the Procurement Centre• Developed a Market Analysis and Procurement Strategy for ‘Children Care Packages’ capturing analysisof baseline data, analysis of the provider market, an overview of sourcing options, recommendedStrategic Sourcing options, and recommended delivery plan.• Worked with Commissioning Directors in letting contracts for Children Care Packages and Children &Adolescent Mental Health Services.Project Lead for Expenditure, Contracts & Performance Database• Project led the development of an intranet based centralised database capturing PCT wide contract information. The Spend/Contract Database links contract and supplier information with live spend data supporting World Class Commissioning Competencies requirements.• Developed Project Initiation Document and Project Plan; Managed Stakeholders including Business Analysts, Finance Analysts, Application Developers, Commissioning Leads and Clinicians; Conducted User Acceptance Tests and User Training
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ION - Institute for Optimum Nutrition
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United Kingdom
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Higher Education
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1 - 100 Employee
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Special Project Manager
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Jan 2008 - Jan 2009
- Owner of strategy planning, academic program & business development- Coordinated London 2012 Healthy Lifestyle Project working with local farms to offer school meals and recipes to local communities- Designed and project managed over 10 Continuing Professional Development Programs.- Represented CEO/Principal in meetings for Accreditation Regulation & BritishAssociation of Nutritional Therapists.
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Avail Consulting
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Senior Consultant
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Jan 2006 - Dec 2007
Clients managed: NHS, Suffolk Constabulary, National Collaborative Procurement Hubs, andNational Procurement Framework.- Delivered cash savings over US$2m for over 10 Primary Care Trusts within a year.- Business models development Procurement Hubs- Category Management across various functions within NHS & Constabulary- Managed stakeholders ranging from Trusts Executive to commissioners, nurses, doctors andpolice officers.
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Coats
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United Kingdom
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Textile Manufacturing
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700 & Above Employee
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Global Business Development Manager
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Sep 2000 - Dec 2006
- Crafted and executed an entry strategy for Coats consumer business in Shanghai.- Conducted market analysis single handedly from scratch over 21 cities in China in 3months.- Developed a franchise business model for China, scaled over US$1m for the first year.- Developed and led a global e-sourcing platform for Global Marketing division. Projectengaged 6 local markets and harmonized over 1000 SKU of global products.- Strategized procurement of craft products from the Far East to the European & Americanmarkets. Achieved savings over 20% year on year over 10 local markets.- Led a sales team of 4 to manage key accounts (Marks & Spencer, Levi Strauss, Gap etc) in Hong Kong & South China. Exceeded annual sales target over 5% in a saturated andslow growth apparel manufacturing market.
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Education
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1998 - 2000
The London School of Economics and Political Science (LSE)
Bachelor of Science - BS, Economics -
1997 - 1998
HELP University
Diploma, Economics -
1995 - 1996
Hwa Chong Junior College
GCSE A Levels
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