Choon Young Tan

Content Marketer at Culture Shift
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Contact Information
us****@****om
(386) 825-5501
Location
Manchester, England, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • Mandarin Chinese Native or bilingual proficiency
  • German Limited working proficiency

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Choon worked at Pink Bookings Ltd for just over 2 years. He was organized, disciplined and demonstrated a commitment to developing his social media skills. I enjoyed working with him and have no hesitation in recommending him to other employers.

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Experience

    • United Kingdom
    • Information Technology & Services
    • 1 - 100 Employee
    • Content Marketer
      • Jan 2022 - Present

      Creating content to help to shift company culture across the private sector with a software that allows employees to make their employers aware of or anonymously report any form of bullying, discrimination or harassment they experience or see happening, from the “small”, “low level” incidents all the way to the more obvious and overt. This allows employers to keep an eye on any worrying trends that are going on within their company so they can make actionable changes, whether the person made an anonymous or named report. Through this job I am aiming to make sure others do not go through similar experiences I have or worse, giving them a platform to voice their concerns and work somewhere that actively wants to put their people first before profits. Content I create and market includes blogs, social media posts, videos, graphics, reports, webinars and events. Show less

    • United Kingdom
    • Civic and Social Organizations
    • Northern Branch (Events) Lead
      • May 2023 - Present

    • United Kingdom
    • Online Media
    • Writer
      • Apr 2021 - Present

    • United Kingdom
    • Internet News
    • 1 - 100 Employee
    • Writer
      • Mar 2021 - May 2023

      See below two articles I have written, one with more than 600 views and the other with more than 1,400 views. See below two articles I have written, one with more than 600 views and the other with more than 1,400 views.

    • United Kingdom
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Social Media Deputy Team Leader
      • Jan 2021 - Mar 2022

      I helped to lead the social media team to create and upload content to a variety of platforms. I created a social media strategy to set out short and long term goals for the organisation across the platforms. Content created using Canva and website management done via Wix. I helped to lead the social media team to create and upload content to a variety of platforms. I created a social media strategy to set out short and long term goals for the organisation across the platforms. Content created using Canva and website management done via Wix.

    • United Kingdom
    • Education Administration Programs
    • 1 - 100 Employee
    • Social Media Executive
      • May 2021 - Dec 2021

      Increased Instagram following by more than 2.5k to 10k within 6 months. Also increased Twitter followers by more than 600 and helped to quadruple the number of TikTok followers to more than 2k in the same timeframe. Dramatically increased engagement, reach and clicks through to the website on Instagram, Twitter, Facebook and TikTok. Created and edited content (imagery, graphics, video and written copy) for all above social media platforms, plus Pinterest and YouTube. And yet, my contributions were not recognised and nor were any of my achievements praised… Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Manager
      • Apr 2019 - Apr 2021

      Part of a record breaking team within Timberland (a Future D2C Ltd franchise store in Manchester Arndale) across Europe that took more than £1m in 2019. Part of a record breaking team within Timberland (a Future D2C Ltd franchise store in Manchester Arndale) across Europe that took more than £1m in 2019.

  • Pink Bookings
    • Manchester, United Kingdom
    • Social Media Manager and Administrator
      • May 2012 - Oct 2020

      I managed and analysed the various social media platforms for the company (Gay Homestays), including Facebook, Twitter, YouTube, and the blog on a daily basis and fed back regular reports to the rest of the team on our progress. I also helped with marketing, PR, admin work, booking duties, data collection, customer service and technical support. I managed and analysed the various social media platforms for the company (Gay Homestays), including Facebook, Twitter, YouTube, and the blog on a daily basis and fed back regular reports to the rest of the team on our progress. I also helped with marketing, PR, admin work, booking duties, data collection, customer service and technical support.

    • Senior Editor
      • Jul 2014 - Dec 2018

      I was a freelance writer for top online British-Chinese and East Asian magazine, Nee Hao. I wrote various articles on British, Chinese and East Asian topics. I was also a Senior Editor, which allows me to venture further into my interests in fashion, beauty, culture, entertainment, sports, politics, news and current affairs. I was a freelance writer for top online British-Chinese and East Asian magazine, Nee Hao. I wrote various articles on British, Chinese and East Asian topics. I was also a Senior Editor, which allows me to venture further into my interests in fashion, beauty, culture, entertainment, sports, politics, news and current affairs.

  • KOKO Fashion
    • Manchester, United Kingdom
    • Social Media Manager
      • Mar 2014 - Mar 2015

      I managed the company's various social media accounts and campaigns, including the blog and increased its online presence, created brand awareness and did marketing, which included contacting fashion bloggers, graphic design and writing editorials/press releases. I also did some e-commerce, website maintenance, research and customer service. I managed the company's various social media accounts and campaigns, including the blog and increased its online presence, created brand awareness and did marketing, which included contacting fashion bloggers, graphic design and writing editorials/press releases. I also did some e-commerce, website maintenance, research and customer service.

    • Online Media
    • 1 - 100 Employee
    • Travel Editor
      • Jun 2011 - Sep 2014

      I was a regular freelance journalist for one of the UK's largest online LGBT magazines. I also did some sub-editing and was the Travel Editor from August 2012 to July 2013. I have written many articles on a wide variety of topics, including: news and current affairs, LGBT lifestyle, culture, music and film, fashion and travel. I was a regular freelance journalist for one of the UK's largest online LGBT magazines. I also did some sub-editing and was the Travel Editor from August 2012 to July 2013. I have written many articles on a wide variety of topics, including: news and current affairs, LGBT lifestyle, culture, music and film, fashion and travel.

    • United Kingdom
    • Retail Apparel and Fashion
    • Marketing and Social Media Coordinator
      • Sep 2013 - Jan 2014

      I managed the company's social media platforms, wrote articles for their blog, contacted bloggers and press regarding PR, advertising and worked together with the rest of the team and potential partners to help organise offline marketing campaigns too, including events and sales opportunities. I managed the company's social media platforms, wrote articles for their blog, contacted bloggers and press regarding PR, advertising and worked together with the rest of the team and potential partners to help organise offline marketing campaigns too, including events and sales opportunities.

    • United Kingdom
    • Artists and Writers
    • 1 - 100 Employee
    • Hospitality Assistant
      • Jun 2013 - Aug 2013

      I volunteered at Manchester’s CFCCA, mainly working as a Front of House assistant. I was responsible for talking to and helping customers and the centre’s clients and artists efficiently and in a friendly manner, ensuring the workplace was kept clean, processing sales, visual merchandising and stock inventory. This improved my general experience of working in retail, customer service and in an office space as well as my interpersonal skills. I also did some marketing, research and social media management. Show less

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Intern
      • Feb 2012 - Mar 2012

    • United Kingdom
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Intern
      • Jan 2012 - Feb 2012

Education

  • The University of Salford
    Master's Degree, Social Media
    2011 - 2012
  • The University of Manchester
    Bachelor's Degree, Marketing and Chinese Studies
    2007 - 2011
  • Fudan University
    Advanced Chinese Language, HSK Level 6
    2009 - 2010
  • Denefield School, Reading
    High School, A Levels
    2000 - 2007

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