Experience

MSL (Global)

• France
• Public Relations and Communications Services
• 700 & Above Employee

• PR Account Executive

  • May 2021 - Aug 2022

  - Led PR communication to reflect campaign’s objective from both local and regional company (i.e. Lazada (International e-commerce owned by Alibaba Group), Nestlé). - Prepared data analytic, formulated strategic messages and leveraged communication channels to strengthen the brand's market positioning. - Conducted project timeline, managed PR Maximization plan (i.e. press conference, press release distribution, media gifts, media drop), collected coverages, generated report for each… Show more - Led PR communication to reflect campaign’s objective from both local and regional company (i.e. Lazada (International e-commerce owned by Alibaba Group), Nestlé). - Prepared data analytic, formulated strategic messages and leveraged communication channels to strengthen the brand's market positioning. - Conducted project timeline, managed PR Maximization plan (i.e. press conference, press release distribution, media gifts, media drop), collected coverages, generated report for each campaign with key analysis. - Engaged with KOLs to craft contents which align seamlessly with project objective and target market. - Managed client’s OOP budget to fall within the scope of work. Show less - Led PR communication to reflect campaign’s objective from both local and regional company (i.e. Lazada (International e-commerce owned by Alibaba Group), Nestlé). - Prepared data analytic, formulated strategic messages and leveraged communication channels to strengthen the brand's market positioning. - Conducted project timeline, managed PR Maximization plan (i.e. press conference, press release distribution, media gifts, media drop), collected coverages, generated report for each… Show more - Led PR communication to reflect campaign’s objective from both local and regional company (i.e. Lazada (International e-commerce owned by Alibaba Group), Nestlé). - Prepared data analytic, formulated strategic messages and leveraged communication channels to strengthen the brand's market positioning. - Conducted project timeline, managed PR Maximization plan (i.e. press conference, press release distribution, media gifts, media drop), collected coverages, generated report for each campaign with key analysis. - Engaged with KOLs to craft contents which align seamlessly with project objective and target market. - Managed client’s OOP budget to fall within the scope of work. Show less



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Jan 2021 - May 2021

  - Managed project management frameworks and disciplines since briefing to ensure smooth execution, optimal outcomes and met the set budget for FMCG products (i.e. Engafrow and Dettol) to achieve business objective. - Conducted competitive analysis with key takeaways based on each product category on assigned market. - Consulted with related personnels and initiated solutions to suit clients objectives. Proceeded to submit materials for both branded and unbranded story to the FDA… Show more - Managed project management frameworks and disciplines since briefing to ensure smooth execution, optimal outcomes and met the set budget for FMCG products (i.e. Engafrow and Dettol) to achieve business objective. - Conducted competitive analysis with key takeaways based on each product category on assigned market. - Consulted with related personnels and initiated solutions to suit clients objectives. Proceeded to submit materials for both branded and unbranded story to the FDA including pre-post censorship before airing. - Ran advertising production in Thailand and Regional (Asean) (e.g. TVC, Key Visuals and Bumper ad). - Worked with financial teams to ensure accurate cost estimation for campaigns and proceeded invoice and billings.

• Account Executive

  • Aug 2019 - Jan 2021

  - Conducted research and worked with planner on overall market to comprehend consumer behavior, find in-depth insight via qualitative research (focus group) to develop brief for creatives. - Collaborated with creative team, planner and other stakeholders to accomplish project.



Cleo Thailand Magazine

• Bangkok Metropolitan Area, Thailand

• Fashion Content Creator

  • Jan 2019 - Mar 2019

  - Created contents for Cleo's official website mainly focus on fashion and lifestyle topics. - Wrote restaurants column for Cleo Free copy second issue. - Wrote lifestyle columns in Cleo's April-May issue. - Wrote press release for influencers to attend "BHOF2019" event. - Created contents for Cleo's official website mainly focus on fashion and lifestyle topics. - Wrote restaurants column for Cleo Free copy second issue. - Wrote lifestyle columns in Cleo's April-May issue. - Wrote press release for influencers to attend "BHOF2019" event.



Vogue

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Assistant Fashion Editor

  • Jun 2018 - Aug 2018

  - Assisted Fashion Director on photo shoots for printed issue of Vogue - Assisted Fashion Director to select fashion items for shooting and coordinated with Fashion Houses and Brand agencies. - Wrote Fall/Winter 17/18 Trends for September 2018 issue. - Wrote "Vogue Diary" about Hugo Boss event in Singapore. - Wrote Editorial work by providing captions along with description of photographs from photoshoots. - Created content for Vogue Thailand and Vogue Beauty's social media… Show more - Assisted Fashion Director on photo shoots for printed issue of Vogue - Assisted Fashion Director to select fashion items for shooting and coordinated with Fashion Houses and Brand agencies. - Wrote Fall/Winter 17/18 Trends for September 2018 issue. - Wrote "Vogue Diary" about Hugo Boss event in Singapore. - Wrote Editorial work by providing captions along with description of photographs from photoshoots. - Created content for Vogue Thailand and Vogue Beauty's social media platforms. Show less - Assisted Fashion Director on photo shoots for printed issue of Vogue - Assisted Fashion Director to select fashion items for shooting and coordinated with Fashion Houses and Brand agencies. - Wrote Fall/Winter 17/18 Trends for September 2018 issue. - Wrote "Vogue Diary" about Hugo Boss event in Singapore. - Wrote Editorial work by providing captions along with description of photographs from photoshoots. - Created content for Vogue Thailand and Vogue Beauty's social media… Show more - Assisted Fashion Director on photo shoots for printed issue of Vogue - Assisted Fashion Director to select fashion items for shooting and coordinated with Fashion Houses and Brand agencies. - Wrote Fall/Winter 17/18 Trends for September 2018 issue. - Wrote "Vogue Diary" about Hugo Boss event in Singapore. - Wrote Editorial work by providing captions along with description of photographs from photoshoots. - Created content for Vogue Thailand and Vogue Beauty's social media platforms. Show less