Choi Yi Lai
Internship Trainee at Kaloz Production- Claim this Profile
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Chinese Native or bilingual proficiency
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Malay Full professional proficiency
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English Native or bilingual proficiency
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Bio
Experience
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Kaloz Production
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Malaysia
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Advertising Services
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1 - 100 Employee
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Internship Trainee
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Mar 2023 - Present
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W Space Creatives
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Malaysia
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Media Production
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1 - 100 Employee
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Intern
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Aug 2022 - Oct 2022
• Exposed to commercial video production, documentary production, product and portrait shooting. • Developed strong client management skills and handled projects independently • Developed skills in social media strategy and content creation through hands-on experience • Created visual content for various mediums, including social media, websites, and print materials. • Edited and retouched photos and videos as needed • Exposed to commercial video production, documentary production, product and portrait shooting. • Developed strong client management skills and handled projects independently • Developed skills in social media strategy and content creation through hands-on experience • Created visual content for various mediums, including social media, websites, and print materials. • Edited and retouched photos and videos as needed
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Chinese Arts & Cultural Secretariat of USM
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Malaysia
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Education Management
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1 - 100 Employee
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Director of Publicity and Information System
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May 2021 - May 2022
• Managed and expanded social media platforms of 5 Facebook pages, official Instagram, Telegram, YouTube and official website. • Planned and coordinated social media content creation and marketing strategy of society. • Worked collaboratively with media partners such as TanTanNews, Hi! Campus, ChinaPress, MY to secure coverage for society events • Conceptualized and wrote copy for promotional materials for various mediums • Managed and expanded social media platforms of 5 Facebook pages, official Instagram, Telegram, YouTube and official website. • Planned and coordinated social media content creation and marketing strategy of society. • Worked collaboratively with media partners such as TanTanNews, Hi! Campus, ChinaPress, MY to secure coverage for society events • Conceptualized and wrote copy for promotional materials for various mediums
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ADA
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Germany
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E-Learning Providers
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1 - 100 Employee
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Digital Media & Strategy
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Aug 2021 - Oct 2021
• Familiarity with Facebook Ads, Google Ads algorithm in running a campaign. • Experienced in reporting and providing marketing ideas and insights during interim and post campaign. • Collaborating with cross-functional teams, such as creative, analytics, and account management, to ensure successful campaign execution • Conducting research and analyzing data to inform campaign strategy and optimization • Participating in client meetings or calls to discuss campaign performance, strategy, and goals Show less
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Director of Publicity and Information System
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May 2021 - Oct 2021
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Event Emcee
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Sep 2019 - Nov 2019
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sjkc yak chee
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1 - 100 Employee
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Primary School Teacher
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Mar 2019 - Sep 2019
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ISS Facility Services Malaysia
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Malaysia
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Facilities Services
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1 - 100 Employee
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Admin cum Receptionist
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Dec 2018 - Mar 2019
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Hong Leong Assurance Berhad
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Malaysia
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Financial Services
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700 & Above Employee
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Participant of HLA Elite Ninja Bootcamp
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Mar 2017 - Mar 2017
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Education
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Universiti Sains Malaysia
Bachelor of Communication, Broadcasting and Film -
SMJK Katholik
SPM & STPM