Choi Yi Lai

Internship Trainee at Kaloz Production
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Contact Information
Location
Selangor, Malaysia, MY
Languages
  • Chinese Native or bilingual proficiency
  • Malay Full professional proficiency
  • English Native or bilingual proficiency

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Bio

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Experience

    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Internship Trainee
      • Mar 2023 - Present
    • Malaysia
    • Media Production
    • 1 - 100 Employee
    • Intern
      • Aug 2022 - Oct 2022

      • Exposed to commercial video production, documentary production, product and portrait shooting. • Developed strong client management skills and handled projects independently • Developed skills in social media strategy and content creation through hands-on experience • Created visual content for various mediums, including social media, websites, and print materials. • Edited and retouched photos and videos as needed • Exposed to commercial video production, documentary production, product and portrait shooting. • Developed strong client management skills and handled projects independently • Developed skills in social media strategy and content creation through hands-on experience • Created visual content for various mediums, including social media, websites, and print materials. • Edited and retouched photos and videos as needed

    • Malaysia
    • Education Management
    • 1 - 100 Employee
    • Director of Publicity and Information System
      • May 2021 - May 2022

      • Managed and expanded social media platforms of 5 Facebook pages, official Instagram, Telegram, YouTube and official website. • Planned and coordinated social media content creation and marketing strategy of society. • Worked collaboratively with media partners such as TanTanNews, Hi! Campus, ChinaPress, MY to secure coverage for society events • Conceptualized and wrote copy for promotional materials for various mediums • Managed and expanded social media platforms of 5 Facebook pages, official Instagram, Telegram, YouTube and official website. • Planned and coordinated social media content creation and marketing strategy of society. • Worked collaboratively with media partners such as TanTanNews, Hi! Campus, ChinaPress, MY to secure coverage for society events • Conceptualized and wrote copy for promotional materials for various mediums

    • Germany
    • E-Learning Providers
    • 1 - 100 Employee
    • Digital Media & Strategy
      • Aug 2021 - Oct 2021

      • Familiarity with Facebook Ads, Google Ads algorithm in running a campaign. • Experienced in reporting and providing marketing ideas and insights during interim and post campaign. • Collaborating with cross-functional teams, such as creative, analytics, and account management, to ensure successful campaign execution • Conducting research and analyzing data to inform campaign strategy and optimization • Participating in client meetings or calls to discuss campaign performance, strategy, and goals Show less

    • Director of Publicity and Information System
      • May 2021 - Oct 2021
    • Event Emcee
      • Sep 2019 - Nov 2019
    • 1 - 100 Employee
    • Primary School Teacher
      • Mar 2019 - Sep 2019
    • Malaysia
    • Facilities Services
    • 1 - 100 Employee
    • Admin cum Receptionist
      • Dec 2018 - Mar 2019
    • Malaysia
    • Financial Services
    • 700 & Above Employee
    • Participant of HLA Elite Ninja Bootcamp
      • Mar 2017 - Mar 2017

Education

  • Universiti Sains Malaysia
    Bachelor of Communication, Broadcasting and Film
    2019 - 2023
  • SMJK Katholik
    SPM & STPM
    2012 - 2018

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