Chlöe Payne
Social and Paid Media Executive at Aimtru Brands- Claim this Profile
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Bio
Experience
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Aimtru Brands
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United Kingdom
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Retail
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1 - 100 Employee
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Social and Paid Media Executive
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Dec 2022 - Present
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Digital Marketing Assistant
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Sep 2020 - Jan 2023
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Digital Marketing Assistant
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Sep 2020 - Jan 2023
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Nim Designs
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Nottinghamshire, England, United Kingdom
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Co-Founder
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Jun 2020 - Jan 2023
Launched Nim Designs (a small print business which sells hand-design prints on Etsy) whereby I applied the skills learnt on my university course, previous work experience and my own initiative. The creation and running of Nim Designs involves taking on multiple different roles and tasks: - Created a business plan for the brand, including competition analysis and financial planning. - Produced brand guidelines inclusive of logo design, colour palette creation and tone of voice. - Generated a large quantity of hand-designed illustrative prints we sell, created using the Adobe Suite. - Photography of each print for social media and Etsy, pairing the individual print with the appropriate mise en scene to ensure the perfect shot. - Listed each print on Etsy using keywords to attract traffic to the page, and encourage engagement. - Marketing for the brand including setting up and creating plans for social media pages such as Instagram and TikTok, with the aim to increase brand awareness and following. Show less
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Editor
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Sep 2019 - Sep 2020
Maze Magazine is a publication born from a live client brief, with the aim to reassure University students about life after graduation and beyond, providing them with realistic optimism through their individual journey's. The magazine was created with both the clients (NTU Student support and Intern magazine) and the student-based target audience in mind. To do this successfully, extensive primary and secondary research was carried out to ensure an effective balance was created. The process included generating ideas, creating content, communicating with external communicators, and finally a client presentation. Show less
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Marketing Intern
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Jun 2020 - Jun 2020
As marketing intern, the challenge during the course of the internship was to launch the new cat brand ‘Flawless Feline’, a sister brand of the already established ‘Miss Teddy UK’. This included extensive market research inclusive of trends, competitors and the cat industry, as well as building the brands social media pages and creating a long & short-term plan for this. A large quantity of content was created using the full Adobe Suite, which combined creativity and the outlined brand guidelines. This ensured the images and ads were engaging to the consumer, and consequently would successfully promote the brand and encourage purchase. Show less
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Nottingham Trent University
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United Kingdom
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Higher Education
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700 & Above Employee
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Student Ambassador
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Mar 2019 - Jun 2020
For the last 2 years I took on the role of student ambassador for the school of Art and Design at NTU. This meant that I represented the university at open days and events, where I gave advice to prosperous students while being a recognizable face for the school. This was a rewarding role of which I enjoyed taking on during my second year at University. For the last 2 years I took on the role of student ambassador for the school of Art and Design at NTU. This meant that I represented the university at open days and events, where I gave advice to prosperous students while being a recognizable face for the school. This was a rewarding role of which I enjoyed taking on during my second year at University.
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LeftLion Magazine Nottingham
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Editorial Intern
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Sep 2019 - Sep 2019
Responsible for transcribing a range of interviews to be used to create articles in the LeftLion print magazine & online. Distributing magazines to university and commercial clients. Creating exciting Nottingham focused content for print & online use including the articles; '5 things to do in Nottingham this weekend' and 'The best veggie burgers in Nottingham'. Responsible for transcribing a range of interviews to be used to create articles in the LeftLion print magazine & online. Distributing magazines to university and commercial clients. Creating exciting Nottingham focused content for print & online use including the articles; '5 things to do in Nottingham this weekend' and 'The best veggie burgers in Nottingham'.
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Flying Tiger Copenhagen
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Denmark
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Retail
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700 & Above Employee
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Sales Assistant
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Jul 2018 - Feb 2019
Sales assistant at Flying Tiger Nottingham. Sales assistant at Flying Tiger Nottingham.
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Proskins Ltd
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Production Assistant
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Jun 2017 - Jun 2018
Member of the Production team for the sports and leisurewear brand Proskins. Member of the Production team for the sports and leisurewear brand Proskins.
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Christy Welspun
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Mansfield
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Sales Assistant
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Oct 2016 - May 2017
Sales assistant for the Christy Welspun concession at Beales department store. Sales assistant for the Christy Welspun concession at Beales department store.
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Education
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Nottingham Trent University
BA(hons) Fashion Communication and Promotion -
Vision West Nottinghamshire College
A-levels, Psychology, English Literature, History & Law -
The Manor Academy
GCSE's, GCSE's