Experience

Saatchi & Saatchi France

• France
• Advertising Services
• 1 - 100 Employee

• Strategy Director

  • Jul 2022 - Present

  Clients : RED by SFR, Jules, Teisseire, Samsung, Matmut, Playstation, Social Builder, etc.

• Senior Strategic Planner

  • Jul 2019 - Jul 2022

  Clients : RED by SFR, HSBC, Burger King, Visa, Samsung, Belambra, TGV Inoui, Teisseire, Moulin de Valdonne, Courtepaille, L’Or, Maison Erhard, LICOORNE (Cooperatives across all industries gathered to transform the liberal economy) & several innovative start-ups (A3BC, Lyzi, Handsome, Twisper, Yango Deli).- In charge of developing the communication strategy for the main agency clients along with the Head of Planning. - Working on the strategy of key pitchs. - Passionate about CSR projects (& pushing for CSR strategy to all my clients whenever possible).- Involved in the improvement of well-being at work (as part of a dedicated working group). Show less



Nissan United

• France
• Advertising Services
• 1 - 100 Employee

• Senior Strategic Planner

  • Apr 2017 - Jul 2019

  Account: NissanMicra model: How to rejuvenate an ageing city car to make it relevant on the fast-changing mobility market?- Lead strategist on a 2-chapter campaign to support product launch in the short-term (drive sales) & long-term (establish strong brand personality)- Conducted quals to test creative concepts- Strategic lead on comms deployment through the line: ATL - Digital - Social - CRM - Event & Retail.- Tracked in-market effectivenessNissan Intelligent Choice (used cars service): How to add value to the Nissan network to compete against the aggressive prices of peer-to-peer market?- Deep understanding and analysis of market context to identify the accelerating segment & unlock growth opportunity.- Creative strategy to bring relevant added value to our identified audience- Strategic lead on comms deployment through the line: ATL - BTL - Digital - Social - CRM & Retail Qashqai model: How to reassert leading position in an overheated segment?- Creative strategist - Strategic lead on 360 comms deployment Show less

• Strategic Planner

  • Oct 2015 - Mar 2017

  Account: NissanPulsar model: How to sell-out the least known model of the Nissan range?- Lead creative strategist on tactical campaign: dug into data to unlock the unique product feature that would make it stand out in crowded C-segment.- Narrowed down to the receptive audience to find the appropriate insight & creative strategy



Non-profit organizations

• Paris

• Volunteering consultancy

  • Jan 2018 - Mar 2018

  Charity: CÉAN (Consommer et Échanger Autrement à Nanterre) How can a small charity with ethical behaviours compete with the global food industry high jacking its code? - Deep dive analysis of organic food industry & its trends to capture a legitimate space. - Creative strategy to unlock the right audience insight. - Defined the brand architecture & tactics to activate the proposed strategy Charity: CÉAN (Consommer et Échanger Autrement à Nanterre) How can a small charity with ethical behaviours compete with the global food industry high jacking its code? - Deep dive analysis of organic food industry & its trends to capture a legitimate space. - Creative strategy to unlock the right audience insight. - Defined the brand architecture & tactics to activate the proposed strategy



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• International Account Manager

  • Oct 2013 - Sep 2015

  Account : Nissan• Led the creative & production process of integrated campaigns for Europe (26 countries)• Strategic follow-up and participation in recommendations• Coordinated sister agencies (media, digital, CRM, PR, events, brochure) to ensure strategic consistency across media• Handled day-to-day client relationship • Managed a 2 member team • Pro-actively worked on creative proposals & strategic inputs to help the brand differentiate more

• International Account Executive

  • Sep 2012 - Sep 2013

  Account : Nissan• Project management: briefed and managed the planning, creative & production teams to develop global campaigns (TV, print, outdoor, retail, banner)• Developed client presentations (creative & competitive reviews)• Handled the development of new Retail Concept Store across Europe: from UK pilot to roll-out across Europe• Worked with sister agencies (media, digital, CRM, PR, events, brochure)



Les Gaulois

• France
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2011 - Dec 2011

  Accounts: SFR Business Team, SFR Pro, INPES Drugs & Gambling, Sensee • Managed creative process from creative brief to client presentation • Coordinated TV, print, radio and digital ads production • Participated in the strategic work: recommendation, copy reviews and case studies • Follow-up of advertising pitch Accounts: SFR Business Team, SFR Pro, INPES Drugs & Gambling, Sensee • Managed creative process from creative brief to client presentation • Coordinated TV, print, radio and digital ads production • Participated in the strategic work: recommendation, copy reviews and case studies • Follow-up of advertising pitch



BETC

• France
• Advertising Services
• 500 - 600 Employee

• Junior Account Executive

  • Jun 2010 - Jun 2011

  Accounts: Danone Baby Nutrition, evian and Aigle • Developed international campaign (ATL & BTL): creative brief, production and post-production follow-up • Participated in the strategic work: case studies and copy reviews • Managed the strategic and creative coordination of international campaigns within the Euro RSCG network • Organized international seminar Accounts: Danone Baby Nutrition, evian and Aigle • Developed international campaign (ATL & BTL): creative brief, production and post-production follow-up • Participated in the strategic work: case studies and copy reviews • Managed the strategic and creative coordination of international campaigns within the Euro RSCG network • Organized international seminar