Chloe Varnfield

PPC Manager at Atelier Studios
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Contact Information
Location
Poole, England, United Kingdom, UK

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Karley Woodford

Chloe is an absolute whizz when it comes to PPC & Marketing in general; she is always willing to help and share her knowledge! Chloe's been a great help to me over the years in encouraging me to step out of my comfort zone and take on new tasks which she's in turn provided training and support. She's driven, professional, meticulous and is an asset to any team!

Lauren Wright

Chloe was a delight to work with during my time at Media Lounge. Her PPC knowledge is impeccable and she continually proved her expertise by delivering great results for her client base. She has a delightful manner, positive attitude and is extremely conscientious in the work place. I would have no doubts recommending Chloe.

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Credentials

  • Facebook Certified Media Buying Professional
    Facebook
    Jul, 2021
    - Sep, 2024
  • Google Ads Video Certification
    Google
    Jan, 2023
    - Sep, 2024
  • Google Ads Apps Certification
    Google
    Dec, 2022
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Mar, 2022
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Dec, 2022
    - Sep, 2024
  • Google Shopping Ads Certification
    Google
    Dec, 2022
    - Sep, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Sep, 2021
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
    Feb, 2019
    - Sep, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • PPC Manager
      • Oct 2022 - Present

      Atelier Studios is a Web Design & Digital Marketing Agency based in Southampton and are recognised as one of the top 50 agencies in the South in the recent Wirehive100 league table. Atelier Studios work with local and national small to medium businesses and charities, across a range of different sectors supporting them with web design and development, SEO and PPC. As Atelier's PPC Manager, I head up our Paid Media offering and act as an extension of our clients marketing team to get the best performance possible in their PPC campaigns helping businesses and charities to grow. Show less

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • PPC Specialist
      • Jul 2022 - Oct 2022
    • United Kingdom
    • Internet Publishing
    • 1 - 100 Employee
    • PPC Specialist
      • Oct 2019 - Jul 2022
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2014 - Jun 2022

      Consultancy, Strategy and Digital Marketing Support for Small Businesses & Musicians. Consultancy, Strategy and Digital Marketing Support for Small Businesses & Musicians.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior PPC Account Manager
      • Jun 2019 - Oct 2019

    • PPC Account Manager
      • Sep 2018 - Jun 2019

    • Real Estate
    • 1 - 100 Employee
    • Ecommerce Executive
      • Dec 2017 - Feb 2018

      Spring Summer 2018 eCommerce launch. Creating and sending promotion emails using Dotmailer, writing SEO titles and meta descriptions for new products, uploading new product images to website and updating price drops for sale items. Spring Summer 2018 eCommerce launch. Creating and sending promotion emails using Dotmailer, writing SEO titles and meta descriptions for new products, uploading new product images to website and updating price drops for sale items.

    • Sales & Marketing Manager
      • Jun 2017 - Dec 2017

      Treasures of Dorset was an e-commerce website selling products that had been personally selected and made in Dorset by local artists, makers and creators. Including a catalogue of books about Dorset. Launching in August 2017, the site contained 800 artisan products from 65 Dorset-based artists and makers. As Sales & Marketing Manager, I worked with the MD of Dorset Life Magazine to create the brand, build the website using Shopify, sourced and signed up all the suppliers, launched the website and implemented our marketing plan. Treasures of Dorset was the sister company of Dorset Life Magazine. The website was closed in December due to lack of funding, however a video below shows what this looked like just before it was taken offline. Show less

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Support Manager
      • May 2015 - Jun 2017

      The leading authority and largest training provider in Nordic Walking in the UK. Part of the Exercise Anywhere group who are industry experts in physical activity promotion, programming and client engagement. The key areas of my role involved: • The support of NWUK delivery partners, instructors and brand ambassadors with the set-up, management and marketing of their Nordic Walking businesses in the UK and Malaysia, Singapore, Portugal, Spain, France and Switzerland • Hosting online seminars for new instructors training them how to use their company branded website and management system, social media and the marketing suite • Management of the NWUK Membership scheme - sourcing new partnerships with companies, coordination of new memberships and renewals and sending out of member communications • Sending e-marketing campaigns to retail customers, members, lapsed walkers and festival attendees • Communicating marketing tips and news to our instructors via email bulletins and our private instructor Facebook group • Assisting with the organisation of the annual Nordic Walking Festival on the Isle of Purbeck • Dealing with public enquiries via email and phone whilst being the main point of call in the office when the directors were absent • Working with the IT Manager to optimise the website and improve UX of our internal booking and management system • Personal assistant to Marketing Director • Management of a part-time administrator Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Coordinator
      • Feb 2015 - Apr 2015
    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jun 2014 - Dec 2014

      Postsnap Group Limited are a consumer commerce technology company focused on retailing personalised cards and gifts via mobile. The key areas of my role involved: • Social media account management • Increasing traffic to the website through SEO and PPC campaigns • Project management of the build of a new responsive website with the in-house web developer • Working with animators and videographers to design a short advert for customers about designing Christmas cards on the Postsnap app • Re-design of e-newsletters to better reflect the Postsnap brand with stronger call to actions and consistent branding across all social media channels Show less

    • United Kingdom
    • Hospitality
    • 200 - 300 Employee
    • Online Marketing Executive
      • Aug 2013 - May 2014

      Hall & Woodhouse own an estate of over 250 Public Houses and brew Badger Ale. The key areas of my role included: • Marketing support for 50 managed pubs on the Hall & Woodhouse estate • Management of the managed pubs websites, social media and Trip Advisor accounts • Uploading news and events to H&W Corporate website • Working with print agency to produce and distribute menus, POS and seasonal promotions Projects I was involved in: • Data analysis and optimisation of H&W Corporate website • Responsive website build for all 50+ pubs • Promotion of the H&W's video series • Implementation of new e-marketing tool • Part of the project team for the 2013 celebratory video (launched internally) • Put into place Trip Advisor best practices and processes Show less

    • Social Media Analyst & Marketing Assistant
      • Apr 2012 - Jun 2013

      Marketing support for a series of clients including musicians: Katrina Woolverton, The Jar Family, Damian Cox, Kimberly Anne, Shirock and tech company Mvine. This included website management, social media content creation, Google Ads, Facebook Ads, monthly reporting and SEO. Marketing support for a series of clients including musicians: Katrina Woolverton, The Jar Family, Damian Cox, Kimberly Anne, Shirock and tech company Mvine. This included website management, social media content creation, Google Ads, Facebook Ads, monthly reporting and SEO.

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Web Sales Administrator
      • Jan 2012 - Apr 2012
    • United Kingdom
    • Furniture and Home Furnishings Manufacturing
    • Web Sales Administrator
      • Oct 2011 - Jan 2012
    • Social Media Analyst
      • Mar 2011 - Sep 2011
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Project Coordinator
      • Jun 2009 - Nov 2010

Education

  • CIM | The Chartered Institute of Marketing
    Level 4 CAM Professional Diploma, Digital Marketing
    2013 - 2016
  • Arts University Bournemouth
    BA (Hons) Arts and Event Management, Music Events and Arts Marketing
    2006 - 2009

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