Chloe Pham

Business Planning Analyst at Bridgestone Asia Pacific
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Contact Information
us****@****om
(386) 825-5501
Location
Ho Chi Minh City, Vietnam, VN
Languages
  • Vietnamese Native or bilingual proficiency
  • English Full professional proficiency

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Bio

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Credentials

  • Advanced Product Marketing
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Fundamentals of digital marketing
    Google Digital Garage
    Nov, 2022
    - Nov, 2024
  • Product Management: Building a Product Strategy
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Create a Brand Strategy
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • Product Management First Steps
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • The Complete SQL Bootcamp 2021
    Udemy

Experience

  • Bridgestone Asia Pacific
    • Singapore
    • Automotive
    • 100 - 200 Employee
    • Business Planning Analyst
      • Apr 2023 - Present

  • Samsung Electronics
    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Product Marketing Specialist
      • Aug 2021 - Oct 2022

      Main PIC of Sound Device products, report directly to Head of Product Marketing of Audio-Visual department. Build & monitor business targets (revenue, P&L, premium segments,...) by working closely with top management, headquarter & other teams. Forecast & monitor Demand Planning to optimize operation KPIsPlan & execute product strategy. Maintained 1st market leader (+5p market share vs LY) for Soundbar. Actively involved in new product launches: define winning products for local market, structure competitive pricing with strategic positioning, manage promotion schemes to dealers & end-users, oversee back & front margin budget & ensure product information across stakeholders. Market Analysis: Actively study competitor activities & consumer insights to recommend actions & look for new growth opportunities Show less

    • Management Trainee - Product/eCommerce Marketing
      • Jan 2021 - Aug 2021

      . Coordinated marketing campaigns & sales schemes for eCommerce channels, contributing to 108% growth & achieving 200% KPI in 2021.H1 for total online sales

    • Management Trainee - Digital Marketing
      • Oct 2020 - Jan 2021

      . Managed eDM, GDN & SEM and support other marketing efforts such as reviewing marketing materials, working with vendors and monitoring performance. Supervised production & editing process of a viral clip for the new product category - Smart Monitor by highlighting key product unique selling points & use cases, reaching Top 10 on Youtube Vietnam for 1 month

Education

  • La Trobe University
    Bachelor of Commerce, Finance
    2017 - 2020
  • The Berlin School of Economics and Law
    Strategy and Branding Management in Brewing Industry, Grade A
    2020 - 2020

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