Chloe Beth Armstrong

Senior Digital Strategist at Slamdot
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Contact Information
us****@****om
(386) 825-5501
Location
Knoxville, Tennessee, United States, US

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Credentials

  • Paid Advertising
    ClickMinded
    Dec, 2020
    - Nov, 2024
  • SEO
    ClickMinded
    Dec, 2020
    - Nov, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    Dec, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Nov, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Nov, 2022
    - Nov, 2024
  • Google Ads Shopping Certification
    Google Digital Academy (Skillshop)
    Dec, 2021
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Dec, 2020
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Digital Strategist
      • May 2023 - Present

    • Search Strategist
      • Dec 2020 - May 2023

      - Maintaining professional communication and working 1:1 with clients to increase their visibility online- Developing and running campaigns on Google Ad & Meta Ad platforms- Executing Search Engine Optimization strategies to increase organic rank

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Customer Relations Social Media Coordinator
      • Nov 2019 - Dec 2020

      - Reviewed over 2000 messages via Facebook, Twitter, & Instagram on a daily basis - Fostered beneficial customer relationships by addressing their concerns in a timely manner - Observed and reported audience sentiments on promotions, films, and theatre experiences - Reviewed over 2000 messages via Facebook, Twitter, & Instagram on a daily basis - Fostered beneficial customer relationships by addressing their concerns in a timely manner - Observed and reported audience sentiments on promotions, films, and theatre experiences

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager
      • Aug 2019 - Nov 2019

      - Observed consumer trends through various forms of daily social listening - Supervised organic growth through the promotion of over 50 local businesses - Communicated with over 150 local business owners to determine potential client needs - Observed consumer trends through various forms of daily social listening - Supervised organic growth through the promotion of over 50 local businesses - Communicated with over 150 local business owners to determine potential client needs

    • United States
    • Higher Education
    • 700 & Above Employee
    • Resident Assistant
      • May 2017 - Aug 2019

      Volunteer Hall - Established an inclusive and academically driven floor community of over 120 residents- Incorporated strong marketing tactics to promote over 40 campus housing events- Exhibited productive budgeting of $1,000 a year toward a variety of programs

    • Dean's Council Member
      • Sep 2018 - May 2019

      - College of Communication & Information Dean’s Undergraduate Student Advisory Council- Collaborated with fellow organization leaders to plan the 2018 CCI Diversity & Inclusion Week- Greeted & presented to the CCI Board of Visitors at their annual meeting.

    • Conference Assistant
      • May 2018 - Aug 2018

      - Exhibited professionalism, critical thinking, and high levels of customer service- Assisted over 20,000 guests with any questions or conflicts that arose- Performed administrative financial duties during the check in/out processes

    • Student Assistant (NSFP)
      • Jan 2017 - May 2018

      - Performed an array of administrative tasks, from customer service to financial transactions- Assisted with registering 9,000 guests for the Parents Association- Benchmarked university standards alongside top ranked colleges nationwide

    • Orientation Leader (NSFP)
      • Nov 2015 - Jan 2017

      - Familiarized myself with various offices and programs across campus via continual training- Interacted with over 5,000 incoming students and their guests for the duration of the summer- Garnered a passion for servant leadership by investing countless hours serving others

    • Humes Hall Council
      • Sep 2015 - Apr 2016

      - Helped plan and execute events for residents of Humes Hall- Participated in discussion & sale of hall t-shirts

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Lifeguard
      • Jul 2014 - Aug 2015

      - Ensured the safety of countless patrons - Conducted job site maintenance alongside team of lifeguards - Attended to all patron needs - Ensured the safety of countless patrons - Conducted job site maintenance alongside team of lifeguards - Attended to all patron needs

Education

  • University of Tennessee, Knoxville
    Bachelor of Science - BS, Advertising
    2015 - 2019
  • Haslam College of Business at the University of Tennessee
    Minor, Business Administration and Management, General
    2015 - 2019
  • L&N STEM Academy
    High School Diploma, STEM/Design
    2011 - 2015

Community

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