Chloe Beth Armstrong
Senior Digital Strategist at Slamdot- Claim this Profile
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Topline Score
Bio
Credentials
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Paid Advertising
ClickMindedDec, 2020- Nov, 2024 -
SEO
ClickMindedDec, 2020- Nov, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Dec, 2022- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024 -
Google Ads Shopping Certification
Google Digital Academy (Skillshop)Dec, 2021- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Dec, 2020- Nov, 2024
Experience
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Slamdot
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Strategist
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May 2023 - Present
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Search Strategist
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Dec 2020 - May 2023
- Maintaining professional communication and working 1:1 with clients to increase their visibility online- Developing and running campaigns on Google Ad & Meta Ad platforms- Executing Search Engine Optimization strategies to increase organic rank
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Regal
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United States
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Entertainment Providers
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700 & Above Employee
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Customer Relations Social Media Coordinator
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Nov 2019 - Dec 2020
- Reviewed over 2000 messages via Facebook, Twitter, & Instagram on a daily basis - Fostered beneficial customer relationships by addressing their concerns in a timely manner - Observed and reported audience sentiments on promotions, films, and theatre experiences - Reviewed over 2000 messages via Facebook, Twitter, & Instagram on a daily basis - Fostered beneficial customer relationships by addressing their concerns in a timely manner - Observed and reported audience sentiments on promotions, films, and theatre experiences
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KnoxvillePage.com
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Aug 2019 - Nov 2019
- Observed consumer trends through various forms of daily social listening - Supervised organic growth through the promotion of over 50 local businesses - Communicated with over 150 local business owners to determine potential client needs - Observed consumer trends through various forms of daily social listening - Supervised organic growth through the promotion of over 50 local businesses - Communicated with over 150 local business owners to determine potential client needs
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University of Tennessee, Knoxville
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United States
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Higher Education
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700 & Above Employee
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Resident Assistant
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May 2017 - Aug 2019
Volunteer Hall - Established an inclusive and academically driven floor community of over 120 residents- Incorporated strong marketing tactics to promote over 40 campus housing events- Exhibited productive budgeting of $1,000 a year toward a variety of programs
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Dean's Council Member
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Sep 2018 - May 2019
- College of Communication & Information Dean’s Undergraduate Student Advisory Council- Collaborated with fellow organization leaders to plan the 2018 CCI Diversity & Inclusion Week- Greeted & presented to the CCI Board of Visitors at their annual meeting.
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Conference Assistant
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May 2018 - Aug 2018
- Exhibited professionalism, critical thinking, and high levels of customer service- Assisted over 20,000 guests with any questions or conflicts that arose- Performed administrative financial duties during the check in/out processes
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Student Assistant (NSFP)
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Jan 2017 - May 2018
- Performed an array of administrative tasks, from customer service to financial transactions- Assisted with registering 9,000 guests for the Parents Association- Benchmarked university standards alongside top ranked colleges nationwide
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Orientation Leader (NSFP)
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Nov 2015 - Jan 2017
- Familiarized myself with various offices and programs across campus via continual training- Interacted with over 5,000 incoming students and their guests for the duration of the summer- Garnered a passion for servant leadership by investing countless hours serving others
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Humes Hall Council
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Sep 2015 - Apr 2016
- Helped plan and execute events for residents of Humes Hall- Participated in discussion & sale of hall t-shirts
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Holston Hills Country Club
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United States
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Spectator Sports
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1 - 100 Employee
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Lifeguard
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Jul 2014 - Aug 2015
- Ensured the safety of countless patrons - Conducted job site maintenance alongside team of lifeguards - Attended to all patron needs - Ensured the safety of countless patrons - Conducted job site maintenance alongside team of lifeguards - Attended to all patron needs
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Education
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University of Tennessee, Knoxville
Bachelor of Science - BS, Advertising -
Haslam College of Business at the University of Tennessee
Minor, Business Administration and Management, General -
L&N STEM Academy
High School Diploma, STEM/Design