Experience

Cynergy Pets

• China
• Pet Services
• 1 - 100 Employee

• Business Support

  • Jun 2022 - Present

  Acting as point of contact in Europe, I help the company’s business development and service in Europe. - Support clients globally to source pet and household products from China: client's initial request, suppliers' negotiations, logistics, export process. - Represent Chinese factories to find business partners in Europe, supporting business development in Europe. - Manage orders above €50K value. Acting as point of contact in Europe, I help the company’s business development and service in Europe. - Support clients globally to source pet and household products from China: client's initial request, suppliers' negotiations, logistics, export process. - Represent Chinese factories to find business partners in Europe, supporting business development in Europe. - Manage orders above €50K value.



Self-employed

• Amsterdam, North Holland, Netherlands

• Family relocation

  • Jan 2022 - Jun 2022

  Family relocation to Europe. Obtained residence permit. Family relocation to Europe. Obtained residence permit.



Natural Pet Food Group Ltd

• New Zealand
• Food Production
• 1 - 100 Employee

• Brand Manager

  • Aug 2020 - Dec 2021

  Spearheaded brand and marketing strategies for 2 premium brands (K9 Natural & Feline Natural). - Developed comprehensive brand and marketing plans, resulting in a 60% sales increase within 18 months. - Established and managed brand activities on social media platforms. - Successfully launched the Tmall Flagship store, driving sales and engagement during major shopping events. - Collaborated with cross-functional teams to ensure brand consistency and effective campaign execution. - Manage marketing agencies and budgets, overseeing campaign performance and maximising ROI. Show less



Freelance

• Shanghai City, China

• Marketing Communications Specialist

  • Sep 2018 - Jul 2020

  Analyze, Plan and Support the development of International brands in China market. Main responsibilities: - Market research, competition analysis and brand positioning. - Marketing communication strategy and execution (agency management). - Brands’ profiles: European/New Zealand pet food, European Accessories, North American Healthcare. Analyze, Plan and Support the development of International brands in China market. Main responsibilities: - Market research, competition analysis and brand positioning. - Marketing communication strategy and execution (agency management). - Brands’ profiles: European/New Zealand pet food, European Accessories, North American Healthcare.



New Zealand Trade and Enterprise

• New Zealand
• International Trade and Development
• 700 & Above Employee

• Regional MarComms Consultant, Greater China

  • Jul 2017 - Sep 2018

  Coordinated marketing and communication activities in alignment with NZTE’s global marketing strategy. - Managed B2B&B2C Marcomms campaigns, overseeing online/offline activities (Pet food, F&B industries). - Managed MarComms channels, contributing to increase WeChat followers by 45% within a year. - Developed best practice campaign frameworks, designed marketing materials. Coordinated marketing and communication activities in alignment with NZTE’s global marketing strategy. - Managed B2B&B2C Marcomms campaigns, overseeing online/offline activities (Pet food, F&B industries). - Managed MarComms channels, contributing to increase WeChat followers by 45% within a year. - Developed best practice campaign frameworks, designed marketing materials.



Salone del Mobile.Milano

• Italy
• Events Services
• 1 - 100 Employee

• Assistant Marketing Manager

  • Nov 2015 - Jul 2017

  Directed marketing efforts Responsible for the renowned design exhibiton: Salone del Mobile. - Developed comprehensive marketing plans, integrated online/offline advertising (with more than 100 medias), and organized VIP events. - Conducted visitor promotion programs. Exceeded qualified visitor’s registration target by 130%. - Managed MarComms channels, including newsletters, social media, press releases, and website content. Directed marketing efforts Responsible for the renowned design exhibiton: Salone del Mobile. - Developed comprehensive marketing plans, integrated online/offline advertising (with more than 100 medias), and organized VIP events. - Conducted visitor promotion programs. Exceeded qualified visitor’s registration target by 130%. - Managed MarComms channels, including newsletters, social media, press releases, and website content.



UBM plc

• United Kingdom
• Events Services
• 200 - 300 Employee

• Overseas Project Coordinator

  • Nov 2013 - Oct 2015

  Organise CBME - world’s largest trade show for children, baby and maternity products. I was responsible for overseas exhibitions in Turkey, India, Singapore, Brazil, US. - Manage communication with overseas partners, clients, and sales staff. - Developed sales and marketing plans, recruited clients, and coordinated offline events. - Created marketing materials and collaborated with international clients to achieve successful exhibitions. Organise CBME - world’s largest trade show for children, baby and maternity products. I was responsible for overseas exhibitions in Turkey, India, Singapore, Brazil, US. - Manage communication with overseas partners, clients, and sales staff. - Developed sales and marketing plans, recruited clients, and coordinated offline events. - Created marketing materials and collaborated with international clients to achieve successful exhibitions.