Chloe Steele
Senior SEO Executive at PrettyLittleThing.com- Claim this Profile
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Bio
Andy Rich
Chloe is an absolutely brilliant asset to CLD and a fantastic colleague. She's hard working, diligent, creative, technically minded, excellent with clients and colleagues and a rising star in the Digital Marketing agency world. We employed her after her apprenticeship and she has progressed rapidly to SEO manager where she is entirely capable of setting strategies, delivering excellent results on an often limited budget and showing care and attention to understand our clients' businesses, industries and customers. She's a quick learner and incredibly adaptable, with a skillset that goes beyond SEO into PPC, copywriting, CRO, technical migrations, social management, account management and being a brilliant mentor and role model for our own apprentice.
🚴🏻♀️ Gareth Cartman
Chloe is the best hire I ever made - from an apprenticeship to a client-facing strategic SEO role, Chloe has been a fantastic colleague from day one. She has a perfect understanding of the technical requirements for websites to rank, and has the ability to explain this in plain English. Since joining CLD, Chloe has had a huge impact on the team and on clients' performance, and I'm privileged that I've played just a small part in her career. She'll go a long way and I wouldn't hesitate to recommend her.
Andy Rich
Chloe is an absolutely brilliant asset to CLD and a fantastic colleague. She's hard working, diligent, creative, technically minded, excellent with clients and colleagues and a rising star in the Digital Marketing agency world. We employed her after her apprenticeship and she has progressed rapidly to SEO manager where she is entirely capable of setting strategies, delivering excellent results on an often limited budget and showing care and attention to understand our clients' businesses, industries and customers. She's a quick learner and incredibly adaptable, with a skillset that goes beyond SEO into PPC, copywriting, CRO, technical migrations, social management, account management and being a brilliant mentor and role model for our own apprentice.
🚴🏻♀️ Gareth Cartman
Chloe is the best hire I ever made - from an apprenticeship to a client-facing strategic SEO role, Chloe has been a fantastic colleague from day one. She has a perfect understanding of the technical requirements for websites to rank, and has the ability to explain this in plain English. Since joining CLD, Chloe has had a huge impact on the team and on clients' performance, and I'm privileged that I've played just a small part in her career. She'll go a long way and I wouldn't hesitate to recommend her.
Andy Rich
Chloe is an absolutely brilliant asset to CLD and a fantastic colleague. She's hard working, diligent, creative, technically minded, excellent with clients and colleagues and a rising star in the Digital Marketing agency world. We employed her after her apprenticeship and she has progressed rapidly to SEO manager where she is entirely capable of setting strategies, delivering excellent results on an often limited budget and showing care and attention to understand our clients' businesses, industries and customers. She's a quick learner and incredibly adaptable, with a skillset that goes beyond SEO into PPC, copywriting, CRO, technical migrations, social management, account management and being a brilliant mentor and role model for our own apprentice.
🚴🏻♀️ Gareth Cartman
Chloe is the best hire I ever made - from an apprenticeship to a client-facing strategic SEO role, Chloe has been a fantastic colleague from day one. She has a perfect understanding of the technical requirements for websites to rank, and has the ability to explain this in plain English. Since joining CLD, Chloe has had a huge impact on the team and on clients' performance, and I'm privileged that I've played just a small part in her career. She'll go a long way and I wouldn't hesitate to recommend her.
Andy Rich
Chloe is an absolutely brilliant asset to CLD and a fantastic colleague. She's hard working, diligent, creative, technically minded, excellent with clients and colleagues and a rising star in the Digital Marketing agency world. We employed her after her apprenticeship and she has progressed rapidly to SEO manager where she is entirely capable of setting strategies, delivering excellent results on an often limited budget and showing care and attention to understand our clients' businesses, industries and customers. She's a quick learner and incredibly adaptable, with a skillset that goes beyond SEO into PPC, copywriting, CRO, technical migrations, social management, account management and being a brilliant mentor and role model for our own apprentice.
🚴🏻♀️ Gareth Cartman
Chloe is the best hire I ever made - from an apprenticeship to a client-facing strategic SEO role, Chloe has been a fantastic colleague from day one. She has a perfect understanding of the technical requirements for websites to rank, and has the ability to explain this in plain English. Since joining CLD, Chloe has had a huge impact on the team and on clients' performance, and I'm privileged that I've played just a small part in her career. She'll go a long way and I wouldn't hesitate to recommend her.
Credentials
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Technical SEO Certification
Blue Array SEOMay, 2022- Nov, 2024 -
Competitive Analysis and Keyword Research Test
SemrushFeb, 2021- Nov, 2024 -
Local SEO Exam
SemrushFeb, 2021- Nov, 2024 -
SEO Manager Certification
Blue Array SEOJun, 2020- Nov, 2024 -
BCS Level 3 Award in Principles of Coding (603/0726/6)
BCS, The Chartered Institute for ITMay, 2019- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Dec, 2021- Nov, 2024 -
Google Analytics Individual Qualification (IQ)
GoogleDec, 2021- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Jul, 2021- Nov, 2024 -
Advanced Google Analytics
GoogleAug, 2019- Nov, 2024 -
Google Analytics For Beginners
GoogleFeb, 2019- Nov, 2024
Experience
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PrettyLittleThing.com
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United Kingdom
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Retail Apparel and Fashion
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400 - 500 Employee
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Senior SEO Executive
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Apr 2022 - Present
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CLD Digital Agency
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United Kingdom
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Marketing Services
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1 - 100 Employee
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SEO Manager, CLD Digital
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Apr 2021 - Apr 2022
CLD are a full-service digital marketing agency for leading B2B & B2C companies across EMEA. Our team of digital experts help customers define data-led strategies and generate leads through digital marketing. With offices in Maidenhead and London, we work with both local and global organisations, helping their marketing teams deliver seriously good results.As SEO Manager, my main responsibilities consist of auditing, planning, and executing long-term SEO strategies for a portfolio of B2B and B2C clients, making on-page (content, UX and technical) changes, whilst being responsible for the management of off-page digital PR strategies, and local/international SEO improvements. I work closely with the wider digital marketing team to ensure all SEO deliverables align with client expectations, and I am a mentor to our Digital Marketing Apprentice. Show less
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SEO & Digital Marketing Executive
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Jan 2020 - Apr 2021
- SEO; planning, development and implementation of long-term strategies for B2B & B2C clients (technical, on-page and off-page), working closely alongside our SEO manager.- PPC Account Management & Optimisations- Content Creation- Keyword Research- Competitor & Industry Research- Monthly Digital Marketing Reports via Google Data Studio & DataboxExperienced using Google Analytics, Google Search Console, HotJar/Clarity, Tag Manager, Ahrefs, Screaming Frog SEO Spider tool, SEMRush and Google Ads. Show less
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CS Risk Management & Compliance
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Junior Marketing Executive
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Oct 2018 - Dec 2019
CS Risk Management is a cybersecurity risk management consultancy based in the UK. Our team of expert consultants can work with your business to help achieve it’s cybersecurity goals. We assist companies of all sizes and industries to achieve the level of cybersecurity that they need and comply with legislation, as well as meet international standards. CS Risk offers cybersecurity consultancy around our compliance services such as a Cyber Essentials certification body, ISO 27001 certifications, PCI:DSS compliance ranging to GDPR compliance. Our consultants can perform audit & assurance activities from third-party supplier reviews to cybersecurity health checks. We have become one of the few consultancies offering cybersecurity consultancy services focused on Industrial Control Systems. We predominantly offer services to clients in the UK but also work internationally with clients throughout Europe and North America. Responsibilities include: •Website: maintenance, updates, blogging, monitoring & improving UX using HotJar •Carrying out Search Engine Optimisation activities and responsible for strategy implementation; keyword research, link building, blogging and on-page SEO resulting in a significant increase in search rankings, as well as ranking for featured snippets •Management of external SEO agency •Blog writing & social media content creation •Running digital campaigns on social media & GoogleAdwords and analysing the performance •Management of company’s social media accounts & scheduling of posts; Twitter, Facebook, LinkedIn •Creation of marketing collateral & branding guidelines •Experience using WordPress, Google AdWords, Google Search Console, SEMRush, Google Analytics and Hootsuite Show less
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Miss Selfridge
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United Kingdom
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Retail Apparel and Fashion
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100 - 200 Employee
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Sales Assistant
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Mar 2017 - Dec 2018
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Lattitude Global Volunteering
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Admin Assistant (3-week placement)
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Apr 2018 - Apr 2018
• Creation of travel blogs for the company website to target students & uploaded via WordPress • Responsible for managing all Social Media accounts including; Twitter, Instagram & Facebook and scheduled daily posts • Assisted with creating infographics for company website & social media in preparation to market new volunteer travel programmes to students • Conducted competitor research on all social media channels & provided areas of development for social media strategy • Administrative duties: Creating student profiles & reports detailing acquisition channels of students who have applied online. Show less
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Education
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2019 - 2019
CIM | The Chartered Institute of Marketing
Level 4 Digital Marketing Award, Digital Marketing -
2018 - 2019
BCS, The Chartered Institute for IT
Level 3 Digital Marketer, Digital Marketing -
2016 - 2018
The Henley College
Level 3 Extended Diploma in Travel and Tourism, Distinction* Distinction* Distinction* (A* A* A*) -
2011 - 2016
Waingels College
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