Experience

Harridan Vodka, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Advisor

  • Feb 2023 - Present



Chloe Lloyd-Jones Consulting

• Brooklyn, New York, United States

• Strategy & Marketing Consultant

  • Jan 2023 - Present

  Consulting and advising various early to mid-stage companies. Primary focus on growth and brand strategies leveraging digital focus alongside commercial strategies designed to accelerate growth. Includes: - 3-month temporary position as President of DRINK RAMONA, an early-stage organic, Italian-made range of canned spritzes and sparkling wines. - On-going work as Advisor to Harridan a NY-based vodka brand showing phenomenal growth. Consulting and advising various early to mid-stage companies. Primary focus on growth and brand strategies leveraging digital focus alongside commercial strategies designed to accelerate growth. Includes: - 3-month temporary position as President of DRINK RAMONA, an early-stage organic, Italian-made range of canned spritzes and sparkling wines. - On-going work as Advisor to Harridan a NY-based vodka brand showing phenomenal growth.



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Vice President Brand - Patrón

  • Feb 2020 - Dec 2022

  Responsible for the leading brand in the fast-growing tequila category and the largest business unit at Bacardi. Envisioning the organization on new brand strategy, increasing collaboration between commercial, distributor and marketing organizations and in-depth strategic planning has been critical to maximizing growth and optimizing investment. Ownership of all US marketing channels and agencies including media, PR, social, e-comm, innovation, experiential and education.

• Global Vice President Marketing - St-Germain

  • Nov 2016 - Feb 2020

  Led development of new brand strategy, growth model and key programs to drive growth, value and brand health including first global advertising campaign. Helped to define and test the growth model for the newly formed Incubation division at Bacardi (14 brands). Drove high ROI on marketing investment through focus on earned media, unique collaborations and creative execution. Direct oversight of regional marketing teams and US regional sales support teams to ensure direct implementation from brand strategy through to commercial execution. Show less



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Vice President, Starboard Travel Retail (Fine Jewelry, Swiss Timepiece and Beauty Focus)

  • Sep 2014 - Oct 2016

  The market leading retail operator for the cruise industry, Starboard was a $1billion company with 2,500 employees operating 100 ships all across the world. Brought on as a member of a new management team created to optimize this rapidly expanding business, with particular focus on rapidly expanding Asian markets. Responsibilities included multi-functional leadership of Virgin Voyages proposal, development of a Personal Shopper strategy, launch of Tiffany & Co boutiques and collaboration with a variety of brands across Beauty, Fine Jewelry and Swiss Timepieces. Envisioning a complex network of stakeholders was key to driving success within challenging operational and financial constraints. Show less



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Vice President, ESTATES & WINES portfolio (including CHANDON)

  • Jul 2011 - Mar 2014

  Across a complex portfolio of brands delivered exceptional growth with a focus on accelerated value growth across the portfolio including Chandon Sparkling. The successful relaunch of Chandon Sparkling included new brand strategy (consumer target, media strategy, PR strategy, brand look & feel) and innovation pipeline, new pricing strategy and change in regional focus to create a new momentum on the brand overall.

• Vice President - CHANDON sparkling & still wines

  • Jan 2011 - Mar 2014

• International Marketing Director, BELVEDERE vodka

  • Jun 2009 - Dec 2010

  Following acquisition of Millennium spirits, built new team, brand strategy and brand marketing operations for the Belvedere brand including DNA and brand positioning. In close collaboration with established markets and emerging markets defined a 5-year strategic plan and innovation pipeline. Through clear strategic focus, envisioning broadly on a new brand strategy and innovation pipeline returned the brand to growth in a highly competitive marketplace resulting in double-digit sales growth in 2010. Show less



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• International Marketing Manager, BELVEDERE vodka

  • Aug 2006 - Mar 2009



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Global Design Brand Manager, ESCADA Parfums

  • Feb 2005 - Jul 2006

  Led integration of Escada parfums license business into the P&G Prestige Products portfolio. This included analysis of the Fashion House positioning, related fragrance equity and overall brand positioning in the market. From this defined the future vision for growth, initiative pipeline and brand strategy.

• International Brand Manager, SK-II Skincare

  • Sep 2003 - Feb 2005

  Understanding the different business models across Asian markets was essential to build credible plans for future growth including how to leverage retail space, consultants and CRM best practice whilst positioning the brand as a harmony between the miracle of nature and the best of modern skincare science.

• Market Development Manager LACOSTE & HUGO BOSS

  • Aug 2001 - Aug 2003

  Ownership for development and execution of all aspects of the UK Marketing plans for Hugo Boss and Lacoste. Responsibilities included TV and print media planning, PR planning and coordination with the Customer Account Teams to market initiatives to customers and develop strong in-store support. Maximising synergies and cost efficiencies with the Fashion Houses, and having a rigorous eye for detail were imperative to driving the aspirational appeal of these Brands.

• Assistant Brand Manager

  • Apr 2000 - Aug 2001

• Business Development Manager

  • Sep 1997 - Mar 2000