Senior Digital Marketing Specialist

• Jul 2023 - Present

•Act as main point of contact for the client, running weekly meetings with Marketing Directors.•Develop, implement and manage social media strategies.•Create engaging & creative content across social media platforms including; Facebook, YouTube, Instagram, SnapChat, TikTok and LinkedIn.•Oversee junior team member scheduling of approved content across all social channels.•Responsible for setting campaign objectives, allocating budget, compiling the media brief/strategy and execution for brand campaigns.•Manage and coordinate photoshoots and video shoots, crafting compelling storyboards and mood boards for visually striking content.•Measure and report the ROI of paid advertising.•Manage influencer campaigns including: identification, fee and contract negotiation, liaison, briefing & reporting. Show less

Digital Marketing Specialist

• Dec 2020 - Jul 2023

As a skilled brand and digital marketing specialist, I bring a wealth of expertise to the table:- I am adept at developing and implementing effective social media strategies, ensuring a strong online presence and engagement across various platforms.- With a creative mindset, I conceptualise and develop innovative marketing programs that leave a lasting impact on audiences, driving brand recognition and growth.- I have a proven track record in planning and executing successful social advertising and paid campaigns, optimizing reach and conversions on platforms like Facebook, YouTube, Instagram, SnapChat, TikTok, and LinkedIn.- My ability to create engaging and visually captivating content sets me apart, enabling meaningful interactions with the audience on social media.- As a key account manager, I have successfully handled clients in diverse industries, including medical, e-commerce, F&B, beauty, real estate, and corporate sectors.- I am proficient in measuring and reporting the ROI of paid advertising campaigns, providing valuable insights for data-driven decision-making.- Additionally, I offer support to social media managers and graphic designers, fostering a collaborative and productive marketing environment.- My skills extend beyond digital efforts, as I am capable of managing and coordinating photoshoots and video shoots, crafting compelling storyboards and mood boards for visually striking content. Show less

Brand Executive

• Dec 2020 - Dec 2022

• Responsible for developing, managing, and monitoring the website in adherence to the brand. • Ensuring the brand is recognisable/translatable across platforms based on design parameters, style guidelines, tone, and shared content. • Create blog strategy and topics relevant to the customer audience. • Responsible for developing, managing, and monitoring the website in adherence to the brand. • Ensuring the brand is recognisable/translatable across platforms based on design parameters, style guidelines, tone, and shared content. • Create blog strategy and topics relevant to the customer audience.

Flight Attendant / Business Promotion Crew

• Nov 2016 - Nov 2020

• Maintain a high level of brand standards and presentation standards in order to provide the best in-flight experience to passengers. • Support the sponsorship managers during marketing photography & video production. • Represented Emirates at prestigious corporate events globally. • Maintain a high level of brand standards and presentation standards in order to provide the best in-flight experience to passengers. • Support the sponsorship managers during marketing photography & video production. • Represented Emirates at prestigious corporate events globally.

Front Office Supervisor / Duty Manager

• May 2015 - Jul 2016

• Produced excellent customer service scores by focusing on management.• Mentored and developed all members of staff.• Consistently achieved budgeted goals while maintaining consistent service standards.• Ensure correct cash handling practices as per LSOP and Marriott policy.• Motivate the team to achieve our goals in Guest Satisfaction and upsells. • Utilised strong verbal and written communication and analytical skills to communicate with guests and resolve issues.• Financial audits Show less

Front Desk Receptionist

• Nov 2014 - May 2015

Purser

• May 2013 - Dec 2013