Communications

• Jun 2022 - Present

Content Marketing Specialist

• Sep 2021 - Jun 2022

-Market research: Project manager for a “Plant Based Food report”. Designed a survey for 3000 consumers (UK, DE & FR) and developed insights and content for a 20-page consumer report. -Social media: Developed a content calendar featuring VC news, Foodtech, Healtech, FMCG, case studies. -Thought Leadership: regular liaison with the Strategy Team to create relevant Thought Leadership pieces. -Newsletter: responsible for a monthly newsletter with a roundup of key industry and internal news. -Employer Branding: Interviewed employees to identify company culture & establish an EB campaign. -Business Development: Assisting with client presentations and other documents.

Freelance Content, Research & SEO

• Jan 2021 - Oct 2021

https://chloegriffin.journoportfolio.com Client: KnowCarbon - Reducing carbon footprints one step at a time. Web & SEO: Developed website and marketing copy for tourism & sharing economy clients. Reports: Researched and created easy-to-read reports for companies, e.g, “the carbon footprint of coffee”, “eScooters - the market at present & opportunities for sustainable alternatives.” Newsletter & blog content: Wrote content encouraging consumers to make sustainable food choices. Client: - Zerolens: “the virtual photo studio” Wrote a series of articles on marketing, advertising, product & design for a new tech startup.

Marketing Intern + Master's Thesis Research

• Apr 2021 - Aug 2021

Pre-seed startup developing a Proptech app. Gained knowledge of sustainability & SaaS topics. -Content calendar: As the 1st Marketing employee in this startup, I established the 4 primary target groups and developed relevant articles, newsletters & social media to engage them. -PR: Assisted with business proposals, various brochures, & presentations. -UX Writing: writing copy and assisting with brainstorming the user journey for a new app. Pre-seed startup developing a Proptech app. Gained knowledge of sustainability & SaaS topics. -Content calendar: As the 1st Marketing employee in this startup, I established the 4 primary target groups and developed relevant articles, newsletters & social media to engage them. -PR: Assisted with business proposals, various brochures, & presentations. -UX Writing: writing copy and assisting with brainstorming the user journey for a new app.

HR / Recruiting Intern

• Sep 2020 - Mar 2021

Assisted with launching and sourcing initial people for a new Joint Venture, futurepath.io. -Active Sourcing: Sourced 100s of successful Tech, Strategy & Sales candidates on LinkedIn Recruiter. -Screening CVs: Independently managed the full recruitment cycle for 2 intern positions. -Interviewing: Scheduled & conducted first round interviews for Intern positions. -Candidate experience: Optimized job descriptions, assisted with onboarding & employee queries. Assisted with launching and sourcing initial people for a new Joint Venture, futurepath.io. -Active Sourcing: Sourced 100s of successful Tech, Strategy & Sales candidates on LinkedIn Recruiter. -Screening CVs: Independently managed the full recruitment cycle for 2 intern positions. -Interviewing: Scheduled & conducted first round interviews for Intern positions. -Candidate experience: Optimized job descriptions, assisted with onboarding & employee queries.

Content, Copywriting & Editing Summer Intern

• May 2020 - Jul 2020

Produced content shared on 300+ distribution websites. -Researching content: developing content to promote tourism in travel destinations. -Management: Independently managed overhaul of Ireland travel guides. -Editing & optimizing for SEO: ensuring evergreen content meets new standards, updating backlinks, etc. Produced content shared on 300+ distribution websites. -Researching content: developing content to promote tourism in travel destinations. -Management: Independently managed overhaul of Ireland travel guides. -Editing & optimizing for SEO: ensuring evergreen content meets new standards, updating backlinks, etc.

Tour Guide - Temp Summer Job

• Jul 2019 - Sep 2019

Guided international tour groups around the historic center, helped them plan their trip around Ireland. Guided international tour groups around the historic center, helped them plan their trip around Ireland.

Recruitment Assistant (Summer Intern, then part-time during the semester)

• May 2018 - Apr 2019

Manned the reception desk of a busy recruitment agency and assisted with office admin tasks. Manned the reception desk of a busy recruitment agency and assisted with office admin tasks.

Sales Administrator (Summer Job)

• May 2017 - Sep 2017

Part-time summer job with an advertising agency (agri and food business). - Sourced/researched potential clients and reached out to them over the phone or online. - Used persuasion and sales skills to close deals. - Drafted ads for potential clients and provided stats. - Following up with clients to insure satisfaction with the service and resolve any issues. Part-time summer job with an advertising agency (agri and food business). - Sourced/researched potential clients and reached out to them over the phone or online. - Used persuasion and sales skills to close deals. - Drafted ads for potential clients and provided stats. - Following up with clients to insure satisfaction with the service and resolve any issues.

Sales Associate

• Apr 2017 - Sep 2017

-Temp customer service job to fund my studies -Temp customer service job to fund my studies

Au Pair (Summer Job 2016)

• Jun 2016 - Aug 2016

Spent 3 months as a live-in nanny in France, improving my French & teaching English to children. Spent 3 months as a live-in nanny in France, improving my French & teaching English to children.