Associate Director, Communications

• Jan 2019 - Present

Corporate Communication Manager

• Dec 2017 - Jan 2019

Digital Marketing & Communication

• Jul 2014 - Dec 2017

• Owned-media：Lead in establishing brand website and wechat. Content planning to implement integrated marketing programs including product/service campaign, surgery Live, academic seminar, corporate communication, etc.• E-tool： Collaborate with IT team developing and optimizing hospital service APP for better consumer experience and increasing user viscosity.• Branding：Support in branding projects such as brand video shooting, VI, brochure production.• Online channels：Approach and work with major medical e-channels to support business growth.

Digital Marketing Executive

• May 2013 - Jul 2014

• Responsible for brand always-on online communications on various digital platforms, which include but not limited to wechat, weibo, BBS verticals, website. • Social support for brand holistic key campaigns,"A Million Colourful Starts", IMC branding campaign. 2013 Effie China Awards"Dulux Colour Quotient", interactive online colour test."Dulux Ambiance", superior premium product interactive campaign.• Work with Digital Manager and agency to develop annual social plan, integrated communication strategy, and KPI setting. • Digital A&P budget allocation and control.Other Awards: Companywide Team Excellence Competition winner. "Win in social media", one and only project representing China Marketing team to present in the finals.

Sr. Social Media Research Analyst - Team Head

• May 2011 - May 2013

Manage a team which covers 10+ accounts from Greater China, Japan and Australia; accomplish in meeting needs of clients, work closely with BD team and turn 80% presales accounts into retainer ones. Clients encompass LinkedIn, DFS, Harbour City, P&G, Huggies, VF Corporation, Philips Lighting, Otis, Citibank, LVMH Beauty and more.Major Responsibilities:•Produce comprehensive reports including evaluating brand regular performance and digital campaigns, analyzing online crisis and sharing good cases on social media. •Provide insights to brand social media planning in Greater China.•Co-work with BD team in the new client pitch from pre-research, proposals to sample reports. •Train new team members on the internal system, research techniques and reports production.