Chloé Déchelotte

SEO Consultant at PIXALIONE | SEO, SEA, SMA & DATA
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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Experience

    • France
    • Software Development
    • 1 - 100 Employee
    • SEO Consultant
      • Dec 2022 - Present

      Ville de Paris, Île-de-France, France As a SEO consultant, my daily tasks involves understanding each client's needs and prioritizing the differents missions to comply with short deadlines. My aim is to increase the SEO performances, through technical aspect, content quality and netlinking campaigns. - managed a portfolio of ~10 clients (SMEs and worldwide companies) in French and English - supported local teams in implementing the SEO strategy - monitored technical performances and ranking of… Show more As a SEO consultant, my daily tasks involves understanding each client's needs and prioritizing the differents missions to comply with short deadlines. My aim is to increase the SEO performances, through technical aspect, content quality and netlinking campaigns. - managed a portfolio of ~10 clients (SMEs and worldwide companies) in French and English - supported local teams in implementing the SEO strategy - monitored technical performances and ranking of strategic/business-oriented keywords - conducted technical audit and SEO recommendations to improve loading time, UX (Core Web Vitals) and fundamentals tags (hreflang, canonical, structured data, etc.) - managing websites migration with several thousand URLs (before and after migration audits, redirection plan, etc.) - did internal linking audits and provided relevant recommendations (links, anchors) - provided SEO training (SEO fundamentals, copywriting) - creating netlinking campaigns, based on key indicators (TF, CF, traffic, etc.). Show less

    • Project manager - Creator of First Step Away
      • Aug 2020 - Present

      Travel blog with guides and feedbacks. - Built a responsive website from scracth: domain name, hosting service, Wordpress setup and SEO tags (GA, GTM tags) - Changed html and CSS codes to improve UX and to solve technical issues - Developed an editorial strategy around pillar pages / clusters and priorized high potential contents - Wrote and optimised contents targeting specific keywords

    • France
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior SEO project manager
      • Jul 2021 - Jun 2022

      Madrid, Communauté de Madrid, Espagne I was in charge of the SEO strategy for multiple websites, in energy and moving sectors. - Analysed and monitored KPIs with reporting tables, defined goals - Monthly crawled websites to solve technical issues - Set up A/B tests and heatmaps, improved UX in order to increase conversion rate - Developed an editorial line and search for high traffic and business-oriented keywords - Created sitemaps, defined editorial calendar and managed SEO brief for freelance copywriters -… Show more I was in charge of the SEO strategy for multiple websites, in energy and moving sectors. - Analysed and monitored KPIs with reporting tables, defined goals - Monthly crawled websites to solve technical issues - Set up A/B tests and heatmaps, improved UX in order to increase conversion rate - Developed an editorial line and search for high traffic and business-oriented keywords - Created sitemaps, defined editorial calendar and managed SEO brief for freelance copywriters - Wrote and optimised mobile-friendly contents

    • Webmarketing & SEO Content Officer | V.I.E.
      • Jul 2019 - Jun 2021

      Madrid, Communauté de Madrid, Espagne

    • France
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Digital Project Manager
      • Sep 2017 - Dec 2017

      Région de Toulouse, France - Created online editorial contents - In charge of social media (Facebook, Instagram, LinkedIn)

    • Vietnam
    • Travel Arrangements
    • 1 - 100 Employee
    • Webmarketing Officer
      • Jul 2016 - Dec 2016

      Ho Chi Minh City, Vietnam - Wrote travel articles - Launched acquisition campaigns, through monthly newsletters (in French and English)

    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Communication & Webmarketing officer
      • Jan 2016 - Jun 2016

      Région de Paris, France - Built for scratch the new webiste with the company's own CMS - Launched acquisition campaigns with monthly newsletter (47.000 leads) and implemented A/B tests - Organised events like online conferences

    • Communication Manager
      • Sep 2014 - Dec 2015

      Neoma Business School - Rouen Inside Neoma Business School campus, Culture Connection is an association dedicated to welcome 400 foreign students per semestrer in Rouen.

    • France
    • Government Administration
    • 700 & Above Employee
    • PR & Communications Manager
      • Apr 2015 - Aug 2015

      Toulouse - Wrote press releases - In charge of a 7-member team to welcome guests during the festival

Education

  • NEOMA Business School
    Programme Grande Ecole (PGE), Master in digital marketing
    2014 - 2018
  • Universidad Del Pacífico - Ecuador
    Exchange semester, in Guayaquil campus (Ecuador)
    2017 - 2017
  • Lycée Saliège
    Classe préparatoire aux grandes écoles de commerce (ECE)
    2012 - 2014
  • Lycée Emilie de Rodat, Toulouse
    Baccalauréat ES
    2009 - 2012

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