Experience

Deel

• United States
• Human Resources Services
• 700 & Above Employee

• Director | Global Community Growth

  • May 2022 - Present



Airbnb

• United States
• Software Development
• 700 & Above Employee

• Head of Experiences | Middle East & Africa

  • Dec 2017 - Mar 2021

  Heading the new Airbnb Experiences & Trips business unit expansion in the Middle East & Africa. Managing a team of sales acquisition, community engagement and account managers.

• Business Expansion Lead | EMEA Experiences

  • Jun 2016 - Dec 2017

  Launched Airbnb Experiences in several cities like Paris, Dublin, Amman & Dubai. Airbnb Experiences are considered a new business unit. Supported the launch and expansion in markets like London, Cape Town, Marrakesh, Cairo, etc.

• Global Host Community Engagement & Growth Manager

  • Jan 2016 - Jun 2016

  I was fortunate enough to project manage the first ever Airbnb Oscailte – Irish Airbnb Open – that took place on 7 May 2016, where 250 Irish hosts gathered in our new Dublin office. It was our way of saying thank you to all those who open their doors to thousands of guests each year. Join our host community at https://www.airbnb.ie/dublin

• Global Hospitality Program Manager

  • Apr 2014 - Jan 2016

  Worked on several quality and engagement projects for our global Host community, from events, meet-ups, comms and setting up quality and recognition programs for hosts.



On

• Switzerland
• Sporting Goods Manufacturing
• 700 & Above Employee

• Head of Operations

  • 2021 - 2021

  Growing a global hospitality management department to lead initiatives that will shape spaces, behaviours, culture, employee and customer experiences in all On headquarters and stores. Designing innovative procedures that re-think human experiences optimising happiness. Heading community growth and activation, engaging employees, customers and athletes globally, while nurturing our vision of an ecosystem made of creatives, entrepreneurs and innovators sitting altogether in new On spaces. Heading HQ operations and overseeing global expansion and integration from general workplace management to events, conferencing and gastronomy including contract negotiation with partners, budgeting and planning. Show less



Emaco

• Beirut District, Lebanon

• Managing Partner

  • 2013 - 2014

  Managed off-shore global business expansion and client acquisition, focusing on APAC and MENA Managed off-shore global business expansion and client acquisition, focusing on APAC and MENA



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Consultant

  • 2012 - 2013

  Built a luxury industry strategy for the Asian market that was used to demonstrate to prospects and current clients the in-depth knowledge that Ogilvy and Mather has in that domain Built a luxury industry strategy for the Asian market that was used to demonstrate to prospects and current clients the in-depth knowledge that Ogilvy and Mather has in that domain



Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• EMEA & APAC Operations Manager

  • 2009 - 2012

  Responsible for all the Ralph Lauren media accounts, online and offline, covering EMEA & APAC with Gegm agency. Led a team of 5 people coordinating the retail and marketing seasonal communication production from press to marketing and retail advertisement Planned and organized the monthly advertising media production, liaising with several media agencies and magazine publishers for every country in the covered EMEA and APAC regions Responsible for all the Ralph Lauren media accounts, online and offline, covering EMEA & APAC with Gegm agency. Led a team of 5 people coordinating the retail and marketing seasonal communication production from press to marketing and retail advertisement Planned and organized the monthly advertising media production, liaising with several media agencies and magazine publishers for every country in the covered EMEA and APAC regions



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing & Product Development Intern

  • 2009 - 2009

  Developed and launched Hypnôse Senses, a new Lancôme feminine fragrance Managed the whole product lifecycle from the design of the bottle and package, the determination of the fragrance, the entire communication campaign, the visual merchandising to the worldwide launching Developed and launched Hypnôse Senses, a new Lancôme feminine fragrance Managed the whole product lifecycle from the design of the bottle and package, the determination of the fragrance, the entire communication campaign, the visual merchandising to the worldwide launching



Baboujka

• Milan

• Entrepreneur & Buyer

  • 2007 - 2009

  Chose the portfolio of product offerings and selected new strategic brands for the opening of a second Baboujka store to target customers between 20 and 35 years old Managed the buying of the seasonal shoes and bags collections and the visual merchandising of both stores Chose the portfolio of product offerings and selected new strategic brands for the opening of a second Baboujka store to target customers between 20 and 35 years old Managed the buying of the seasonal shoes and bags collections and the visual merchandising of both stores



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Human Resources Coordinator

  • 2005 - 2007

  Managed the medical and life insurance policy of all 300 BAT employees across the MENA region Developed operation systems to manage work-flow efficiently and ensure high quality medical services Managed the medical and life insurance policy of all 300 BAT employees across the MENA region Developed operation systems to manage work-flow efficiently and ensure high quality medical services