Chloé Ricaud

Brand Marketing Manager at We Are Knitters
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Bordeaux Metropolitan Area, FR
Languages
  • Français Native or bilingual proficiency
  • Espagnol Native or bilingual proficiency
  • Anglais Full professional proficiency
Skills

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Trini Jimenez

Chloe es una de las mejores profesionales que he encontrado en toda mi carrera de Marketing Online. Responsable de marketing y comunicación en el mercado francés. Se encarga a la perfección de la creación y supervisión de estrategias para consolidar la imagen pública y la reputación de la marca. Relaciones con medios y blogueros. Social Media, Branding, Eventos, Producto... Es una joven francesa todoterreno, muy trabajadora e implicada y con una gran mente creativa. Siempre dispuesta a escuchar y aporta ideas.

Guillaume Théaudière

Chloé has been an intern in my departement for 3 months in 2013. She has proven great social skills as well as proficiencies in the marketing and communication fields. She is curious, witty, positive and smiling. It' a pleasure to watch her career expanding and I'm confident that she is a future leader in the organisation that will be lucky to onboard her.

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Credentials

  • Fondamentaux du marketing numérique
    Google
    Dec, 2020
    - Nov, 2024

Experience

  • We Are Knitters
    • Spain
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Brand Marketing Manager
      • May 2022 - Present

      France, United States, UK, Australia, Germany, Netherlands, Denmark & Norway markets. In charge of all the strategy for these markets in order to grow the sales, leads & traffic: - Collaborations with brands, designers - PR: magazines, events - Social Media: Instagram +760k, Facebook +630k, TikTok, Pinterest, Linkedin - Influencers - B2C Trade shows - Marketplaces - Marketing actions France, United States, UK, Australia, Germany, Netherlands, Denmark & Norway markets. In charge of all the strategy for these markets in order to grow the sales, leads & traffic: - Collaborations with brands, designers - PR: magazines, events - Social Media: Instagram +760k, Facebook +630k, TikTok, Pinterest, Linkedin - Influencers - B2C Trade shows - Marketplaces - Marketing actions

  • Freelance
    • Consultant marketing
      • Dec 2020 - Present

      Helping brands with their: - Ads (Facebook Ads: strategy, budget, content, creas, copies, landing pages...) 💻 Your investment is important and your goal is to get the best ROI and the more conversions possible by creating good content for the leads you're reaching - Social Medias (Instagram, Facebook, Pinterest: strategy to grow, objectives, creas and videos ideas, results...) 📲 The right message, image at the right moment to get the most engagement and boost your traffic website and get more conversions - Brand Marketing (Collaborations, PR, Influencers...) 📸 It's important that influent people, magazines, brands say your products/services are the best for the audience you want to reach, to collaborate with brands that matches your values, image and get more brand power, conversions - Visual identity (logo, graphic charter, front) 🖼 Your image is the reflect of what you are: it's important to choose what you want people to think about you at the very first moment they discover your brand - Translations: FR > ES / ES > FR / EN > ES / EN > FR 🌍 Having a website with native content is important, because if people think you're local you win everything! - Newsletter: creating NL with interesting content, automation marketing with sequence emails by suscribing to the newsletter, analyzing datas (open rate, clics) - Workshops 🥢 I'm passionated about knitting and love to spread the knitting love everywhere by teaching how to knit and make cool, sustainable clothes Clients: We Are Knitters, The Yarn Lovers, Bonvague, The Needo, Surfcamp.fr, Sophilo, LaGrowthMachine Show less

  • theyarnlovers
    • Spain
    • Retail Apparel and Fashion
    • Brand Coordinator
      • Dec 2020 - Nov 2021

      - Purchases: looking for suppliers, negociate, buy and coordinate with logistics / warehouse - Brand image: logo creation, graphic charter - Marketing: Social Medias (Instagram: +8700 folllowers and +1000 publications with our hashtag #theyarnlovers in one year, Facebook, Pinterest, Youtube), Collaborations, Influencers, PR, Emailing (mailchimp), Ads (Facebook, Google: via an agency), Events: knitting workshop to learn to people how to knit - Design: in charge of designing all the creations for the brand: videos / pictures / banners - Website: maintain, change banners, product creations, A/B testing - Marketplace/B2B: Amazon, look for resellers - In charge of the general strategy of growth - Reporting, optimization of the budget Show less

  • Jimmy Lion
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Social Ads & Affiliate Manager
      • Aug 2019 - Dec 2020

      - In charge of Social Ads (Europe / United States / Mexico) on Facebook and Instagram: strategy, creation, optimization, budget, creative briefs with the design team to create content, performance analyzes and reports. - Influencers / content site affiliation management - In charge of negotiations and setting up of partnerships with native ads - In charge of maintaining the site: content, products, reports... (Magento 2, Google Analytics) - In charge of Social Ads (Europe / United States / Mexico) on Facebook and Instagram: strategy, creation, optimization, budget, creative briefs with the design team to create content, performance analyzes and reports. - Influencers / content site affiliation management - In charge of negotiations and setting up of partnerships with native ads - In charge of maintaining the site: content, products, reports... (Magento 2, Google Analytics)

  • We Are Knitters
    • Spain
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Social Ads / Performance Marketing Specialist
      • Nov 2017 - Jul 2019

      - Internal and external management of Social Ads (Facebook, Instagram, Snapchat, Pinterest...) in 12 countries: leads (up to 20k/month) / purchases / traffic campaigns. Budget management (up to 350k€/month)- External and internal SEM management- Push notification management- Trafic, sales, product analysis (Google Analytics, Tableau, Magento)

    • Marketing Associate
      • Nov 2014 - Nov 2017

      Business development and country manager for the French Market- Manage Marketing Campaigns: Collaborations: find and negociate commercial actions with Brands (co-branded kits for example), native ad, magazines online/offline... matching with our target for people to know us and capture new potencial customers (Printemps, Merci Paris, Balzac Paris, Comptoir Des Cotonniers, Do It In Paris...) / with Influencers in order to increase our visibility in the market and generate content on social medias / Billboard campaign in Paris "Voulez-vous tricoter avec moi ce soir ?" during 3 weeks in order to increase visibility in France and for Branding / In charge of the development and release of a new special product for the website: the 1st Knitting Box (90% of the initial stock sold the very first day)- Website Management: photos A/B testing, arrange and activate products, search improvements- Photo Shoots: manage shoots for the website - Community Manager: in charge of the content of Facebook, Twitter, Pinterest (International), Youtube- Marketplaces & retailers B2B management: sales representative for the French Market- PR: manage publications with magazine on and offline with the agency in order to spread good communication and being always in the press (Vogue.fr, TF1, Le Monde, 20 Minutes, Milk Magazine, ELLE...) and organize Events with press and influencers- Trade Shows: organization and participation (Worldwide: France most of the time but also International: New York, Zurich...) B2C: Fashion, DIY, Deco (Création et Savoir Faire, Vogue Knitting Live...) / B2B (Who's Next Paris)- KPIS analyzes in order to optimize and find new strategies to increase sales, traffic and Brand loyalty (Google Analytics, Supermetrics, Magento, Tableau, Qlikview...)French Market as 1st market of WAK in 2016 in traffic & sales Show less

  • IPG Mediabrands France
    • France
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Planning Assistant
      • Jun 2013 - Aug 2013

      Helping brands to invest their publicity budgets on Medias (Digital, OOD, TV, Radio, Press): - Target creations for brands - Search appropriate communication strategies for each of our customers or potential customers - Street interviews and studies to provide a general overview to our clients of what customers and providers think about their brand and explain our strategical ideas : Archetype, Prophesee, SIMM TGI, Adexpress, Matrix... - Story telling - Give strategical ideas to clients to have a better brand power - Monitoring and adequate execution of campaigns Show less

  • UM Worldwide
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Manager Assistant for Microsoft
      • Feb 2012 - Sep 2012

      - Competitive analysis for all advertiser's products : Windows phone, Windows 8, Internet explorer 9, Surface - Media investments monitoring : Adexpress, SIMM TIG - Business meeting with media experts to develop clients communication strategy - Businesss meetings about new technologies and Microsoft devices - Competitive analysis for all advertiser's products : Windows phone, Windows 8, Internet explorer 9, Surface - Media investments monitoring : Adexpress, SIMM TIG - Business meeting with media experts to develop clients communication strategy - Businesss meetings about new technologies and Microsoft devices

Education

  • Universidad Complutense de Madrid
    Formación continua en Marketing Digital de Moda
    2019 - 2019
  • Universidad Rey Juan Carlos
    1 Year - Business Administration, Marketing
    2013 - 2014
  • Université Paris X Nanterre
    Licence LEA (Langues Etrangères Appliquées) anglais espagnol, option communication, Langues étrangères et littératures, général
    2010 - 2014

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