Chloé Jacquet
Head Of Marketing Communication at ReportLinker- Claim this Profile
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Bio
Scott L.
Chloé has the depth of big company experience and the ability to execute in a small company/entrepeneurial budget. I worked with Chloé to set up our B2B marketing strategy and digital presence for Findout/Reportlinker and found her ability to juggle multiple projects and resources was amazing. It made a big difference in the pace of our product launch and go-to-market. I’d highly recommend Chloé as a Marketer and more importantly as a teammate!
Olivier du Chayla
Chloé is a smart, attentive, open minded and effective professional. I worked with Chloé on several issues, often in a tuff context, and despite the difficult circumstances, she has always delivered an outstanding job.
Scott L.
Chloé has the depth of big company experience and the ability to execute in a small company/entrepeneurial budget. I worked with Chloé to set up our B2B marketing strategy and digital presence for Findout/Reportlinker and found her ability to juggle multiple projects and resources was amazing. It made a big difference in the pace of our product launch and go-to-market. I’d highly recommend Chloé as a Marketer and more importantly as a teammate!
Olivier du Chayla
Chloé is a smart, attentive, open minded and effective professional. I worked with Chloé on several issues, often in a tuff context, and despite the difficult circumstances, she has always delivered an outstanding job.
Scott L.
Chloé has the depth of big company experience and the ability to execute in a small company/entrepeneurial budget. I worked with Chloé to set up our B2B marketing strategy and digital presence for Findout/Reportlinker and found her ability to juggle multiple projects and resources was amazing. It made a big difference in the pace of our product launch and go-to-market. I’d highly recommend Chloé as a Marketer and more importantly as a teammate!
Olivier du Chayla
Chloé is a smart, attentive, open minded and effective professional. I worked with Chloé on several issues, often in a tuff context, and despite the difficult circumstances, she has always delivered an outstanding job.
Scott L.
Chloé has the depth of big company experience and the ability to execute in a small company/entrepeneurial budget. I worked with Chloé to set up our B2B marketing strategy and digital presence for Findout/Reportlinker and found her ability to juggle multiple projects and resources was amazing. It made a big difference in the pace of our product launch and go-to-market. I’d highly recommend Chloé as a Marketer and more importantly as a teammate!
Olivier du Chayla
Chloé is a smart, attentive, open minded and effective professional. I worked with Chloé on several issues, often in a tuff context, and despite the difficult circumstances, she has always delivered an outstanding job.
Experience
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ReportLinker
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France
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Information Technology & Services
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1 - 100 Employee
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Head Of Marketing Communication
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Sep 2018 - Present
- Client acquisition (PPC, SEO, inbound marketing) & Client retention / engagement- Product strategy & offer definition- External and internal communication- Marketing Team Management / Member of the Executive BoardWith AI trained to uncover business contexts, map competitive environments and predict emerging trends, ReportLinker gives Market Intelligence Teams an unmatched advantage.The platform heavily relies on machine learning models trained to understand market insights (market size, forecast, market drivers) and company moves in the 4 key dimensions (strategy, finance, capabilities and resources), with unprecedented precision and scale.By using ReportLinker, intelligence teams can:- Reduce the risk of missing key data- Avoid information overload- Spot emerging trends- Get a 360 view on any topic in minutesView our 1-minute video to see what we can do for your company!http://ai.reportlinker.com/watchdemo Show less
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Online Marketing Manager
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Sep 2014 - Aug 2018
As Online Marketing Manager at Reportlinker.com, I’m in charge of the implementation of both acquisition and engagement strategies, based on a multi-channel approach :- email campaigns - customer experience optimization- content marketing- customers database analysis- social strategy- press relations
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American Express
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Rueil-Malmaison
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Senior Marketing Executive
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Apr 2012 - Aug 2014
Responsable de la stratégie et du développement de l'acquisition directe pour les cartes co-marquées AIR FRANCE KLM - AMERICAN EXPRESS : - Acquisition online : refonte des sites internet acquisition (Classique et premium), optimisation du search (SEO / SEM), création de vidéos, campagnes display (CPA & CPM), emailing - Marketing offline : mailings directs, création leaflets / flyers et PLV aéroports, inserts magazines… - Gestion du budget : suivi et contrôle du ROI (coût par acquisition), optimisation - Gestion du partenariat et de la relation American Express – Air France - Analyse des ventes, recommandations Show less
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Marcom Manager
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Oct 2010 - May 2012
Responsable des produits Windows Live Hotmail et Windows Live Messenger Définition et mise en place de la stratégie de la marque : développement de la notoriété, acquisition de nouveaux utilisateurs et fidélisation de l’audience - Mise en place de campagnes 360°: online (campagnes virales, bannières, jeux online, campagnes de parrainage, mini-site), et offline (cinema, print, affichage) - Marketing online : tactiques d’acquisition (deals de distribution, CPC & CPA, SEM & SEO), fidélisation et animation de l’audience (Social Media, gestion de tous les outils CRM, CPM) - Création de sites web dédiés - Coordination de tous les prestataires et gestion du budget Show less
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Momentum Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Manager
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Mar 2007 - Mar 2010
- Accompagnement global de marques pour leur communication 360 : réflexion stratégique, recommandations tactiques et media, proposition de nouveaux concepts publicitaires, mise en place et suivi des actions proposées - Conception et développement d’opérations promotionnelles ponctuelles, media et hors-media : recommandation, concept créatif, mise en place : création mini-site web avec relais web et radio / presse - Développement de réseaux de partenariats dans le cadre du lancement d’un nouveau produit - Lancement d’une nouvelle marque web - Création de kits de communication : supports grand public, supports d’aide à la vente - Développement new biz : coordination des appels d’offres avec suivi créatif, recommandations. Show less
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Momentum Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Executive
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2002 - 2006
- Coordination internationale : adaptations de campagnes internationales media et hors media, gestion des pays (Siemens, Pioneer, Compeed) - Mise en place d’opérations promotionnelles : suivi création, chaîne graphique, fabrication, relations avec les partenaires (LCL) - Suivi de campagnes : relations avec les supports (Chérie FM, Siemens) - Merchandising : gestion d’un programme de merchandising international : choix des articles, gestion logistique, communication du programme, mise en place d’un intranet Show less
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Amphenol Tuchel Electronics GmbH
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Région de Heilbronn, Allemagne
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Sales Marketing Trainee
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Feb 2000 - Aug 2000
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Education
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2001 - 2002
Université de Lille 1
DESS, Commerce International -
1997 - 2001
Université de Savoie
DESS, Commerce International
Community
