Chi Zhang

Analyst at The Silk Initiative
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Contact Information
us****@****om
(386) 825-5501
Location
Shanghai, China, CN
Languages
  • Chinese Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • SQL Challenge - Beginner
    Mode
    Dec, 2022
    - Nov, 2024

Experience

  • The Silk Initiative
    • China
    • Business Consulting and Services
    • 1 - 100 Employee
    • Analyst
      • Feb 2022 - Present

      Engaged in Consumer insight research ( qualitative and quantitative) for global brands who are seeking deeper understanding about Chinese consumers to expand in Chinese and APAC market (specifically pet food brand, personal care, premium ice cream and global beverage brand) - including trend capture, screener writing, FGD formulation, questionnaire preparation and reporting - debrief meetings with Clients in both global and local teams Engaged in Consumer insight research ( qualitative and quantitative) for global brands who are seeking deeper understanding about Chinese consumers to expand in Chinese and APAC market (specifically pet food brand, personal care, premium ice cream and global beverage brand) - including trend capture, screener writing, FGD formulation, questionnaire preparation and reporting - debrief meetings with Clients in both global and local teams

  • Delft University of Technology
    • Netherlands
    • Research Services
    • 700 & Above Employee
    • Graduation Project
      • 2018 - 2019

      Designed more engaging experience for the Dutch overweight group to record their daily food intake ▪︎ Literature research, deepen the understanding about the multiple factors of the overweight topic ▪︎ User research, analysis of contextual interviews and co-create workshop, mapping the user journey ▪︎ Developing concepts and prototyping iteratively, validation tests with target group in the final stage Designed more engaging experience for the Dutch overweight group to record their daily food intake ▪︎ Literature research, deepen the understanding about the multiple factors of the overweight topic ▪︎ User research, analysis of contextual interviews and co-create workshop, mapping the user journey ▪︎ Developing concepts and prototyping iteratively, validation tests with target group in the final stage

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Disruptive Innovator
      • Sep 2016 - Feb 2017

      This project is innitiated by the Food Solutions department to infuse design thinking into the development of food products responding to the lifestyle trend of millennials. ▪︎ Market research & user interviews, Persona definition, one-day Customer Journey Mapping, Design guidelines & Statements formulation ▪︎ Actively involving employees in the brainstorming workshops ▪︎ Connecting related departments (marketing, nutrition etc.)to provide relevant knowledge for the development of concepts iteratively ▪︎ Digital modeling and prototyping for quick test of potential concepts with target users Show less

  • ING
    • Netherlands
    • Banking
    • 700 & Above Employee
    • Interactive Technology Design Project
      • Feb 2016 - Jun 2016

      Applied the approach of iterative prototyping and testing in this project, our group came up with a connected experience concept “Dreaminder” to encourage customers of ING Bank to manage their daily expenses in an engaging and interactive way Applied the approach of iterative prototyping and testing in this project, our group came up with a connected experience concept “Dreaminder” to encourage customers of ING Bank to manage their daily expenses in an engaging and interactive way

  • Delft University of Technology
    • Netherlands
    • Research Services
    • 700 & Above Employee
    • Usability Testing and User experience assessment in Design
      • Feb 2016 - Jun 2016

      Redesigned Sharp Combination-oven of its workflow and user interface through conducting two rounds of contextual user testing, with qualitative and quantitative approaches ▪ Mainly responsible for seting up the usability test plan, concept development and analysis of user test results Redesigned Sharp Combination-oven of its workflow and user interface through conducting two rounds of contextual user testing, with qualitative and quantitative approaches ▪ Mainly responsible for seting up the usability test plan, concept development and analysis of user test results

  • Gispen
    • Netherlands
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Lighting design project for the Gispen Inspiration Center
      • Sep 2015 - Feb 2016

      Designing the lighting plan for the new Inspiration Center in the Netherlands Designing the lighting plan for the new Inspiration Center in the Netherlands

Education

  • Delft University of Technology
    Master's degree, Design for interaction
    2015 - 2019
  • Politecnico di Milano
    Master's degree, design&engineering
    2014 - 2015
  • Northwestern Polytechnic University (CN)
    Bachelor of Engineering (BE), Industrial and Product Design
    2010 - 2014
  • Tunghai University
    Bachelor's degree, Industrial and Product Design
    2013 - 2013

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