Chitresh Sinha
Founder at The Plated Project- Claim this Profile
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Topline Score
Bio
Ankur Gupta
The team at Chlorophyll were extremely helpful in our journey for a new brand identity and this identity they came up from doing research from our employees and customers and understood what we stood for. I would recommend Chlorophyll to anyone who is looking for a new identity or to figure out if they are on the right path, there energy, intellect and focus really brings brand thinking in the organization alive.
Jasrita Dhir
Chitresh is mature beyond his years. His is a rare blend of wisdom and hunger. Even in crunch situations, Chitresh doesn’t depart from his zen-like composure. He immerses himself into the brief fully and then applies all the learning gathered through various experiences.
Ankur Gupta
The team at Chlorophyll were extremely helpful in our journey for a new brand identity and this identity they came up from doing research from our employees and customers and understood what we stood for. I would recommend Chlorophyll to anyone who is looking for a new identity or to figure out if they are on the right path, there energy, intellect and focus really brings brand thinking in the organization alive.
Jasrita Dhir
Chitresh is mature beyond his years. His is a rare blend of wisdom and hunger. Even in crunch situations, Chitresh doesn’t depart from his zen-like composure. He immerses himself into the brief fully and then applies all the learning gathered through various experiences.
Ankur Gupta
The team at Chlorophyll were extremely helpful in our journey for a new brand identity and this identity they came up from doing research from our employees and customers and understood what we stood for. I would recommend Chlorophyll to anyone who is looking for a new identity or to figure out if they are on the right path, there energy, intellect and focus really brings brand thinking in the organization alive.
Jasrita Dhir
Chitresh is mature beyond his years. His is a rare blend of wisdom and hunger. Even in crunch situations, Chitresh doesn’t depart from his zen-like composure. He immerses himself into the brief fully and then applies all the learning gathered through various experiences.
Ankur Gupta
The team at Chlorophyll were extremely helpful in our journey for a new brand identity and this identity they came up from doing research from our employees and customers and understood what we stood for. I would recommend Chlorophyll to anyone who is looking for a new identity or to figure out if they are on the right path, there energy, intellect and focus really brings brand thinking in the organization alive.
Jasrita Dhir
Chitresh is mature beyond his years. His is a rare blend of wisdom and hunger. Even in crunch situations, Chitresh doesn’t depart from his zen-like composure. He immerses himself into the brief fully and then applies all the learning gathered through various experiences.
Credentials
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Enterprise Design Thinking Practitioner
IBMJun, 2020- Sep, 2024 -
Hello Design Thinking
IDEOMay, 2020- Sep, 2024
Experience
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The Plated Project
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India
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Retail
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1 - 100 Employee
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Founder
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Apr 2021 - Present
Founded The Plated Project, a unique D2C impact brand that uses art to help end hunger. In less than a year, the brand has sponsored over 500,000 meals for the under-privileged. We've also built a thriving digital community and have worked with brands like Marriott International and Art Basel to create one-of-a-kind art initiatives to raise awareness about social issues.Regularly work with brands, influencers, artists, content creators and art enthusiasts to create innovative campaigns that raise awareness about hunger.
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chlorophyll brand & communications consultancy
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India
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Advertising Services
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1 - 100 Employee
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Head of innovation & VP, brand strategy
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Jul 2017 - Present
Established chlorophyll innovation lab, India's first dedicated innovation collective with an ecosystem of 800+ innovators from across the world. The aim of the lab is to solve complex brand and business problems in un-conventional ways.Currently building proprietary design thinking and innovation led models to ready brands and businesses for the integrated world of the future. Some call-outs from the journey so far:Led large-scale global branding and marketing innovation projects in Singapore, Hong Kong, UK and India.Implemented user-centred design thinking to create 20+ integrated brand and marketing campaigns for clients.Conduct innovation and strategy sprints with CXO’s to optimise marketing spends and to embed design thinking into marketing and communication programs.Some of the world's firsts that we've created: 1. An integrated consumer marketing campaign in APAC for Marriott International built of the unique efforts of the internal team during the first covid wave. 2. The world's first emotive mix-o-bot - HIC. Designed to initiate conversations around the connections between real and digital connections.3. The world's first inspiration medal - Tata Mumbai Marathon. An IP that was awarded globally and is now being considered for licensing to other global marathon majors.4. The Plated Project - a unique D2C brand created to use art to fight world hunger.5. The Mumbai Portal - The world’s first immersive portal that connected Mumbai to 20 other countries around the world.
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Vice President - brand strategy and planning
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Mar 2015 - Jul 2017
Worked on over 18 projects across APAC, Africa, USA and India.These included brand creation, architecture design, integrated marketing planning and brand experience assignments. Conducted brand and marketing strategy workshops for CXO's. Led brand strategy, planning and consumer insighting teams to initiate new digital brand and marketing offerings to enable the company’s digital transformation.Worked on interesting consumer insighting projects using a mix of neuroscience, trend-spotting, ethnography and traditional research.Key clients: Goa Tourism, Fortis Healthcare, Tata Mumbai Marathon, Sterling Holidays, Vishal Mega Mart, Inorbit
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Senior Manager - Brand Strategy & Planning
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Aug 2010 - Mar 2015
Worked on all aspects of brand startegy and creative exexution for over 20 different brands which include MERU, Cargill Foods, HOMESHOP18, NCPA(Mumbai), Aadhaar, IMImobile, Social Media Week, Airtel Delhi Half Marathon.
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eClerx
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India
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Information Technology & Services
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700 & Above Employee
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marketing analytics Manager
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Apr 2009 - Aug 2010
Managed a team of 30 to deliver global brand, marketing and sales analytics to Dell.Led data-driven insighting, A/B testing of marketing campaigns, ROI metrics and analytical effectiveness tracking for all consumer campaigns by Dell.Devised a predictive analytics model for Dell's SMB teams to improve lead conversion by 15%.Supervised business development, project transitions, crisis management and quality improvement efforts to successfully retain clients and grow billings. Managed a team of 30 to deliver global brand, marketing and sales analytics to Dell.Led data-driven insighting, A/B testing of marketing campaigns, ROI metrics and analytical effectiveness tracking for all consumer campaigns by Dell.Devised a predictive analytics model for Dell's SMB teams to improve lead conversion by 15%.Supervised business development, project transitions, crisis management and quality improvement efforts to successfully retain clients and grow billings.
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Sify
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IT Services and IT Consulting
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Summer Intern
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Apr 2008 - Jun 2008
Worked on the launch and marketing strategy for a new VoIP enabled product with the VP of the company. Worked on the launch and marketing strategy for a new VoIP enabled product with the VP of the company.
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Tech Mahindra
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IT Services and IT Consulting
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700 & Above Employee
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Software Engineer
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Sep 2004 - Jun 2007
Successfully performed on eight different projects and made a team leader within just a yearManaged a team of five members for one year with zero client escalations Successfully performed on eight different projects and made a team leader within just a yearManaged a team of five members for one year with zero client escalations
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Education
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2007 - 2009
Goa Institute of Management (GIM)
Master of Business Administration (MBA) -
2000 - 2004
Padre Conceicao College of Engineering
B.E
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