Experience

4Cabling Australia

• Australia
• Electrical Equipment Manufacturing
• 1 - 100 Employee

• CEO

  • Jul 2018 - Present

  Sydney, Australia

• Sales Director

  • Mar 2013 - Present

  Sydney, Australia Board Director & Director of Sales 4Cabling is Australia’s leading distributor of structured cabling products. As a member of the company’s Board, I have a significant influence on the company’s strategic direction. As Director of Sales, I am accountable for revenue and profit growth, managing supplier relationships, managing risk, setting and managing sales budgets, forging strategic alliances with companies that complement the business and provide value to customers. I… Show more Board Director & Director of Sales 4Cabling is Australia’s leading distributor of structured cabling products. As a member of the company’s Board, I have a significant influence on the company’s strategic direction. As Director of Sales, I am accountable for revenue and profit growth, managing supplier relationships, managing risk, setting and managing sales budgets, forging strategic alliances with companies that complement the business and provide value to customers. I developed an Omni-channel business model which enabled the company to access all verticals, accommodated the diverse purchasing preferences of customers and enabled the business to cater to end customers and channel partners. This model also enabled the company to transact directly with both channels to increase customer stickiness while providing complete control throughout the value chain. The company has achieved double digit revenue and GP growth year-on-year and 70% of the company’s revenue is now derived from company branded products. I re-structured the company to enable it to become more profitable and provide clear career paths for employees, introduced an incentive plan which motivated sales staff to exceed their targets. I also forged relationships with overseas and local suppliers to increase profitability through supplier consolidation, improving product quality, elevating compliance with industry standards, reducing manufacturing lead times, negotiating credit terms that ensured quality while improving cash flow and forging relationships with local suppliers to fill the gap in the product range to optimise customer stickiness. Web revenue has increased three-fold by selecting the most effective back-end, overhauling the website’s layout and content to improve usability and facilitate purchase decisions, optimising the paid ad words campaign, adding re-marketing and shopping cart abandonment tools, promoting “Trade Program” online, segmenting and targeting the customer base.



MSS Data Solutions

• Australia
• Computer Networking Products
• 1 - 100 Employee

• National Sales Manager

  • Apr 2012 - Feb 2013

  Sydney, Australia Legend provided PC peripherals & IT products for data rooms, application memory manufacturers, and was master distributor for Hitachi storage solutions. I provided the strategic direction to enable the company to increase its footprint with NBN, Tier 1 telcos and data centres and ensured that the company’s products and solutions were specified at an end user level. The company’s footprint in data was increased by shifting the traditional customer base of memory buyers to data… Show more Legend provided PC peripherals & IT products for data rooms, application memory manufacturers, and was master distributor for Hitachi storage solutions. I provided the strategic direction to enable the company to increase its footprint with NBN, Tier 1 telcos and data centres and ensured that the company’s products and solutions were specified at an end user level. The company’s footprint in data was increased by shifting the traditional customer base of memory buyers to data, fibre and IT infrastructure cabling customers and offering a 20 year performance warranty. As a result, the company developed a reputation as a leading supplier of copper, fibre & racks. Integrating MSS Fibre Systems and Ecco Pacific into the business added to the company’s bottom and top lines and forging alliances with key participants in the NBN, Tier 1 Telco & Data Centre sectors enabled the company to achieve a more substantial presence in the market. I secured accounts to supply racks & fibre equipment to the bid for the Optus 4G roll out and large rollouts of Racks, Fibre & Cat6A cabling through various channel partners. This included the Fiona Stanley Hospital in Perth, Vodafone, Optus, Railcorp, McDonalds (national roll out), the Departments of Education and Defence, and Fiji Telecom. Show less



MSS Data Solutions

• Australia
• Computer Networking Products
• 1 - 100 Employee

• Manager - Outbound Sales

  • Nov 2005 - Feb 2012

  I exceeded individual and group sales targets every year, expanded the company’s product range, shifted the focus of sales staff from high volume low margin products to high margin products. The company’s bottom line was significantly improved by identifying new lower cost overseas suppliers and by consolidating suppliers.



CABAC

• Australia
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Account Manager

  • Apr 2004 - Oct 2005

  Sydney, Australia



Energy

• Executive

  • Feb 2004 - Apr 2004

  Sydney, Australia



Systems Technology Group

• Business Manager

  • Jan 1997 - Dec 2003

  Mumbai Area, India



Crystal Solutions Pvt Ltd

• Business Manager

  • Jan 1996 - Dec 1996

  Mumbai Area, India



Crystal Solutions Pvt. Ltd

• Marketing Executive

  • Jan 1995 - Dec 1995

  Mumbai Area, India