Experience

Brooklyn Delhi

• United States
• Food & Beverages
• 1 - 100 Employee

• Founder

  • Oct 2013 - Present

  Brooklyn Delhi - Indian-American food brand inspired by my family's recipes. Our products are distributed nationally in the US and Canada: http://brooklyndelhi.com. Find us at Whole Foods and in Blue Apron meal kits among others. Featured in Saveur, Food & Wine, Zagat, New York Magazine. My Cookbook & Food Writing: I am the author of Vibrant India: Fresh Vegetarian Recipes from Bangalore to Brooklyn (Penguin Random House, March 2017). I am a freelance food writer with previous work in Saveur, Bon Appetit, Serious Eats, and more. Show less



Consultant/Freelance

• Machinery Manufacturing
• 1 - 100 Employee

• Digital Marketing Consultant

  • Oct 2013 - Jan 2017

  I have over a decade of experience working in digital marketing with brands in the following areas on the agency side (Tribal DDB, Universal Studios, McDonald's, Coca-Cola) and client side (American Express, DoubleClick, AT&T, etc.) & hold an MBA with a specialization in Marketing from NYU Stern: • branding & marketing strategy • newsletter & email campaigns • community development • content creation & copywriting • social media (Instagram, Pinterest, Twitter, Facebook) • blogging • podcasting *Featured in We Are NY Tech: http://wearenytech.com/296-chitra-agrawal-director-of-marketing-cinchcast-blogtalkradio-founder-the-abcd-s-of-cooking Show less



BlogTalkRadio

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Director of Marketing

  • Jun 2011 - Oct 2013

  • Spearhead branding and marketing efforts to grow awareness and site traffic to BlogTalkRadio.com, podcasting platform and network with currently 21MM unique monthly visitors & 15K hosts. • Shaped brand look & feel through creation of first BlogTalkRadio explainer video, site redesign that launched in Jan, 2013 and BlogTalkRadio media kit. • Launched and host BlogTalkRadio University, a weekly educational audio program on podcasting with over 600K listens, featuring guests from the BlogTalkRadio host community & industry experts like Guy Kawasaki. • Conceived and host Storytellers podcast, a branded BlogTalkRadio weekly podcast attracting over 1MM listens with guests including Tony Bennett, Dana Cowin (Food & Wine), Amy Jo Martin and Frank Black (Pixies). • Manage all email marketing and communication streams and newsletters to a population of over 250K hosts and listeners using Mailchimp, Sailthru and Marketo systems; launched first daily email newsletter to listeners. • Liason with and promote BlogTalkRadio talent such as Tavis Smiley, PandoDaily, Columbia Journalism and develop brand identities for popular, but lesser known BlogTalkRadio hosts. • Curate user-generated content for homepage features, daily newsletter and for syndication on TuneIn and iTunes. • Revamped social media presence for the brand (Twitter: 47K+; Facebook: 33K+). • Write promotional and marketing copy and blog about new site releases, host highlights and podcasting tips. Show less



American Express

• United States
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Sep 2007 - Jun 2011

  • Developed and drove web marketing & media strategy for American Express Travel agencies. • Launched the first website to focus on the expertise of American Express travel agents. • Managed travel partners and marketing strategy for 30 travel destination campaigns ($5MM budget) across direct mail, print, web and point-of-sale. • Formulated communication and audience targeting strategy, utilizing customer segmentation analysis, spending behavior data, focus group/survey insights and industry/competitive trends. • Served as Sr. Editor on Escape Magazine, travel publication with circulation of 1MM Cardmembers. • Developed and launched online marketing toolkit for travel agency owners (1.6MM impressions in 1st year). Show less



Tribal DDB

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive

  • 2003 - 2005

  • Developed and implemented integrated online advertising strategies for major mortgage provider client (Super Bowl ad campaign in 2004) with budget of $50MM. • Launched and managed client’s first online Spanish language campaign. • Presented strategies to client and coordinated media, creative and production depts. for campaign execution. • Guided strategy for multi-million dollar media deals for publishers such as AOL and MSN and corporate sponsorships with Major League Baseball, the NFL, and Antiques Roadshow. Show less



DNA Studio

• Marketing Associate

  • 2002 - 2003

  • Developed grassroots interactive marketing strategies for entertainment clients such as 20th Century Fox, Universal, Sony Pictures and The WB and consumer brand clients such as Coca-Cola, McDonald’s and Anheuser Busch. • Launched an online street team for The WB's Smallville that garnered 15,000 members in its first 2 weeks. • Developed grassroots interactive marketing strategies for entertainment clients such as 20th Century Fox, Universal, Sony Pictures and The WB and consumer brand clients such as Coca-Cola, McDonald’s and Anheuser Busch. • Launched an online street team for The WB's Smallville that garnered 15,000 members in its first 2 weeks.



UBS Investment Bank

• Investment Banking
• 1 - 100 Employee

• M&A Investment Banking Analyst

  • Jul 2001 - Jul 2002

  Performed financial analysis and valuation for mergers and acquisitions in the tech sector. Performed financial analysis and valuation for mergers and acquisitions in the tech sector.