Experience

OrangeTrail

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• • Jan 2023 - Present

• • Jun 2021 - Jan 2023

  OrangeTrail helps organisations improve the way they collaborate, engage and connect. We do this by running change and innovation programs, large internal communication campaigns, and by helping teams adopt technology to work smarter.


Blinkist
• Germany
• E-Learning Providers
• 100 - 200 Employee
• Book Selection Researcher

  • Sep 2021 - Feb 2022
• • Nov 2019 - Jun 2021

  - Condensing key insights from best-selling non-fiction into content users can consume in 15 minutes or less.- Creating clear, engaging, and informative content for an award-winning app​.

• • Nov 2020 - Dec 2020

  - Curating in-app collections and learning paths for specific topics.



Digital Society School

• Netherlands
• Design Services
• 1 - 100 Employee

• Digital Transformation Design Researcher

  • Sep 2020 - Jan 2021

  - Designing a ​tool for culturally inclusive mental health​. - Planning and conducting interviews, observations, and co-creation workshops with users and stakeholders. - Sprint planning, stakeholder and user journey mapping. - Collaborating and working in multi-disciplinary teams. - Designing a ​tool for culturally inclusive mental health​. - Planning and conducting interviews, observations, and co-creation workshops with users and stakeholders. - Sprint planning, stakeholder and user journey mapping. - Collaborating and working in multi-disciplinary teams.



JUMO.WORLD

• Recreational Facilities

• Customer Intelligence Analyst

  • Jul 2018 - May 2019

  - Planning content for a customer education platform. - Running on-the-ground user testing and recommending improvements in the user experience and content. - Writing customer success stories​ to showcase the impact of various products. - Delivering educational modules on company operations and business-related topics for an employee learning platform. - Successfully planning and coordinating internal customer-centricity initiatives​ to connect employees with customer experiences. - Supporting customer research design, project management, and market research for fintech products in African markets. Show less



Nona Creative Pty Ltd

• Discovery Team

  • Jan 2017 - Feb 2018

  - Co-designing the user journey for a ​gamified mobile campaign created for a leading financial services provider. - Writing copy for the above-mentioned campaign, and ensuring that the messaging and tone resonated with the target market. - Managing the content for an energy-trading app redesign. Ensuring relevant content was included and refined when necessary. - Working in an agile environment, and participating in discovery workshops, user research, ideation, and lo-fi prototyping. - Co-ordinating and scheduling company newsletters and blog content. Show less



The Publishing Partnership

• Media Production
• 1 - 100 Employee

• • Jul 2016 - Dec 2016

  - Supporting content management for an online health platform launched by a leading beauty, health, and mother and baby retailer.- Planning and creating health content, including an A-Z of medical conditions and sections on prevalent conditions such as pregnancy, heart disease, and depression.- Commissioning and copy-editing articles for the aforementioned health platform.

• • Jul 2015 - Jun 2016

  - Creating and scheduling social media content and campaigns for a leading beauty, health, and mother and baby retailer.- Establishing relationships with local influencers and overseeing influencer campaigns.- Managing a community of 450,000 Facebook fans and over 80,000 Twitter followers.- Collaborating with designers to create impactful visual assets and artwork for social media campaigns.- Planning, commissioning, and editing a ​beauty supplement.​

• • Jun 2014 - Jun 2015

  - Developing content ideas, writing articles, and sourcing products and images for multiple customer publications.- Planning and producing a quarterly newsletter.


ELLE Decoration South Africa
• South Africa
• Book and Periodical Publishing
• Online Intern

  • Jun 2013 - Aug 2013

Associated Media Publishing
• South Africa
• Book and Periodical Publishing
• 1 - 100 Employee
• Editorial Intern at Marie Claire SA

  • Nov 2012 - Apr 2013

University of Cape Town
• South Africa
• Higher Education
• 700 & Above Employee
• Tutor (History & Theory of Architecture)

  • Feb 2012 - Jun 2012