Senior Analytics Consultant

• Nov 2023 - Present

Consultant

• Jan 2023 - Oct 2023

• Planning and executing CRM projects to cross-sell and upsell using CRM strategy, cluster analysis, and predictive analytics. • Develop and implement data-driven strategies to improve customer engagement and loyalty. • Present findings and recommendations to senior management and stakeholders • Work with CRM stakeholders and managers to understand program objectives and create and maintain weekly and monthly reports for measuring performance. • Assist with the mentorship and… Show more • Planning and executing CRM projects to cross-sell and upsell using CRM strategy, cluster analysis, and predictive analytics. • Develop and implement data-driven strategies to improve customer engagement and loyalty. • Present findings and recommendations to senior management and stakeholders • Work with CRM stakeholders and managers to understand program objectives and create and maintain weekly and monthly reports for measuring performance. • Assist with the mentorship and development of five Data Scientists.

Senior Associate

• Sep 2021 - Dec 2022

• Performed EDA and feature engineering to do the analysis on the surrogate product, inform the development of statistical models and generate, and improve model performance and flexibility. • Developed test and control scenarios to help measure the incremental impact of CRM programs. • Prepared recommendation models to communicate the right product to the right customers, basis the purchase history of the customers and increase lift and incremental revenue. • Conducted ad hoc analyses… Show more • Performed EDA and feature engineering to do the analysis on the surrogate product, inform the development of statistical models and generate, and improve model performance and flexibility. • Developed test and control scenarios to help measure the incremental impact of CRM programs. • Prepared recommendation models to communicate the right product to the right customers, basis the purchase history of the customers and increase lift and incremental revenue. • Conducted ad hoc analyses to support business decisions and identify areas for improvement. • Analyzed customer data and develop reports to track and measure key performance indicators (KPIs) such as customer repurchase rate, attach rate, incremental revenue etc. • Lead projects, monitor trends, provide recommendations, and work closely with clients’ CRM business units as well as senior leadership.

Senior Associate- Sales and Operations Planning

• Jul 2019 - Sep 2021

• Predict demand volume based on historical trend and client feedback and manage the supply of resources required for the same. • Prepared the Cost model for projecting the CPS & CPK for each facility and track the cost as per the target. • Designed the capacity calculation model for all the first mile centers that flagged the centers that needed relocation or volume capping for clients. • Prepared the Business model to evaluate the manpower for the First mile & Mid mile centers using… Show more • Predict demand volume based on historical trend and client feedback and manage the supply of resources required for the same. • Prepared the Cost model for projecting the CPS & CPK for each facility and track the cost as per the target. • Designed the capacity calculation model for all the first mile centers that flagged the centers that needed relocation or volume capping for clients. • Prepared the Business model to evaluate the manpower for the First mile & Mid mile centers using TMS, network connections, layout etc. • Conducted regression analysis on the relationship between the pickup requests, shipments picked up and the manpower used for all first mile centers that reduced pickup failures by 12%. • ·Used predictive analytics and data mining techniques to forecast the projections for first mile centers and mid mile with around 80% accuracy.

Associate - B2B Engineering

• Aug 2018 - Jun 2019

• Optimized the Carting and Linehaul Supply Chain Network to reduce the service failures due to network design from 4.4% to 0.3% for B2B Service by planning new line hauls, increasing capacity and introducing new routes. • Reduced the Carting CPK by 26% in 6 Months by planning multiple trips, improving vehicle utilization by 15% direct connections to Hub reducing processing and handling cost too. Cost impact was almost 8M. • Collaborated with Business Development Team on designing the… Show more • Optimized the Carting and Linehaul Supply Chain Network to reduce the service failures due to network design from 4.4% to 0.3% for B2B Service by planning new line hauls, increasing capacity and introducing new routes. • Reduced the Carting CPK by 26% in 6 Months by planning multiple trips, improving vehicle utilization by 15% direct connections to Hub reducing processing and handling cost too. Cost impact was almost 8M. • Collaborated with Business Development Team on designing the HYBRID Process and Network and evaluated the cost in sync with the Client's Supply Chain JIT Network. • Developed a model to predict the “Expected Shipments” using network design to ensure advanced efficient planning of manpower and vehicles. SL's improvement due to this were 4-6% and Ad-hoc CPK reduction was Rs. 0.12

Process Expert

• Sep 2016 - Aug 2018

Coordinated and analysed client's business requirements and processes through document analysis, workshops and workflow analysis. • Worked for the special designing of the process for few clients like H&M where forward and reverse movement was to be managed or Samsung, where had to design the new process involving packaging and calculation of cost and implementation of the same. • Worked on the implementation and testing of new projects. This included Cheque or DD flow along with POD, QC… Show more Coordinated and analysed client's business requirements and processes through document analysis, workshops and workflow analysis. • Worked for the special designing of the process for few clients like H&M where forward and reverse movement was to be managed or Samsung, where had to design the new process involving packaging and calculation of cost and implementation of the same. • Worked on the implementation and testing of new projects. This included Cheque or DD flow along with POD, QC process implementation etc. • Organized various workshops and conducted training sessions for operations teams PAN India on the new processes, coordinated for successful executions. Show less Coordinated and analysed client's business requirements and processes through document analysis, workshops and workflow analysis. • Worked for the special designing of the process for few clients like H&M where forward and reverse movement was to be managed or Samsung, where had to design the new process involving packaging and calculation of cost and implementation of the same. • Worked on the implementation and testing of new projects. This included Cheque or DD flow along with POD, QC… Show more Coordinated and analysed client's business requirements and processes through document analysis, workshops and workflow analysis. • Worked for the special designing of the process for few clients like H&M where forward and reverse movement was to be managed or Samsung, where had to design the new process involving packaging and calculation of cost and implementation of the same. • Worked on the implementation and testing of new projects. This included Cheque or DD flow along with POD, QC process implementation etc. • Organized various workshops and conducted training sessions for operations teams PAN India on the new processes, coordinated for successful executions. Show less