Experience

Wavemaker South Africa

• South Africa
• Advertising Services
• 1 - 100 Employee

• Business Unit Head

  • Feb 2022 - Present

  Colgate | Palmolive RSA• Managing the account / portfolio• The profitability of on the account / portfolio• Positively driving growth through the sale of Out-of-scope services• Use of Provocative Planning Tools and WM Operating System • Ensuring the integration and process flow throughout planning, booking and implementation

• Client Lead

  • Apr 2020 - Jan 2022

  Digital Strategic / Client Lead on Colgate | Palmolive RSA



The MediaShop

• South Africa
• Advertising Services
• 100 - 200 Employee

• Digital Strategist

  • May 2015 - Mar 2020

  Had the pleasure of working on some of the most exciting brands - Nandos SA, LG, Sasol, SAA, Schneider, Sodastream, Stihl, Westbrooke, EBM, National Lottery and Sun Bet Had the pleasure of working on some of the most exciting brands - Nandos SA, LG, Sasol, SAA, Schneider, Sodastream, Stihl, Westbrooke, EBM, National Lottery and Sun Bet



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Strategic Implementation - MTN SA

  • Jun 2014 - Apr 2015

  Digital Strategy and Implementation on MTN SA Digital Strategy and Implementation on MTN SA



Lighthouse Digital

• Advertising Services
• 1 - 100 Employee

• Strategic Media Planner & Buyer - FNB SA

  • Jun 2011 - May 2014

  Working with Clients & Account managers to understand client business objectives and advertising strategy. Analyse and develop media strategy. Making decisions on the best form of media for specific clients and campaigns. This is based on obtained clear brief from channel analysis and prioritisation based on client segmentation. (Undertaking research and analysing data using specialist industry resources) Identifying target audiences and analysing their characteristics, behaviour and media habits. Presenting proposals, including cost schedules, to clients. Recommend media mix and timing of all media budget setting. Establish effective frequency levels and corresponding budget thresholds to meet communication objectives. Making and maintaining good effective contacts with media owners. Managing client relationships to build respect and trust in my judgement. Evaluating the effectiveness of campaigns in order to inform future campaigns Show less

• Online Campaign Manager

  • Apr 2010 - Jun 2011

  Ad campaign trafficking: Set-up, implement and run mobile advertising campaignsManage and optimize campaign performance dailyCore focus will be daily reporting and analyticsManage campaign objectives and make recommendations to ensure campaign goals are met Work closely with clients, pro-actively managing artwork, material, deadlines and performanceSet up and maintain ad serving technology platformActively manage the relationship with the client and find ways to grow existing accountAttend occasional meetings with client and weekly meetings with teamStay abreast of current industry trends and technologyOffer great client service to clientEnsure that all new campaigns placed are tested and are fully operationalReporting and resolving of problems with campaigns/ systems etcReport inconsistencies immediately when detectedCompile and supply daily, weekly and monthly campaign reports for ClientsIntegrated Post campaign data review and reportingArchiving and admin - campaign records and reports post closure Show less



DQA

• Portugal
• Design
• 1 - 100 Employee

• Online Ad Operator

  • Feb 2008 - Apr 2010

  Worked on International MSN accounts. Working with third party ad servers (DoubleClick, Atlas, Eyeblaster, etc) Worked on International MSN accounts. Working with third party ad servers (DoubleClick, Atlas, Eyeblaster, etc)



DQ&A South Africa

• Online Ad Operator

  • 2008 - 2010

  History of working with third party ad servers (DoubleClick, Atlas, Eyeblaster etc) History of working with third party ad servers (DoubleClick, Atlas, Eyeblaster etc)