Experience

tramplus

• Hong Kong
• Education Administration Programs
• 1 - 100 Employee

• Assistant Manager

  • Jul 2021 - Present



Hong Kong Tramways

• Hong Kong
• Rail Transportation
• 1 - 100 Employee

• Senior Officer

  • Jan 2021 - Present

  Be the project & creative lead for various groundbreaking campaigns- Anniversary celebrations (e.g. Guinness World Record Award Ceremony, #DingDing115yrs Satellite Exhibition)- Art projects (e.g. In collaboration with HK Philharmonic Orchestra; HK Walls, #ddHK)- Community projects (e.g. In collaboration with Leica, OneBite Studio)Unleash business potentials of adopting new branding strategies- Initiate the Pantone “HK Tram Green” - Initiate the 1st F&B merchandize that leads to a huge success in partnership business (i.e. crossovers with 50+ industry-leading brands in 3 years)- Initiate the 1st Mascot that leads to a surge in popularity among young & family marketsSafeguard & enhance brand image in 360 degrees- Active social content planning & development- Oversee corporate PR - Induce new internal PR initiatives - Initiate & handle CSR projects (w/ SPCA, FairTaste, Food for Good, YMCA)

• Officer

  • Apr 2018 - Dec 2020



Cheil Worldwide

• South Korea
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Jul 2016 - Aug 2017

  Manage citywide launch campaigns for MNCs - Ensure a smooth execution within a tight timeline - Handle creative briefs & outputs for both ATL & BTL deliverables - Safeguard production quality (e.g. photo-shooting, TVC production, video editing, visual retouching, etc.) - Facilitate communications among internal & external parties - Engage in new pitching for new accounts - Major campaigns: Flagship launch of Samsung GALAXY & NOTE Series Manage citywide launch campaigns for MNCs - Ensure a smooth execution within a tight timeline - Handle creative briefs & outputs for both ATL & BTL deliverables - Safeguard production quality (e.g. photo-shooting, TVC production, video editing, visual retouching, etc.) - Facilitate communications among internal & external parties - Engage in new pitching for new accounts - Major campaigns: Flagship launch of Samsung GALAXY & NOTE Series



Uth Creative Group

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • May 2015 - Jul 2016



Cheil Worldwide

• South Korea
• Advertising Services
• 700 & Above Employee

• Summer Intern

  • Jul 2014 - Aug 2014



Hong Kong Tramways

• Hong Kong
• Rail Transportation
• 1 - 100 Employee

• Summer Intern

  • Jul 2013 - Aug 2013

  Setup & manage corporate social accounts - Content planning - Copywriting & Visual development - Internal PR engagement Setup & manage corporate social accounts - Content planning - Copywriting & Visual development - Internal PR engagement