Wai Yi Ching
Director, Marketing & Promotions at Messe Düsseldorf Asia- Claim this Profile
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Bio
Anna Lerman, MD
Wai Yi is a talented and knowledgeable professional. I had a pleasure to collaborate and work together with Wai Yi for several years and in many various projects in APAC. Tailored approach, always attention and focus on team and customer needs, high quality of deliverables, a lot of support and confidence. More than this - a great friend and an inspiring leader. Wishing all the best on your way! Anna
Lloyd Tan
Wai Yi is a collaborative and innovative Events Marketing Manager who does not hesitate to think out of the box for creative solutions and undertakes new project challenges in unchartered waters. A case in point was piloting a mobile app for an international water exhibition & conference; arguably a first of its kind (at that time) in Singapore's MICE industry. As a marketing manager, she was able to strategically identify industry trends and make forward-looking recommendations in digital marketing to her clients; ensuring that marketing plans are unique yet cohesive. This was evident when she was tasked to handle three government agencies-led events, in which she was able to present a whole-of-government narrative. She was able to understand her client's unique needs and challenges; skilfully developing the marketing communications strategy and bring it to fruition with positive results. Her other attributes included being a strong communicator, empathetic listener and perceptive problem solver. She is reliable, responsible, and can be counted to make clients and team mates successful including mentoring junior executives and interns to achieve the goals.
Anna Lerman, MD
Wai Yi is a talented and knowledgeable professional. I had a pleasure to collaborate and work together with Wai Yi for several years and in many various projects in APAC. Tailored approach, always attention and focus on team and customer needs, high quality of deliverables, a lot of support and confidence. More than this - a great friend and an inspiring leader. Wishing all the best on your way! Anna
Lloyd Tan
Wai Yi is a collaborative and innovative Events Marketing Manager who does not hesitate to think out of the box for creative solutions and undertakes new project challenges in unchartered waters. A case in point was piloting a mobile app for an international water exhibition & conference; arguably a first of its kind (at that time) in Singapore's MICE industry. As a marketing manager, she was able to strategically identify industry trends and make forward-looking recommendations in digital marketing to her clients; ensuring that marketing plans are unique yet cohesive. This was evident when she was tasked to handle three government agencies-led events, in which she was able to present a whole-of-government narrative. She was able to understand her client's unique needs and challenges; skilfully developing the marketing communications strategy and bring it to fruition with positive results. Her other attributes included being a strong communicator, empathetic listener and perceptive problem solver. She is reliable, responsible, and can be counted to make clients and team mates successful including mentoring junior executives and interns to achieve the goals.
Anna Lerman, MD
Wai Yi is a talented and knowledgeable professional. I had a pleasure to collaborate and work together with Wai Yi for several years and in many various projects in APAC. Tailored approach, always attention and focus on team and customer needs, high quality of deliverables, a lot of support and confidence. More than this - a great friend and an inspiring leader. Wishing all the best on your way! Anna
Lloyd Tan
Wai Yi is a collaborative and innovative Events Marketing Manager who does not hesitate to think out of the box for creative solutions and undertakes new project challenges in unchartered waters. A case in point was piloting a mobile app for an international water exhibition & conference; arguably a first of its kind (at that time) in Singapore's MICE industry. As a marketing manager, she was able to strategically identify industry trends and make forward-looking recommendations in digital marketing to her clients; ensuring that marketing plans are unique yet cohesive. This was evident when she was tasked to handle three government agencies-led events, in which she was able to present a whole-of-government narrative. She was able to understand her client's unique needs and challenges; skilfully developing the marketing communications strategy and bring it to fruition with positive results. Her other attributes included being a strong communicator, empathetic listener and perceptive problem solver. She is reliable, responsible, and can be counted to make clients and team mates successful including mentoring junior executives and interns to achieve the goals.
Anna Lerman, MD
Wai Yi is a talented and knowledgeable professional. I had a pleasure to collaborate and work together with Wai Yi for several years and in many various projects in APAC. Tailored approach, always attention and focus on team and customer needs, high quality of deliverables, a lot of support and confidence. More than this - a great friend and an inspiring leader. Wishing all the best on your way! Anna
Lloyd Tan
Wai Yi is a collaborative and innovative Events Marketing Manager who does not hesitate to think out of the box for creative solutions and undertakes new project challenges in unchartered waters. A case in point was piloting a mobile app for an international water exhibition & conference; arguably a first of its kind (at that time) in Singapore's MICE industry. As a marketing manager, she was able to strategically identify industry trends and make forward-looking recommendations in digital marketing to her clients; ensuring that marketing plans are unique yet cohesive. This was evident when she was tasked to handle three government agencies-led events, in which she was able to present a whole-of-government narrative. She was able to understand her client's unique needs and challenges; skilfully developing the marketing communications strategy and bring it to fruition with positive results. Her other attributes included being a strong communicator, empathetic listener and perceptive problem solver. She is reliable, responsible, and can be counted to make clients and team mates successful including mentoring junior executives and interns to achieve the goals.
Experience
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Messe Düsseldorf Asia
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Singapore
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Events Services
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1 - 100 Employee
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Director, Marketing & Promotions
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Apr 2023 - Present
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