Senior Performance Marketing Specialist

• Nov 2020 - Present

Marketing Associate

• Jun 2017 - Jul 2020

- Mainly managing the product branding for Prepaid, Postpaid & Broadband portfolios- Manage marketing campaigns end-to-end, in terms of Go-To-Market plan on ATL, BTL and digital- Manage creative, digital & media agency briefing and production, including artwork, copywriting & print production- Constantly monitor market & competition activities, and provide business recommendations and action plans required- Analyze consumer trends and insights, propose relevant marketing strategies and implementation - Involve in planning quarterly marketing roadmaps to achieve business target- Manage and execute digital media campaigns (Facebook, Google AdWords, YouTube, Twitter, Instagram, and 3rd party buys – InMobi, Innity) - Plan digital media campaign based on various objectives: impression, reach, conversion, traffic, a/b testing for better optimization- Analyze the monthly digital marketing report and provide recommendations to optimize the campaign performance- Work closely with Web team to develop website landing page, in terms of UI & UX design. And ensuring relevant keywords tag for better SEO optimization- Strong collaboration with Product Marketing, Market Insights, Consumer Sales, and various stakeholders to obtain the necessary information to create effective marketing campaign that aligns with target segment needs- Manage internal and external stakeholders to ensure successful campaign or project- Work closely with Event & Activation team to plan and execute various roadshows and corporate events- Manage marketing budget effectively with Finance team and ensure maximization on ROI Show less

Associate Intern

• Dec 2016 - May 2017

Assisting the Project leads, Stakeholders and Heads in managing certain aspects of campaigns by liaising with the necessary agencies. Currently working on Postpaid and Digi Business portfolios