Experience

QS Search Limited

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Apr 2021 - Present

  1. In charge of planning and executing marketing projects and digital campaigns, leading the marketing team to complete departmental targets. 2. Provide daily operations to the company's official website and social media accounts on LinkedIn and WeChat, as well as reach prospects through EDM, raise the company's awareness, and maintain relationships with prospects. 3. Assist company BD team and AM team in generating pitching proposals and client materials to achieve business purposes. 4. Collect and analyze marketing insights and competitor updates to assist the board in management decisions. Show less



ByteDance

• China
• Software Development
• 700 & Above Employee

• Senior Account Manager

  • Jan 2019 - Apr 2021

  1. Create & Maintain in-depth collaborations with various brands and firms, operating at levels 2. In charge of the marketing plans and execution of collaborated firms: (1) Assist firms in completing the marketing plan of clients' products/ services based on the demographic segmentation of the brands. (2) Generate content, graphics, and video materials for clients' products/services independently and provide material suggestions to clients' filming and design teams in an immediate manner. (3) Increase the sales of clients' products/services by operating online campaigns in the client's Douyin business account regarding different festivals and hot topics. 3. Review and optimize marketing campaigns based on statistics: Keep track of traffics and sales data of collaborated firms, and optimize the campaigns to strive for further performance improvements. Analyze and modify marketing strategies and execute the changes sustainably. 4. Build and train the account servicing team: (1) Educate and support clients in the pre-sales stage (2) Assist collaborated brands to build 2nd class e-commerce teams and provide product training to brands regularly to increase the capability of marketing operation of clients' teams 5. Collect information and insights of clients' competitors, and provide necessary optimization suggestions to collaborated brands in corporate & product aspects. Show less



Naso (Foshan) Trading Co. Ltd

• 中国 广东省 佛山市

• Project Manager

  • Jul 2017 - Mar 2019

  1. Facebook digital marketing: (1) Company Facebook page production: Propose and execute the monthly marketing campaign of the company Facebook page, and provide daily operation and maintenance to the page. (2) Execute the campaigns and optimize based on analyzing statistics: Execute the marketing campaign, generate corresponding creative materials and ad copies, monitor the performance status, and optimize the campaign to strive for further enhancements on ROI. (3) Hold online sales activities: Schedule activities regarding festivals and hot topics, generate new leads and activate current users using social media strategies such as group coupons and group lucky draws. (4) Customer service (5) Client's brands and markets analysis 2. Product operation and marketing: (1) Participate in company B2B and B2C website development: Work with the product development team to execute and optimize the product operation, client management, and order tracking of company web-based products, focusing on product structure, layout, and function design aspects. (2) Generate requirements and review plans: Generate proposals on website functions and activities, output requirement specifications, follow up on the design progress, communicate with the development team to assess the result, conduct UAT, and release the new version. Track the execution on a real-time basis, review the statistics and provide optimization strategies. (3) Daily operations: Participate with teams in maintaining website content, including product listing, customer service chatting, and information collecting. Manage the positioning of the project as well as the style of design. (4) Plan and execute online sales promotions (5) Run digital marketing campaigns: Run digital campaigns via Facebook, Google, LinkedIn, and EDM, keep track of performances of different channels and optimize strategies based on user characteristics of the channels. 3. Perform market analysis Show less



VIP.com 唯品会

• China
• Software Development
• 300 - 400 Employee

• Operation Executive - Beauty Care Channel

  • Oct 2013 - Jul 2017

  1. Participate in team management: Assist team leader in assigning operation and design works in order and ensure all tasks are in progress. 2. Run in-site advertisements and optimize campaigns: In charge of producing images and ad copy materials for the regular and campaign-based promotions of the Beauty Care Channel of VIP.com. Verify and execute the campaigns and provide real-time review and optimization. 3. Plan and execute project-based online activities: Plan online activities according to business needs, keep track of activity progress, manage the performance in different aspects, including landing pages, product SKUs, and materials, and communicate with the design team and front-end team to make the landing page online. 4. In charge of the daily operation of the Beauty Care Channel: Create and control the rules and policies of the material style of the category page. Produce design specifications and train vendors and brands about the standard. 5. Collaborate with vendors on brand activities and new arrivals, authenticate the materials and landing pages, and provide necessary optimizations regarding the statistics. 6. Troubleshoot incidents in daily operations. Show less