Chiharu "Cara" Arai
Chief Marketing Officer at Japan Society- Claim this Profile
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English Native or bilingual proficiency
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Japanese Native or bilingual proficiency
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Bio
Experience
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Japan Society
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United States
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Museums, Historical Sites, and Zoos
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200 - 300 Employee
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Chief Marketing Officer
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Jul 2022 - Present
Founded in New York City over 100 years ago, Japan Society is the premier organization which has inspired generations by establishing itself as a pioneer in supporting international exchanges in arts and culture, business and policy, as well as education between Japan and the U.S. Through convening important conversations on topics that bind our two countries together, Japan Society hopes to champion the next generation of innovative creators, promote mutual understanding, and serve as a trusted guide for people everywhere who seek to appreciate the rich complexities and abundance of Japan more fully. Show less
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S Plus, Inc. (Advertising Agency)
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Greater New York City Area
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Business Development & Marketing Director
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2019 - 2021
• Hired to establish new business development (domestic, international) and marketing functions • Also led all account management and client relationships • Client partners were from various B2C/B2B industries and included Canon and LG • Hired to establish new business development (domestic, international) and marketing functions • Also led all account management and client relationships • Client partners were from various B2C/B2B industries and included Canon and LG
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3D Leadership, LLC (Retained Executive Search)
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Greater New York City Area
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Senior Engagement Director
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2010 - 2019
• Healthcare and nonprofit sector clients included: Hospital for Special Surgery, Memorial Sloan Kettering, Stanford Medicine, New York Academy of Sciences, Montefiore Health System • Healthcare and nonprofit sector clients included: Hospital for Special Surgery, Memorial Sloan Kettering, Stanford Medicine, New York Academy of Sciences, Montefiore Health System
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Ken Clark International (Retained Executive Search)
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Greater New York City Area
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Vice President Asia Pacific and Consumer Industry Practices
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Mar 2008 - Dec 2009
• Establish the Asia Pacific and Consumer Practices and Interfaced with C-suite executives to develop domestic/international new business in the healthcare, life sciences and consumer industries • Major clients included: Thermo Fisher Scientific, Daiichi Sankyo, Becton Dickinson, Accuray • Directed full cycle recruitment process overseeing domestic/international researchers and recruiters • Establish the Asia Pacific and Consumer Practices and Interfaced with C-suite executives to develop domestic/international new business in the healthcare, life sciences and consumer industries • Major clients included: Thermo Fisher Scientific, Daiichi Sankyo, Becton Dickinson, Accuray • Directed full cycle recruitment process overseeing domestic/international researchers and recruiters
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Global Brand Strategy Development & Planning
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2003 - 2007
• Identified insights, research data, and market opportunities that led to relevant and differentiated brand solutions, brand architecture • Translated findings into actionable strategies -- creative briefs and client presentations • Identified insights, research data, and market opportunities that led to relevant and differentiated brand solutions, brand architecture • Translated findings into actionable strategies -- creative briefs and client presentations
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Revlon
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Personal Care Product Manufacturing
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700 & Above Employee
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Regional Vice President, Marketing & Business Development - Asia Pacific
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2000 - 2002
• Based in New York headquarters to develop integrated business/marketing strategy and plans for the Asia Pacific region • Matrix management of Marketing Groups in Japan, China, Hong Kong, Taiwan, Australia, New Zealand, Travel Retail and third-party distributor markets • Partnered with General Managers of each market to achieve annual operating income targets • Worked to identify potential strategic alliance opportunities with companies in the U.S. and Asia • Based in New York headquarters to develop integrated business/marketing strategy and plans for the Asia Pacific region • Matrix management of Marketing Groups in Japan, China, Hong Kong, Taiwan, Australia, New Zealand, Travel Retail and third-party distributor markets • Partnered with General Managers of each market to achieve annual operating income targets • Worked to identify potential strategic alliance opportunities with companies in the U.S. and Asia
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Citi
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United States
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Financial Services
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700 & Above Employee
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Vice President, Retail Bank Marketing
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1999 - 2000
• Challenged to improve Citibank’s relevancy, trust level in the Japan market • Developed new-to-bank customer acquisition programs which achieved 69% increase in products through CRM programs: branches, development of website, database marketing, call center • Formulated and implemented strategy for database segmentation of existing customer base to conduct more highly targeted cross-selling and migration programs • Worked to reposition and market bank’s top-tier CitiGold program targeting high net-worth clients Show less
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MOSCHINO
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Italy
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Retail Apparel and Fashion
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200 - 300 Employee
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Managing Director
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1997 - 1999
• Developed and implemented marketing/PR/retail/distribution/licensing strategies and execution for Moschino products (import/licensed apparel, accessories, fragrances) in Japan • Reviewed and Implemented necessary changes in pricing, quality, image, target consumers, distribution, etc. to maximize potential business opportunities for the brand • Managed JV relationship with Isetan, largest department store chain in Japan • Helped to negotiate terms of contract renewal and new agreements with joint venture partner, importer/distributor, retailers as well as with existing and new licensees • Strengthened company’s relationships and communications with fashion industry press, resulting in increased exposure of the corporate brand and products Show less
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Regional Director, Strategic Marketing & Corporate Synergy - Asia Pacific
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1995 - 1997
• Hired to develop new function in Asia Pacific working across all Disney business units including: licensing, film, theatrical, publishing, retailing, theme parks, and interactive • Evaluated all new corporate business proposals/product development/marketing for markets • Managed complex, highly matrixed relationships with regional business unit heads, U.S. senior management to help assess market situations and develop business/marketing strategies in keeping with mid to long-term corporate priorities • Performed the function of brand strategy expert and brand steward for all business units in the markets • Identified and developed cross-business, cross-market synergy opportunities, best practices which leveraged brand power and efficiencies • Helped business units in their negotiations and development of marketing/promotional programs with corporate alliance and promotional tie-in partners including McDonald’s, Japan Airlines • Integral to the development, analysis and presentation of premiere multi-country, multi-business, quantitative consumer research Show less
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Philip Morris International
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Switzerland
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Tobacco Manufacturing
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700 & Above Employee
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Brand Manager, Sr. Brand Manager, Group Brand Manager
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1988 - 1995
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Education
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University of Pennsylvania
Bachelor of Arts (B.A.), Economics, International Relations, Asian Studies -
Columbia University - Columbia Business School
Certificate, Corporate Executive Management Program (Summer)