Experience

Hot Pot China

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Consumer & Market Insight Manager

  • Jan 2022 - Present



InSites Consulting

• Belgium
• Market Research
• 100 - 200 Employee

• Research Director

  • Feb 2021 - Jun 2021

  • Proposal and pitch to win new projects • Define complex business objectives and research design with clients • Design of screeners, activity plan discussion guides • Manage and conduct fieldwork • Lead junior researchers for research analysis and reporting Representative Clients • Pizza Hut, Coca Cola • Proposal and pitch to win new projects • Define complex business objectives and research design with clients • Design of screeners, activity plan discussion guides • Manage and conduct fieldwork • Lead junior researchers for research analysis and reporting Representative Clients • Pizza Hut, Coca Cola



Mintel

• United Kingdom
• Market Research
• 700 & Above Employee

• Category Director, Retail, China

  • Mar 2019 - Jun 2020

  • Oversee research analysts of Retail, Luxury and Fashion, Tech & Media to delivery insightful reports • Exploring new methodologies to conduct better quantitative and qualitative consumer research • Client engagement to deliver industry and consumer insight presentations • Work closely with PR team to promote Mintel on news media • Recruit, coach, and develop young analysts to support the continuous growth of China Report business • Oversee research analysts of Retail, Luxury and Fashion, Tech & Media to delivery insightful reports • Exploring new methodologies to conduct better quantitative and qualitative consumer research • Client engagement to deliver industry and consumer insight presentations • Work closely with PR team to promote Mintel on news media • Recruit, coach, and develop young analysts to support the continuous growth of China Report business



OctopusLab

• Freelance Market Researcher

  • Mar 2018 - Mar 2019

  • Video Ethnography • Historical and Cultural Insight • Consumer Insight • Consumer Behaviour • Video Ethnography • Historical and Cultural Insight • Consumer Insight • Consumer Behaviour



Ipsos

• France
• Market Research
• 700 & Above Employee

• Senior Research Manager

  • Aug 2016 - Feb 2018

  • Deputy leader of IUU China SMX Social Community • Project leader of IUU China 2017 New Initiative (Respondent Retain Management Program) • Business development for social media engagement and new integrated solution for research and marketing • Proposal, pitch, and presentation to win new projects • Working with clients to define complex business objectives • Selecting the most appropriate research methodology and research activities • Overseeing the design of screeners, activity plan and discussion guides • Managing and mentoring junior researchers to conduct fieldwork • Reviewing the analyses and reports to ensure accuracy, logical consistency and value-added Show less



Promise Communispace

• United Kingdom
• Market Research
• 1 - 100 Employee

• Researcher

  • Jun 2015 - Aug 2016

  Managing client accounts and identifying the specific needs of customers, then creating bespoke solutions for them Project planning and management Discussion guide design, moderate and manage online community, data collation and analysis, and write up reports and recommendations Provide cultural and consumer psychological insight Representative clients: Coty, Samsung, Jaguar Land Rover Managing client accounts and identifying the specific needs of customers, then creating bespoke solutions for them Project planning and management Discussion guide design, moderate and manage online community, data collation and analysis, and write up reports and recommendations Provide cultural and consumer psychological insight Representative clients: Coty, Samsung, Jaguar Land Rover



Kiosk HQ

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Contract Community Executive and Insight Expert

  • Nov 2014 - May 2015

  Moderate and manage online ethnographic community, data collation and analysis, and write up reports and recommendations Provide cultural and consumer psychological insight Research project for Team one, Johnson & Johnson, Unilever and Disney Moderate and manage online ethnographic community, data collation and analysis, and write up reports and recommendations Provide cultural and consumer psychological insight Research project for Team one, Johnson & Johnson, Unilever and Disney



Hall & Partners

• United Kingdom
• Market Research
• 200 - 300 Employee

• Contract SRE

  • Nov 2014 - Nov 2014

  Research Project for RBS Research Project for RBS



Promise Communispace

• United Kingdom
• Market Research
• 1 - 100 Employee

• Contract Associate Consultant

  • Jul 2014 - Sep 2014

  Research projects for Samsung and Zurich Insurance Research projects for Samsung and Zurich Insurance



Netfluential

• United Kingdom
• Market Research
• 1 - 100 Employee

• Senior Research Executive

  • Jul 2013 - Jul 2014

  Research Projects for HTC, Sony Picture, ESPN, BBC Worldwide, PayPal and Poker.com Research Projects for HTC, Sony Picture, ESPN, BBC Worldwide, PayPal and Poker.com



System1

• United Kingdom
• Market Research
• 1 - 100 Employee

• Contract Research analyst

  • Jul 2012 - May 2013

  Research projects for Head & Shoulders, Harbin Beer, Jaguar Land Rover, Durex, Standard Chartered Bank, and Dettol Research projects for Head & Shoulders, Harbin Beer, Jaguar Land Rover, Durex, Standard Chartered Bank, and Dettol



BAMM

• United Kingdom
• Research Services
• 1 - 100 Employee

• Freelance Reseacher

  • Jun 2012 - Jul 2012

  ethnographer ethnographer