Chien-Yu Lin
Manager, Integrated Marketing at Epson Taiwan 台灣愛普生科技- Claim this Profile
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English Professional working proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Experience
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Epson Taiwan
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Taiwan
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IT Services and IT Consulting
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1 - 100 Employee
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Manager, Integrated Marketing
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Jul 2017 - Present
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Bourns, Inc.
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Marcom Officer
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Mar 2013 - Mar 2017
• Planned and executed 4 large-scale international exhibitions in the industry, attended by more than - 1,000 exhibitors and 60,000 visitors (Including electronica, Elexcon and Electric Power Exhibition):- Coordinated multinational team of 20 sales, field applications engineers and administrative employees to accomplish marketing events during the fairs.- Collaborated with different departments and vendors to arrange showcase products, construct booth design and generate marketing material.- Reduced company exhibition expenditure by 50-70% through proposed distributor sponsorship programs.• Partnered with 17 Asia distributors to elevate brand awareness: - Conducted co-op marketing campaigns such as media advertising/sponsorship programs / seminars.- Improved Bourns marketing content on local distributors’ websites. • Built relations with 21 Asia media to promote increased cooperation and better press coverage: - Prepared and distributed press releases to Asia media. Generated 265 free media exposure and increased exposure by 30% from year 2015-to-2016. - Proposed & conduct web advertising campaign to promote product solutions.• Developed sales collateral to support Asia regional sales: - Localized 40 product brochures/ white papers/ application notes to support regional sales in China, Taiwan, and Japan. - Consolidated 382 white papers/ product short forms/ application notes/ design notes/ videos and created a sales collateral list to assist sales process. • Managed and maintained company website Chinese content:- Translated website content into Chinese and updated it through the administrative system to achieve website localization.- Created website user guide to train Asia employees and distributors for better sales usage.
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PTSGI
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Taiwan
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Translation and Localization
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100 - 200 Employee
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Editor assistant
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Aug 2010 - Jan 2011
• Proofread the translated documents before submitting to clients• Supported in desktop publishing • assisted in administrative work
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Marie Claire
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Book and Periodical Publishing
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300 - 400 Employee
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Internship
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Jul 2010 - Aug 2010
• Wrote fashion news • Collected global fashion news for editorial team • Assisted Beauty & Health Editors in cosmetic arrangement
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Education
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University of Bath
MSc, Management with Marketing -
Fu Jen Catholic University
Bachelor of Arts (B.A.), Journalism & Communication Studies