Experience

Epson Taiwan

• Taiwan
• IT Services and IT Consulting
• 1 - 100 Employee

• Manager, Integrated Marketing

  • Jul 2017 - Present



Bourns, Inc.

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marcom Officer

  • Mar 2013 - Mar 2017

  • Planned and executed 4 large-scale international exhibitions in the industry, attended by more than - 1,000 exhibitors and 60,000 visitors (Including electronica, Elexcon and Electric Power Exhibition):- Coordinated multinational team of 20 sales, field applications engineers and administrative employees to accomplish marketing events during the fairs.- Collaborated with different departments and vendors to arrange showcase products, construct booth design and generate marketing material.- Reduced company exhibition expenditure by 50-70% through proposed distributor sponsorship programs.• Partnered with 17 Asia distributors to elevate brand awareness: - Conducted co-op marketing campaigns such as media advertising/sponsorship programs / seminars.- Improved Bourns marketing content on local distributors’ websites. • Built relations with 21 Asia media to promote increased cooperation and better press coverage: - Prepared and distributed press releases to Asia media. Generated 265 free media exposure and increased exposure by 30% from year 2015-to-2016. - Proposed & conduct web advertising campaign to promote product solutions.• Developed sales collateral to support Asia regional sales: - Localized 40 product brochures/ white papers/ application notes to support regional sales in China, Taiwan, and Japan. - Consolidated 382 white papers/ product short forms/ application notes/ design notes/ videos and created a sales collateral list to assist sales process. • Managed and maintained company website Chinese content:- Translated website content into Chinese and updated it through the administrative system to achieve website localization.- Created website user guide to train Asia employees and distributors for better sales usage.



PTSGI

• Taiwan
• Translation and Localization
• 100 - 200 Employee

• Editor assistant

  • Aug 2010 - Jan 2011

  • Proofread the translated documents before submitting to clients• Supported in desktop publishing • assisted in administrative work



Marie Claire

• Book and Periodical Publishing
• 300 - 400 Employee

• Internship

  • Jul 2010 - Aug 2010

  • Wrote fashion news • Collected global fashion news for editorial team • Assisted Beauty & Health Editors in cosmetic arrangement